Brand Growth Manager, Compression

📌 Core Information

🔹 Job Title: Brand Growth Manager, Compression

🔹 Company: Urgo Medical North America LLC

🔹 Location: Fort Worth, Texas

🔹 Job Type: On-site

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth of the Compression portfolio through strategic marketing and sales collaboration
• Identifying market opportunities through competitive analysis, customer research, and industry trends
• Leading marketing campaigns, promotions, and product launches to increase brand visibility and sales
• Equipping and engaging the sales team with impactful tools, training, and strategic support
• Aligning closely with cross-functional teams and sales leadership to ensure execution of corporate priorities

ASSUMPTION: This role requires a strategic thinker with a strong cross-functional leadership background and a proven track record in brand management or marketing strategy within the healthcare industry.

📋 Key Responsibilities

✅ Drive growth of UMNA’s Compression portfolio through strategic marketing, data-driven insights, sales collaboration, and deep customer understanding

✅ Identify market opportunities via competitive analysis, customer research, and industry trends

✅ Lead marketing campaigns, promotions, and product launches to increase brand visibility and sales

✅ Equip and engage the sales team with impactful tools, training, and strategic support

✅ Align closely with cross-functional teams and sales leadership to ensure execution of corporate priorities

✅ Leverage analytics to measure, optimize, and report on marketing performance

✅ Collaborate with Medical Affairs to support medical education initiatives, including webinars and events

✅ Build and manage relationships with key opinion leaders (KOLs) to support brand credibility and influence

✅ Foster Urgo’s values of Winning Mindset, Learning Organization, and Engaging Teams

✅ Stay current on industry best practices through ongoing professional development

✅ Partner with global teams to drive innovation and align on growth strategies

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Sales, or related field

Experience: 4+ years of a proven track record in brand management, marketing strategy, sales, or related roles within the healthcare industry, preferably in wound care or medical devices

Required Skills:

• Proven ability to turn data into clear, actionable strategies
• Strategic thinker who challenges convention and drives innovative, forward-looking solutions
• Excellent communicator with strong presentation skills for diverse internal and external audiences
• Effective cross-functional leader with a record of delivering results in dynamic environments
• Self-starter with strong initiative, adaptability, and problem-solving skills

Preferred Skills:

• Experience with Microsoft Office programs and other relevant software applications

ASSUMPTION: Candidates with experience in the wound care or medical devices industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Brand Growth Manager with 5-10 years of experience in the healthcare industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, 40 hours per week. Overnight domestic travel required (roughly 30%), including potential international travel.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Urgo Medical North America operates in the medical equipment manufacturing industry, focusing on wound care, chronic wounds, acute wounds, and medical products.

Company Size: Urgo Medical North America has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.

Founded: Urgo Medical North America was founded in 2010, giving it over a decade of experience in the medical equipment manufacturing industry.

Company Description:

• Urgo Medical North America provides medical devices and products to hospitals, nursing homes, and home health agencies, focusing on acute, chronic, and surgical wounds, and skin moisturization.
• The company is committed to listening to clinicians' concerns and providing high-quality, innovative products while keeping costs competitive.
• Urgo Medical North America offers dedicated field representatives and customer service departments, as well as clinical personnel on staff to support the needs of clinicians.

Company Specialties:

• Wound Care
• Chronic Wounds
• Acute Wounds
• Medical Products

Company Website: http://urgomedical.us

ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and have a strong commitment to customer service and quality.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Brand Growth Manager will report directly to the Director of Marketing and collaborate closely with cross-functional teams, including sales, medical affairs, and global teams.

Work Arrangement: This role is on-site, with overnight domestic travel required (roughly 30%), including potential international travel.

Growth Opportunities:

• Progression to a senior-level marketing role within the company
• Expansion into global marketing or product management positions
• Development of leadership and management skills through cross-functional collaboration

ASSUMPTION: Successful candidates will have a strong desire to grow within the company and take on new challenges as they arise.

🌍 Location & Work Environment

Office Type: The Fort Worth office is a modern, professional environment with temperature control.

Office Location(s): 100 Lexington St, Ste 400, Fort Worth, Texas 76102

Geographic Context:

• Fort Worth is the fifth-largest city in Texas and the 13th-largest city in the United States, offering a diverse range of cultural, entertainment, and recreational opportunities.
• The city is known for its vibrant arts scene, including the Kimbell Art Museum and the Modern Art Museum of Fort Worth.
• Fort Worth is also home to several professional sports teams, including the Dallas Cowboys (NFL) and the Texas Rangers (MLB).

Work Schedule: The work schedule is primarily Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for meetings and project deadlines.

ASSUMPTION: Applicants should be comfortable working in an office environment and be willing to travel as needed for meetings, events, and conferences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth behavioral interview with the hiring manager
• Case study presentation or project discussion with the marketing team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional leadership and collaboration
• Industry knowledge and market understanding

Application Tips:

• Tailor your resume and cover letter to highlight your marketing, sales, and healthcare industry experience, as well as your ability to drive growth and innovation.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in brand management, marketing strategy, and sales.
• Research Urgo Medical North America's products, competitors, and market trends to demonstrate your industry knowledge and enthusiasm for the role.

ATS Keywords: Brand Management, Marketing Strategy, Sales Collaboration, Data Analysis, Customer Understanding, Product Knowledge, Cross-Functional Leadership, Communication, Presentation Skills, Problem-Solving, Strategic Thinking, Market Analysis, Campaign Management, Relationship Building, Medical Education, Analytics

ASSUMPTION: Applicants should be prepared to discuss their experience with data-driven decision-making, marketing campaign management, and cross-functional team collaboration in their interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should be comfortable using Microsoft Office Suite and other relevant marketing, analytics, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Winning Mindset: Urgo Medical North America encourages a competitive and driven approach to achieving success.
• Learning Organization: The company fosters a culture of continuous learning and improvement.
• Engaging Teams: Urgo Medical North America values collaboration and teamwork, both internally and with external partners.

Work Style:

• Fast-paced and dynamic environment
• Strong focus on cross-functional collaboration and communication
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, competitive environment and enjoy driving results through strategic thinking and execution?
• Are you comfortable working collaboratively with cross-functional teams and stakeholders to achieve common goals?
• Do you have a strong desire to learn and adapt in a dynamic, growing organization?

ASSUMPTION: Successful candidates will be comfortable working in a fast-paced, collaborative environment and be driven by a desire to learn, grow, and achieve results.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously in a fast-paced environment
• Balancing the needs of various stakeholders, including sales teams, cross-functional partners, and senior leadership
• Adapting to changes in the market, competitive landscape, and company priorities
• Travel requirements for meetings, events, and conferences

ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on sales collaboration and customer understanding to drive growth and market share.
• In the wound care and medical devices industry, successful brand growth managers must have a deep understanding of the market, competitors, and customer needs to develop effective strategies and campaigns.
• Career progression in this role may lead to senior-level marketing positions, global marketing or product management roles, or other leadership opportunities within the company.

ASSUMPTION: Applicants should be prepared to discuss their experience in brand management, marketing strategy, and sales collaboration, as well as their understanding of the wound care and medical devices industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the Compression portfolio
• Conducting market research and competitive analysis to identify growth opportunities and inform marketing strategies
• Collaborating with the sales team to create targeted marketing materials and tools to support their efforts and drive revenue growth

ASSUMPTION: Applicants should be prepared to discuss their experience with market research, competitive analysis, and go-to-market strategies in their interviews.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Urgo Medical North America's Compression portfolio?
• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with the sales team to drive growth and market share?
• What opportunities are there for professional development and growth within the company?
• How does Urgo Medical North America support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and their understanding of the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing, sales, and healthcare industry experience, as well as your ability to drive growth and innovation.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in brand management, marketing strategy, and sales.
• Research Urgo Medical North America's products, competitors, and market trends to demonstrate your industry knowledge and enthusiasm for the role.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.