📌 Core Information
🔹 Job Title: Brand Intern
🔹 Company: DiDi Global
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting masterbrand campaigns and driving corrective actions
- Collaborating with cross-functional teams to drive brand growth
- Working on brand campaigns from concept to execution across various channels
- Providing operational support in budget tracking and campaign management
- Conducting research to support campaign and brand strategy development
ASSUMPTION: This role is ideal for a recent graduate or early-career marketing professional seeking to gain hands-on experience in brand management and campaign execution.
📋 Key Responsibilities
✅ Support masterbrand campaigns, incorporating input from cross-functional teams and driving corrective actions when needed for specific projects and initiatives.
✅ Provide operational support in budget tracking and campaign management.
✅ Follow up on the execution of masterbrand campaigns across Paid Media, TV, OOH, Social Media, and PR.
✅ Assist in crafting campaign briefs and driving them through to completion.
✅ Conduct research to support campaign and brand strategy development.
✅ Assist the marketing team with daily administrative tasks.
✅ Support the maintenance and content updates of DiDi’s internal Brandcenter.
✅ Act as royalty controller for all Marketing department
✅ Assist in conducting brand audits in order to maintain brand consistency.
✅ Support in compiling brand benchmarks and competitor analysis.
ASSUMPTION: This role requires strong project management, communication, and analytical skills to effectively manage multiple campaigns and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1+ year of experience managing brand and/or marketing campaigns
Required Skills:
- Strong analytical and numerical skills to frame marketing strategies, understand results, and support proposed approaches
- Exceptional critical thinking skills
- Strong follow-up and project management skills
- Experience working with creative agencies and production companies (a plus)
- Experience in ride hailing, food delivery, startup, and highly dynamic companies (a plus)
- Strong written and verbal communication skills in English and Spanish
Preferred Skills:
- Experience in the tech industry
- Familiarity with brand management software
- Knowledge of the local market and consumer behavior
ASSUMPTION: Candidates with relevant internship experience and a strong portfolio demonstrating creative excellence may be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this role is MXN 25,000 - 35,000 per month, based on experience and performance. This is an estimate, and the actual salary may vary.
Benefits:
- Flexible work arrangements (Hybrid)
- Opportunities for professional growth and development
- Dynamic and diverse team environment
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for internship roles in Mexico. Actual compensation may vary based on the candidate's qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: DiDi Global is a leading mobility technology platform, offering a wide range of app-based services across Asia Pacific, Latin America, and other global markets.
Company Size: DiDi Global has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: DiDi Global was founded in 2012 and has since grown to become a global leader in mobility technology.
Company Description:
- DiDi Global provides car owners, drivers, and delivery partners with flexible work and income opportunities.
- The company is committed to collaborating with policymakers, the taxi industry, the automobile industry, and the communities to solve the world’s transportation, environmental, and employment challenges through the use of AI technology and localized smart transportation innovations.
- DiDi Global strives to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future.
Company Specialties:
- Mobility technology
- Transportation services
- Machine learning and artificial intelligence
- Food delivery and intra-city freight services
Company Website: didiglobal.com
ASSUMPTION: DiDi Global's focus on innovation, sustainability, and collaboration makes it an attractive employer for candidates seeking to make a positive impact in the mobility industry.
📊 Role Analysis
Career Level: This role is an entry-level or early-career position, ideal for recent graduates or professionals with up to 2 years of experience in brand management or marketing.
Reporting Structure: The Brand Intern will report directly to the Marketing Manager and work closely with cross-functional teams, including creative agencies and production companies.
Work Arrangement: This role is offered on a hybrid basis, with a combination of on-site and remote work.
Growth Opportunities:
- Gain hands-on experience in brand management and campaign execution
- Develop strong project management, communication, and analytical skills
- Build professional relationships with industry experts and stakeholders
- Potential for full-time employment upon successful completion of the internship
ASSUMPTION: This role offers a unique opportunity for candidates to gain valuable experience in a dynamic and fast-paced environment, working on high-impact campaigns and projects.
🌍 Location & Work Environment
Office Type: DiDi Global's Mexico City office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Colonia Cuauhtémoc, Mexico City
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse population.
- The city is known for its rich history, delicious food, and bustling nightlife.
- Mexico City is also a major hub for technology and innovation, with a thriving startup ecosystem.
Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours and remote work options available.
ASSUMPTION: Mexico City offers a unique blend of history, culture, and modernity, providing an exciting backdrop for this internship opportunity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference verification
Key Assessment Areas:
- Problem-solving skills and critical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Portfolio and work samples demonstrating creative excellence
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio or work samples demonstrating your creative and analytical skills
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork
ATS Keywords: Brand Management, Marketing Campaigns, Analytical Skills, Project Management, Creative Thinking, Communication Skills, Research Skills, Budget Tracking, Social Media, Public Relations, Brand Consistency, Competitor Analysis, Collaboration, Digital Marketing, Operational Support, Campaign Management
ASSUMPTION: DiDi Global's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Brand management software (e.g., Brandfolder, Frontify)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant software and tools is preferred but not required. DiDi Global provides training and support to help interns develop the necessary skills for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Create customer value
- Be data-driven
- Win-win collaboration
- Integrity
- Strive to do better
- Believe in diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong commitment to creating valuable experiences for users?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in a collaborative and team-oriented work environment?
ASSUMPTION: DiDi Global values diversity, inclusion, and collaboration, seeking candidates who share these commitments and are eager to contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
- Working with cross-functional teams and stakeholders may present communication and collaboration challenges
- Adapting to a fast-paced and dynamic work environment may require flexibility and resilience
- Competitor analysis and brand audits may require strong analytical and research skills
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, effective communication, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Brand Coordinator position, with a focus on campaign management and brand strategy development
- Unlike other roles in the marketing field, this internship offers a unique opportunity to work on high-impact campaigns and projects for a global mobility technology platform
- This role provides a clear career path for growth and development within the marketing and brand management fields
ASSUMPTION: This role offers a unique blend of responsibilities, opportunities, and challenges that set it apart from similar positions in the marketing industry.
📝 Sample Projects
- Conducting a comprehensive brand audit to assess brand consistency and identify areas for improvement
- Developing and executing a targeted social media campaign to increase brand awareness and engagement
- Collaborating with cross-functional teams to create and launch a new marketing campaign, from concept to execution
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the successful candidate in this role.
❓ Key Questions to Ask During Interview
- Can you describe the onboarding process for new interns and provide details about any training or support resources available?
- How does this role fit into the overall marketing and brand management strategy for DiDi Global?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DiDi Global support the professional growth and development of its interns?
- What are the key challenges and opportunities facing the marketing team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the opportunity for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DiDi Global careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or work samples demonstrating your creative and analytical skills
- Follow up with the hiring manager one week after submission to confirm receipt of your application
- Prepare for phone or video screening and in-person or virtual interviews by researching the company and role, and practicing common interview questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
