📌 Core Information
🔹 Job Title: Brand Intern
🔹 Company: DiDi Global
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-06-27
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting masterbrand campaigns and driving corrective actions
- Providing operational support in budget tracking and campaign management
- Collaborating with cross-functional teams to drive brand growth and market penetration
- Working on brand campaigns from concept to execution across various channels
- Conducting research to support campaign and brand strategy development
ASSUMPTION: This role is designed for recent graduates or early-career professionals seeking to gain practical experience in brand management and marketing campaigns within a dynamic tech industry.
📋 Key Responsibilities
✅ Supporting masterbrand campaigns and driving corrective actions when needed
✅ Providing operational support in budget tracking and campaign management
✅ Following up on the execution of masterbrand campaigns across various channels
✅ Assisting in crafting campaign briefs and driving them through to completion
✅ Conducting research to support campaign and brand strategy development
✅ Assisting the marketing team with daily administrative tasks
✅ Supporting the maintenance and content updates of DiDi’s internal Brandcenter
✅ Acting as royalty controller for all Marketing department
✅ Assisting in conducting brand audits to maintain brand consistency
✅ Supporting in compiling brand benchmarks and competitor analysis
ASSUMPTION: The role requires strong project management, analytical, and communication skills to effectively manage multiple tasks and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 1+ year of experience managing brand and/or marketing campaigns with a mix of digital proven creative excellence
Required Skills:
- Strong analytical and numerical skills to frame marketing strategies, understand results, and support proposed approaches
- Exceptional critical thinking skills
- Strong follow-up and project management skills
- Strong written and verbal communication skills in English and Spanish
Preferred Skills:
- Experience working with creative agencies and production companies
- Experience in ride hailing, food delivery, startup, and highly dynamic companies
ASSUMPTION: While not explicitly stated, having proficiency in Microsoft Office Suite and familiarity with marketing tools such as Google Analytics, Hootsuite, or similar platforms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this internship is not provided. However, according to industry standards, interns in Mexico typically earn between MXN 6,000 to 12,000 per month, depending on their education level and experience.
Benefits:
- Flexible work arrangement (Hybrid)
- Opportunity to work with a global tech company and gain industry experience
- Potential for full-time employment after the internship
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: DiDi Global operates in the Software Development industry, focusing on mobility technology and local services.
Company Size: DiDi Global has 10,001+ employees, making it an enterprise-level company with a large, diverse workforce.
Founded: DiDi Global was founded in 2012 and has since grown to become a global leader in mobility technology.
Company Description:
- DiDi Global is a leading mobility technology platform offering a wide range of app-based services, including ride hailing, taxi hailing, designated driving, hitch, and other forms of shared mobility, as well as certain energy and vehicle services, food delivery, and intra-city freight services.
- The company is committed to collaborating with policymakers, the taxi industry, the automobile industry, and the communities to solve the world’s transportation, environmental, and employment challenges through the use of AI technology and localized smart transportation innovations.
- DiDi strives to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future.
Company Specialties:
- Mobility technology
- Transportation
- Machine learning and artificial intelligence
Company Website: didiglobal.com
ASSUMPTION: DiDi Global's focus on AI technology and localized smart transportation innovations sets it apart in the mobility technology industry and offers unique opportunities for growth and learning to its employees.
📊 Role Analysis
Career Level: This role is designed for early-career professionals seeking to gain practical experience in brand management and marketing campaigns within a dynamic tech industry.
Reporting Structure: The Brand Intern will report directly to the Marketing Manager or a designated supervisor within the Marketing department.
Work Arrangement: This role is offered on a hybrid basis, with a combination of on-site and remote work.
Growth Opportunities:
- Gain practical experience in brand management and marketing campaigns within a global tech company
- Potential for full-time employment after the internship, based on performance
- Opportunity to work with cross-functional teams and collaborate on various projects
ASSUMPTION: The Brand Intern role offers a unique opportunity for early-career professionals to gain valuable experience in the tech industry and potentially secure full-time employment with the company.
🌍 Location & Work Environment
Office Type: DiDi Global's headquarters are located in Global, with regional offices in various countries, including Mexico City, Mexico.
Office Location(s): Av. Paseo de la Reforma, Col Juárez, Alc Cuahtemoc CP 06600, Mexico City, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a diverse cultural and economic landscape
- The city is known for its vibrant arts, culture, and food scenes, as well as its rich history and architecture
- Mexico City is a major hub for technology and innovation, with a growing startup ecosystem
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: Working in Mexico City offers interns the opportunity to experience a dynamic and multicultural environment, with access to various networking and professional development opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and onboarding
Key Assessment Areas:
- Brand management and marketing campaign experience
- Analytical and project management skills
- Communication and language proficiency in English and Spanish
- Cultural fit and alignment with DiDi Global's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of DiDi Global's mission and values in your application materials
- Prepare examples of your previous brand management or marketing campaign work to discuss during the interview
ATS Keywords: Brand Management, Marketing Campaigns, Analytical Skills, Project Management, Creative Thinking, English, Spanish, Ride Hailing, Food Delivery, Startup, Dynamic Companies
ASSUMPTION: DiDi Global's application process may vary depending on the role and location, so it's essential to review the job posting and company website for the most accurate and up-to-date information.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing tools (e.g., Google Analytics, Hootsuite, or similar platforms)
- Project management tools (e.g., Asana, Trello, or similar platforms)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is beneficial for this role, but specific software requirements may vary depending on the team and project.
👔 Cultural Fit Considerations
Company Values:
- Create customer value
- Be data-driven
- Win-win collaboration
- Integrity
- Strive to do better
- Believe in diversity and inclusion
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teamwork
- Focus on innovation and continuous learning
Self-Assessment Questions:
- Do you have a strong passion for creating valuable experiences for users?
- Are you comfortable working in a data-driven environment and making informed decisions based on metrics?
- Do you thrive in collaborative environments and enjoy working with cross-functional teams?
- Are you committed to maintaining high ethical standards and acting with integrity in all aspects of your work?
- Do you embrace a growth mindset and continuously seek opportunities to learn and improve?
- Are you comfortable working in a diverse and inclusive environment, and do you value the perspectives and contributions of others?
ASSUMPTION: DiDi Global's values and work style emphasize collaboration, innovation, and continuous learning, making it an attractive environment for early-career professionals seeking to grow and develop their skills.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously in a fast-paced environment
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Adapting to a hybrid work arrangement, balancing on-site and remote work responsibilities
- Navigating a large, global organization with a diverse workforce
ASSUMPTION: The Brand Intern role may present unique challenges related to managing multiple projects, working with diverse teams, and adapting to a hybrid work arrangement. However, these challenges also offer opportunities for growth and learning in a dynamic and supportive environment.
📈 Similar Roles Comparison
- Brand Specialist vs. Brand Intern: A Brand Intern role focuses on gaining practical experience and supporting brand management activities, while a Brand Specialist role requires more advanced skills and experience in brand strategy and management.
- Marketing Coordinator vs. Brand Intern: A Marketing Coordinator role may involve broader marketing responsibilities, including event planning, social media management, and market research, while a Brand Intern role focuses specifically on brand management and marketing campaign support.
- Career Path: Brand Intern → Brand Specialist → Senior Brand Manager → Director of Brand Management
ASSUMPTION: The Brand Intern role serves as an entry point into the brand management field, offering early-career professionals the opportunity to gain practical experience and develop their skills in a dynamic and supportive environment.
📝 Sample Projects
- Conducting market research and competitor analysis to inform brand strategy and positioning
- Developing and executing marketing campaigns across various channels to promote brand awareness and engagement
- Assisting in the creation and maintenance of brand guidelines and style guides to ensure consistent brand representation
ASSUMPTION: The Brand Intern role offers a unique opportunity to work on various projects that contribute to the overall success of the brand and the company, providing valuable experience and insights into the brand management field.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall brand management strategy and organization?
- What opportunities are there for professional development and growth within the Marketing department and the company as a whole?
- How does DiDi Global support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DiDi Global careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your previous brand management or marketing campaign work to discuss during the interview
- Follow up on your application status within one week of submission
- If selected for an interview, prepare for a phone or video screening, followed by an in-person or virtual interview with the hiring manager
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
