📌 Core Information
🔹 Job Title: Brand Home Guide
🔹 Company: Diageo
🔹 Location: Talisker Visitors Centre, Carbost, Scotland
🔹 Job Type: Fixed Term Contract (Fixed Term)
🔹 Category: Hospitality & Tourism
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering high standards of customer service and an outstanding visitor experience.
- Guiding tours and representing the brand and Diageo using the full training provided.
- Assisting with ticket sales and promoting the brand throughout the full experience.
- Merchandising products and upselling in the retail area.
- Planning and implementing special events throughout the year.
ASSUMPTION: This role is seasonal and focused on providing exceptional visitor experiences at the Talisker Distillery.
📋 Key Responsibilities
✅ Deliver high standards of customer service and an outstanding visitor experience.
✅ Guide tours and represent the brand and Diageo using the full training provided.
✅ Assist with ticket sales and promote the brand throughout the full experience.
✅ Merchandise products and upsell in the retail area.
✅ Plan and implement special events throughout the year.
ASSUMPTION: The role requires weekend and evening work, as well as the ability to work well in a team and build strong working relationships with customers.
🎯 Required Qualifications
Education: No formal education requirements specified.
Experience: No specific experience required, but insight into the drinks industry or experience in a hospitality environment is preferred.
Required Skills:
- Passionate about customer service
- Team player
- Strong communication skills
- Sales and retail experience
- Resilience and open-mindedness
- Ability to build strong working relationships with customers
Preferred Skills:
- Insight into the drinks industry
- Experience in a hospitality environment
ASSUMPTION: While not explicitly stated, a high school diploma or equivalent is likely expected for this role.
💰 Compensation & Benefits
Salary Range: £18,000 - £22,000 per annum (pro-rata for the fixed-term contract)
Benefits:
- Product allowance
- Contributory pension scheme
- Competitive annual bonus (dependent on performance)
- Generous holiday allowance
Working Hours: Full-time, including weekends and evenings
ASSUMPTION: The salary range is estimated based on industry standards for entry-level hospitality roles in Scotland.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees
Founded: 1826 (as Guinness Brewery, later merged with other companies to form Diageo)
Company Description:
- Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries.
- The company's portfolio includes spirits and beer, with brands ranging from centuries-old names to exciting new entrants.
- Diageo is committed to investing in the future and being mindful of its impact, aiming to raise the bar for people and the planet.
Company Specialties:
- Premium Drinks
- Marketing
- Innovation
- Supply Chain
- HR
- Sales
- Brand management
- Premium Wines and Spirits Supplier
- Luxury
- Super premium
- Beer
- Consumer goods
- E-commerce
- Beverages
- Spirits
- FMCG
- Brand owners
Company Website: diageo.com
ASSUMPTION: Diageo's extensive portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry Level
Reporting Structure: This role reports directly to the Visitor Centre Manager at Talisker Distillery.
Work Arrangement: On-site, with weekend and evening work required.
Growth Opportunities:
- Progression to permanent roles within the company
- Expansion of responsibilities based on performance
- Transfer opportunities to other Diageo locations worldwide
ASSUMPTION: As a seasonal role, growth opportunities may be limited in the short term but could lead to long-term career progression within the company.
🌍 Location & Work Environment
Office Type: Visitor Centre
Office Location(s): Talisker Visitors Centre, Carbost, Scotland
Geographic Context:
- Carbost is a small village on the Isle of Skye, Scotland.
- The Talisker Distillery is located on the shores of Loch Harport, with dramatic views of the Cuillins.
- The visitor centre offers world-class visitor experiences to guests from around the globe.
Work Schedule: Full-time, including weekends and evenings
ASSUMPTION: The remote location of the distillery may present challenges in terms of commuting and access to amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview at the Talisker Distillery
- Background check and onboarding
Key Assessment Areas:
- Customer service skills
- Teamwork and collaboration
- Communication and interpersonal skills
- Sales and retail experience
- Adaptability and resilience
Application Tips:
- Highlight any relevant experience in customer service, hospitality, or sales.
- Demonstrate your passion for customer service and commitment to providing exceptional visitor experiences.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences.
ATS Keywords: Customer Service, Hospitality, Sales, Retail, Teamwork, Communication, Resilience, Open-mindedness, Brand Representation, Visitor Experience
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- Point-of-sale (POS) systems
- Customer relationship management (CRM) software
- Tour management software
- Social media platforms (for promoting the brand and visitor experience)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's needs and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Performance
- Innovation
- Trust
- Winning together
Work Style:
- Collaborative
- Dynamic
- Inclusive
- Performance-driven
- Respectful
Self-Assessment Questions:
- Do you share Diageo's values and commitment to integrity, respect, and performance?
- Are you comfortable working in a dynamic, collaborative environment?
- Do you have the ability to work well in a team and build strong working relationships with customers?
ASSUMPTION: Diageo's values and work style emphasize the importance of integrity, respect, and collaboration in the workplace.
⚠️ Potential Challenges
- Working in a remote location with limited access to amenities
- Dealing with high volumes of visitors during peak tourist seasons
- Managing customer expectations and providing exceptional service consistently
- Adapting to the demands of a seasonal role
ASSUMPTION: These challenges can be mitigated by effective communication, teamwork, and adaptability.
📈 Similar Roles Comparison
- Brand Home Guide vs. Tour Guide: Brand Home Guides are responsible for representing the brand and providing an immersive, multi-sensory visitor experience, while Tour Guides focus primarily on leading tours and sharing historical and production information.
- Industry-specific context: The hospitality industry is highly competitive, with a strong focus on customer service and guest satisfaction.
- Career path comparison: Brand Home Guides may progress to roles such as Visitor Centre Manager, Brand Ambassador, or other hospitality management positions within the company.
ASSUMPTION: Brand Home Guides play a crucial role in representing the brand and providing exceptional visitor experiences, contributing to the overall success of the company.
📝 Sample Projects
- Developing and delivering a new tour experience that highlights the brand's unique story and heritage
- Creating and implementing a customer engagement strategy that increases visitor satisfaction and loyalty
- Planning and executing special events that showcase the brand's products and enhance the visitor experience
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives Brand Home Guides may undertake to enhance the visitor experience and represent the brand.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall success of the Talisker Distillery and Diageo?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for employees, particularly those in seasonal roles?
- What are the most challenging aspects of working in a remote location, and how does the company address them?
ASSUMPTION: These questions help applicants understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in customer service, hospitality, or sales.
- Prepare examples of your customer service or sales achievements to discuss during the interview.
- Research the Talisker Distillery and Diageo to demonstrate your enthusiasm for the role and the brand.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
