Brand Growth Manager

📌 Core Information

🔹 Job Title: Brand Growth Manager

🔹 Company: Sainsbury's

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full time

🔹 Category: Retail

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving sustainable growth for Sainsbury’s brands under the 'Brands only @ Sainsbury’s' initiative
• Defining growth ambitions and objectives, identifying growth opportunities, and leading commercial brand growth plans
• Collaborating cross-functionally to achieve volume, sales, profit, and market share objectives
• Analyzing complex data sets, drawing insights, and making data-driven recommendations
• Engaging and influencing colleagues at all levels, including senior management, through excellent storytelling

ASSUMPTION: This role requires a strategic and customer-focused professional with a solid background in commercial brand strategies and growth plans in retail, FMCG, or manufacturing. Strong data analysis skills and the ability to engage and influence colleagues are essential.

📋 Key Responsibilities

✅ Define growth ambitions and objectives for Sainsbury’s brands

✅ Identify growth opportunities across all channels

✅ Lead the development of commercial brand growth plans

✅ Collaborate with cross-functional teams to achieve business objectives

✅ Analyze complex data sets and draw insights to inform decision-making

✅ Engage and influence colleagues at all levels through excellent storytelling

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive brand growth and enhance the customer experience.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: Proven experience (5-10 years) in developing and executing commercial brand strategies and growth plans in retail, FMCG, or manufacturing

Required Skills:

• Strategic Thinking
• Customer Engagement
• Data Analysis
• Relationship Building
• Commercial Brand Strategies
• Growth Plans
• Cross-Functional Collaboration
• Problem-Solving
• People Management
• Storytelling
• Influencing Skills

Preferred Skills:

• Experience in the retail or supermarket industry
• Fluency in additional languages

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (Based on industry standards for a Brand Growth Manager role with 5-10 years of experience in the UK retail sector)

Benefits:

• Competitive pension scheme
• Generous holiday allowance
• Employee discount on Sainsbury’s products
• Various wellbeing and lifestyle benefits

Working Hours: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM with flexibility to work additional hours as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the supermarket and general merchandise sector

Company Size: 10,001+ employees, providing a large and diverse work environment with numerous opportunities for growth and development

Founded: 1869, with a rich history and established brand presence in the UK

Company Description:

• Sainsbury's is the UK's second-biggest retailer, offering a wide range of products across its family of brands, including Argos, Nectar, Habitat, Sainsbury’s Bank, Smart Charge, and Tu
• The company focuses on great value and convenient shopping, with a commitment to food quality, affordability, and sustainability
• Sainsbury's is investing in technology and people to take the business to the next level, with a focus on creating a more resilient UK food system

Company Specialties:

• Retail
• Food & Groceries
• Clothing & General Merchandise
• Digital & Technology
• Supermarket
• Banking
• Online
• and Finance

Company Website: Sainsbury's Careers

ASSUMPTION: Sainsbury's is a well-established retailer with a strong brand presence and a commitment to innovation and sustainability.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for career progression within the Brand Growth Team or broader Sainsbury's organization

Reporting Structure: This role reports directly to the Brand Growth Director and has one direct report

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings

Growth Opportunities:

• Progression within the Brand Growth Team or broader Sainsbury's organization
• Expanding skills and knowledge in brand management, data analysis, and cross-functional collaboration
• Potential to work on high-impact projects and initiatives that drive business growth and enhance the customer experience

ASSUMPTION: This role offers opportunities for professional development and career progression within the growing Brand Growth Team and the wider Sainsbury's organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with a mix of open-plan and private work areas

Office Location(s): 33 Holborn, London, EC1N 2HT, GB

Geographic Context:

• London, a vibrant and multicultural city with a rich history and numerous attractions
• Easy access to public transportation, with numerous tube and bus stations nearby
• Close proximity to various amenities, including shops, restaurants, and parks

Work Schedule: Full-time, typically Monday to Friday, with flexibility to work additional hours as needed to meet business objectives

ASSUMPTION: The office environment is modern, collaborative, and designed to foster innovation and creativity, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Phone or video screening with the HR team
• First-round interview with the Brand Growth Director and a member of the Brand Growth Team
• Second-round interview with additional stakeholders, including representatives from cross-functional teams
• Final interview with the Head of Brand Growth or another senior leader

Key Assessment Areas:

• Strategic thinking and commercial acumen
• Data analysis and interpretation skills
• Cross-functional collaboration and stakeholder management
• Storytelling and communication skills
• Cultural fit and alignment with Sainsbury's values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills, with a focus on commercial brand strategies, data analysis, and cross-functional collaboration
• Prepare examples of your past achievements in brand growth and data-driven decision-making
• Research Sainsbury's and the Brand Growth Team to demonstrate your understanding of the business and your enthusiasm for the role

ATS Keywords: Brand Growth, Commercial Brand Strategies, Data Analysis, Cross-Functional Collaboration, Retail, FMCG, Manufacturing, Customer Engagement, Influencing Skills, Storytelling

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, data analysis skills, and ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and data visualization tools, with the potential to use additional project management and collaboration tools depending on the specific needs of the Brand Growth Team.

👔 Cultural Fit Considerations

Company Values:

• Putting customers first
• Working together as one team
• Being the best we can be
• Making a difference

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Adaptable and responsive to change
• Committed to continuous learning and development

Self-Assessment Questions:

• Do you have a proven track record of developing and executing commercial brand strategies in retail, FMCG, or manufacturing?
• Are you comfortable analyzing complex data sets and drawing insights to inform decision-making?
• Can you engage and influence colleagues at all levels through excellent storytelling and communication skills?
• Do you thrive in a collaborative and inclusive work environment, with a commitment to continuous learning and development?

ASSUMPTION: Sainsbury's values a collaborative and inclusive work environment, with a focus on putting customers first and working together as one team to achieve business objectives.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced and dynamic retail environment
• Balancing strategic thinking with day-to-day operational tasks and responsibilities
• Adapting to changes in the market and consumer behavior, with a need to remain agile and responsive
• Working with large and complex data sets, requiring strong data analysis and interpretation skills

ASSUMPTION: This role presents unique challenges and opportunities for growth and development, with a focus on driving brand growth and enhancing the customer experience in a dynamic and competitive retail environment.

📈 Similar Roles Comparison

• Compared to other Brand Growth Manager roles, this position offers a unique opportunity to work on a wide range of brands within a well-established and iconic UK retailer
• Sainsbury's places a strong emphasis on data-driven decision-making and cross-functional collaboration, setting it apart from other retail organizations
• This role offers the potential for career progression within the Brand Growth Team or broader Sainsbury's organization, with opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the retail sector, with a focus on driving brand growth and enhancing the customer experience within a well-established and iconic UK retailer.

📝 Sample Projects

• Developing a comprehensive brand growth plan for a key Sainsbury's brand, including market analysis, customer segmentation, and competitive landscape assessment
• Analyzing sales performance data to identify growth opportunities and inform brand strategy and positioning
• Collaborating with cross-functional teams to execute a successful brand relaunch or product line extension, driving customer engagement and sales growth

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for brand growth managers within the Sainsbury's organization, with a focus on data-driven decision-making, cross-functional collaboration, and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the current brand portfolio and growth priorities for Sainsbury's?
• How does the Brand Growth Team collaborate with other departments, such as Marketing, Merchandising, and Commercial?
• What are the key performance indicators (KPIs) used to measure the success of brand growth initiatives, and how are they tracked and reported?
• How does Sainsbury's support the professional development and career growth of its employees, particularly within the Brand Growth Team?
• What is the expected timeline for this role, and how does it fit into the broader organizational structure and strategic objectives?

ASSUMPTION: These key questions are designed to provide insight into the role's responsibilities, the Brand Growth Team's dynamics, and Sainsbury's broader organizational structure and strategic objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sainsbury's Careers website
• Tailor your CV and cover letter to highlight your relevant experience and skills, with a focus on commercial brand strategies, data analysis, and cross-functional collaboration
• Prepare examples of your past achievements in brand growth and data-driven decision-making
• Research Sainsbury's and the Brand Growth Team to demonstrate your understanding of the business and your enthusiasm for the role
• Follow up with the Sainsbury's HR team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.