Brand Growth Consultant (PE/Consumer Data)

📌 Core Information

🔹 Job Title: Brand Growth Consultant (PE/Consumer Data)

🔹 Company: NielsenIQ

🔹 Location: Remote (New York, Boston, or Chicago)

🔹 Job Type: Full-time

🔹 Category: Consulting & Analytics

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (New York, Boston, or Chicago)

🚀 Job Overview

Key aspects of this role include:

• Supporting and working with clients using global datasets, focusing on the Private Equity client base.
• Analyzing, building, and delivering unique data solutions to provide clarity on important questions for Asset Management clients.
• Engaging clients to provide a deep dive on the underlying data, derived insights, and serving as a resource for clients on datasets.
• Understanding drivers of company performance and marrying that understanding with the signals that exist within our e-commerce data set through modelling and statistical analyses to create client insights for marketing and client engagement.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work in a dynamic environment. Familiarity with Private Equity and experience within Fast Moving Consumer Goods (FMCG) is preferred but not required.

📋 Key Responsibilities

✅ Supporting the suite of raw datasets including data trial support for prospects or current clients trying a new dataset.

✅ Engaging clients to provide a deep dive on the underlying data, derived insights, and serving as a resource for clients on datasets.

✅ Understanding drivers of company performance and marrying that understanding with the signals that exist within our e-commerce data set through modelling and statistical analyses to create client insights for marketing and client engagement.

ASSUMPTION: The role involves a mix of client-facing and data analysis tasks, requiring strong interpersonal and technical skills.

🎯 Required Qualifications

Education: Bachelor's or Advanced degree

Experience: Minimum 5 years of consulting, analytics, or brand strategy experience

Required Skills:

• Experience working with Private Equity and Brand Corp Dev teams
• Ability to work under tight deadlines and fast-paced environment
• Knowledge of Python, R, SAS, MATLAB, or SQL/relational databases, preferred
• Advanced knowledge of Microsoft Excel
• Strong verbal, presentation, and written skills
• Strong planning and organizational skills
• Desire to learn and continually upgrade skills
• Disposition to simplify research, work processes, and complex statistical concepts
• Quantitative aptitude with proven data analysis and problem-solving skills
• Ability to work independently, as part of a team, and communicate technical concepts clearly and concisely in oral and written form
• Ability to transition complicated processes to others and take over complicated processes from others
• Enthusiasm for working hard and having fun in a dynamic environment

Preferred Skills:

• Experience within Fast Moving Consumer Goods (FMCG)

ASSUMPTION: While experience in FMCG is preferred, candidates from other relevant backgrounds will also be considered.

💰 Compensation & Benefits

Salary Range: $130,000.00 - $140,000.00 (Anticipated base compensation)

Benefits:

• Comprehensive healthcare plan (medical, Rx, dental, and vision).
• Flexible spending accounts and a Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is market-competitive and may vary depending on the candidate's experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NielsenIQ delivers the Full View™.

Company Size: 10,001+ employees

Founded: 1923

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• The company offers a holistic retail read and the most comprehensive consumer insights, delivered with advanced analytics through state-of-the-art platforms.
• NielsenIQ delivers the Full View™, providing clients with the most complete understanding of consumer behavior and market trends.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data Analytics
• SaaS
• Digital Shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail Media
• Amazon S&S
• Location-based Analytics
• And All Location Data

Company Website: NielsenIQ for Digital Commerce

ASSUMPTION: NielsenIQ's size and global presence offer applicants the opportunity to work on diverse projects and collaborate with teams across various locations.

📊 Role Analysis

Career Level: Mid-level to Senior-level role, with the opportunity for growth and career progression within the company.

Reporting Structure: This role reports directly to the Manager, Financial Services Data as a Service (DaaS) Research Team.

Work Arrangement: Hybrid (New York, Boston, or Chicago) with flexibility for remote work.

Growth Opportunities:

• Potential career progression within the Financial Services Data as a Service (DaaS) Research Team or other teams within NielsenIQ.
• Opportunities to work on diverse projects and gain exposure to different aspects of the business.
• Chance to develop skills and expertise in data analysis, consulting, and client management.

ASSUMPTION: NielsenIQ's large client base and diverse project portfolio provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (New York, Boston, or Chicago) with flexibility for remote work.

Office Location(s): New York, Boston, or Chicago

Geographic Context:

• New York, Boston, and Chicago are major metropolitan areas with vibrant business ecosystems and diverse cultural scenes.
• Each location offers a unique set of benefits and challenges, with varying cost of living, commuting times, and local amenities.

Work Schedule: Full-time (40 hours per week) with flexibility for remote work.

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth technical assessment or case study
• Final interview with the team or additional stakeholders
• Background check and offer extension

Key Assessment Areas:

• Technical skills and data analysis proficiency
• Client management and communication skills
• Problem-solving abilities and strategic thinking
• Cultural fit and alignment with NielsenIQ's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Be prepared to discuss your experience with Private Equity and your understanding of the FMCG industry.
• Showcase your ability to analyze data and derive insights through your portfolio or examples of past projects.
• Prepare questions to ask during the interview to demonstrate your interest in the role and the company.

ATS Keywords: Private Equity, Consumer Data, Brand Growth, Consulting, Analytics, FMCG, Data Analysis, Problem Solving, Client Management, NielsenIQ

ASSUMPTION: NielsenIQ's application process is designed to assess candidates' technical skills, client management abilities, and cultural fit with the organization.

🛠️ Tools & Technologies

• Python, R, SAS, MATLAB, or SQL/relational databases
• Microsoft Excel
• Power BI or Tableau (for data visualization)
• Slack or Microsoft Teams (for team communication)
• Zoom or Google Meet (for virtual meetings)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training and support will be provided to help candidates develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Uphold the highest ethical standards and act with honesty and transparency.
• Innovation: Embrace change and continuously seek new ways to improve and grow.
• Collaboration: Work together to achieve common goals and drive success for our clients and our company.
• Excellence: Strive for the highest standards in all that we do and continuously seek to improve.
• Diversity, Equity, and Inclusion: Foster an inclusive environment where everyone feels valued, respected, and has equal access to opportunities.

Work Style:

• Dynamic and fast-paced environment
• Strong focus on client management and data-driven insights
• Opportunities for collaboration and teamwork
• Flexible and adaptable to changing priorities and deadlines

Self-Assessment Questions:

• Do you have experience working with Private Equity and Brand Corp Dev teams?
• Are you comfortable working in a dynamic environment with tight deadlines?
• Do you have strong verbal, presentation, and written skills?
• Are you comfortable communicating complex statistical concepts clearly and concisely?
• Do you align with NielsenIQ's values and work style?

ASSUMPTION: NielsenIQ's culture values collaboration, innovation, and a strong work ethic. Candidates who can demonstrate these qualities and a strong commitment to client success will thrive in this environment.

⚠️ Potential Challenges

• The role may require working with sensitive client data and maintaining confidentiality.
• The dynamic and fast-paced environment may present challenges in managing multiple projects and deadlines.
• The role may require occasional travel to client sites or NielsenIQ offices.
• The hybrid work arrangement may present challenges in balancing remote work and in-office collaboration.

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability. NielsenIQ provides resources and support to help employees overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

• This role is unique in its focus on the Private Equity client base and the use of consumer data to drive brand growth.
• Similar roles in the industry may focus on different client segments or product categories.
• Career progression in this role may lead to opportunities in consulting, data analysis, or client management within NielsenIQ or other organizations.

ASSUMPTION: While this role is unique in its focus, it shares many similarities with other consulting and data analysis roles in the industry. Candidates with experience in these areas will find this role to be a strong fit.

📝 Sample Projects

• Analyzing consumer data to identify trends and opportunities for a Private Equity client's portfolio company.
• Developing a data-driven marketing strategy for a brand acquisition target within the FMCG industry.
• Creating a customized dashboard to track key performance indicators (KPIs) for a client's e-commerce platform.

ASSUMPTION: These sample projects illustrate the range of tasks and responsibilities that candidates can expect in this role. Actual projects may vary based on client needs and NielsenIQ's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Financial Services Data as a Service (DaaS) Research Team?
• How does this role fit into the broader organization and contribute to NielsenIQ's mission and goals?
• What opportunities are there for professional growth and development within this role and the company?
• How does NielsenIQ support work-life balance and employee well-being?
• What are the key priorities and focus areas for the first 90 days in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. They can also demonstrate the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for the interview by researching NielsenIQ, the role, and the industry. Be ready to discuss your experience with Private Equity and your understanding of the FMCG industry.
• Showcase your ability to analyze data and derive insights through your portfolio or examples of past projects.
• Prepare questions to ask during the interview to demonstrate your interest in the role and the company.
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.