📌 Core Information
🔹 Job Title: Brand Group Manager Near-Food/Non-Food (w/m/d)
🔹 Company: Coop
🔹 Location: Basel, Basel-Stadt, Switzerland
🔹 Job Type: Full-Time, On-site
🔹 Category: Retail, Brand Management
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies for near-food and non-food products
- Collaborating with cross-functional teams to drive brand growth and market presence
- Analyzing market trends and competitor activities to inform brand strategies
- Managing and mentoring a team of brand managers
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Oversee the development and execution of brand strategies for near-food and non-food products
✅ Collaborate with cross-functional teams to drive brand growth and market presence
✅ Analyze market trends and competitor activities to inform brand strategies
✅ Manage and mentor a team of brand managers
✅ Develop and monitor brand performance metrics and KPIs
✅ Work closely with marketing, sales, and product teams to ensure brand consistency across all touchpoints
ASSUMPTION: This role requires a hands-on approach to brand management, with a focus on data-driven decision making and effective team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in brand management, preferably in the near-food or non-food sectors
Required Skills:
- Proven track record in brand strategy development and execution
- Strong analytical skills and data-driven mindset
- Excellent leadership and team management skills
- Fluency in English and German
- Proficiency in MS Office Suite and brand management tools
Preferred Skills:
- Experience in the retail industry
- Knowledge of the Swiss market
- Familiarity with Coop's brand portfolio
ASSUMPTION: Candidates with experience in fast-moving consumer goods (FMCG) or retail brands may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: CHF 90,000 - 120,000 per year (based on experience and qualifications)
Benefits:
- Attractive employee discounts
- Pension fund contributions
- Continuous training and development opportunities
- Flexible working hours and home office options
Working Hours: Full-time (40 hours/week), with flexible working hours and the possibility of working from home
ASSUMPTION: The salary range is estimated based on market research and similar roles in the region. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on food and non-food products
Company Size: 10,001+ employees, making it one of Switzerland's largest retailers
Founded: 1852, with a rich history and strong brand presence in Switzerland
Company Description:
- Coop is a Swiss retailer, wholesaler, and producer, offering a wide range of products under numerous brands
- Committed to sustainability and responsible business practices
- Emphasizes diversity, open communication, and ambitious goal-setting
Company Specialties:
- Retail and wholesale of food and non-food products
- Production of private label and branded goods
- Loyalty programs and financial services
Company Website: www.coop.ch
ASSUMPTION: Coop's extensive product range and commitment to sustainability make it an attractive employer for environmentally conscious candidates.
📊 Role Analysis
Career Level: Mid-level, with potential for growth into senior management or specialist roles
Reporting Structure: This role reports directly to the Head of Brand Management and oversees a team of brand managers
Work Arrangement: Full-time, on-site, with flexible working hours and home office options
Growth Opportunities:
- Progression to senior brand management or specialist roles
- Expansion into other areas of the business, such as marketing or product management
- International assignments, as Coop operates in several European countries
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in brand management.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Basel, with potential for occasional travel to other Coop locations
Geographic Context:
- Basel is a multicultural city in northwest Switzerland, close to the borders with France and Germany
- Known for its vibrant arts scene, historic architecture, and international institutions
- Offers a high quality of life, with excellent public transportation and numerous recreational opportunities
Work Schedule: Full-time (40 hours/week), with flexible working hours and the possibility of working from home
ASSUMPTION: Basel's international atmosphere and high quality of life make it an attractive location for candidates seeking a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Brand Management
Key Assessment Areas:
- Brand management skills and experience
- Analytical and problem-solving abilities
- Leadership and team management capabilities
- Cultural fit and alignment with Coop's values
Application Tips:
- Highlight your relevant brand management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Coop's brand portfolio and commitment to sustainability
- Prepare examples of brand strategies you've developed and executed, focusing on data-driven decision making and team collaboration
ATS Keywords: Brand strategy, brand management, near-food, non-food, market analysis, team leadership, cross-functional collaboration, KPI development, MS Office Suite
ASSUMPTION: Applicants should emphasize their relevant brand management experience and demonstrate a strong understanding of Coop's brand portfolio and commitment to sustainability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management tools (e.g., Brand24, Brandfolder, Brand.ai)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in MS Office Suite and brand management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Quality
- Openness
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Committed to continuous learning and development
Self-Assessment Questions:
- How have you demonstrated responsibility in your previous brand management roles?
- Can you provide an example of a time when you drove brand growth through data analysis and strategic decision making?
- How do you foster a collaborative work environment, and how have you supported the professional development of your team members?
ASSUMPTION: Candidates who align with Coop's values and work style, and can provide concrete examples of their commitment to these principles, will be well-suited to this role.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and expertise
- Balancing the need for data-driven decision making with the need for creative and innovative brand strategies
- Adapting to changes in the market and competitive landscape
- Occasional travel to other Coop locations, as needed
ASSUMPTION: Successful candidates will be adaptable, resilient, and able to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other brand management positions, but with a focus on near-food and non-food products
- Compared to other retail brand management roles, this position offers a broader product range and greater opportunity for cross-functional collaboration
- Career progression in this role may lead to senior brand management positions or specialist roles within Coop's brand management department
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new line of organic, non-food products
- Analyzing market trends and competitor activities to inform brand positioning for a mature near-food product
- Managing a team of brand managers to execute a rebranding campaign for a portfolio of non-food products
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them.
❓ Key Questions to Ask During Interview
- How does this role fit into Coop's overall brand strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments?
- How does Coop support the professional development of its brand management team members?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Coop measure the success of its brand management efforts, and what KPIs are most important for this role?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and commitment to understanding Coop's brand management strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant brand management experience and achievements
- Write a cover letter that demonstrates your understanding of Coop's brand portfolio and commitment to sustainability
- Prepare examples of brand strategies you've developed and executed, focusing on data-driven decision making and team collaboration
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
