Brand Management GM

📌 Core Information

🔹 Job Title: Brand Management GM

🔹 Company: Abdul Latif Jameel Company Limited

🔹 Location: Jeddah, Makkah al Mukarramah, Saudi Arabia

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: 2025-04-07

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Integrated management of Sport Utility Vehicles (SUVs) to achieve volume, share, and gross profit objectives
• Custodian of SUV brands by consistently growing agreed brand attributes
• Leading marketing strategy, product planning, and performance management across various departments
• Collaborating with cross-functional teams to ensure brand consistency and success

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the automotive industry and marketing principles.

📋 Key Responsibilities

✅ Achieve 'top-line' results by Brand: volume, share, gross profit, gross margin

✅ Lead all product, pricing, volume planning for future products less than 24 months from launch and current models

✅ Achieve key Purchase Funnel, Brand Health, and Guest Loyalty metrics to ensure Guest wants and needs are understood and reflected in all Marketing decisions and plans

✅ Lead monthly Tactical Marketing / Sales Planning process to create tactical marketing actions

✅ Provide product information required by Channels to support product training, product presentations, and Point of Sale

✅ Brief IMC and Agency on all required Communications activities and review all CV group communications before approval by Director

✅ Coordinate the performance management process with different departments to ensure consistency across the organization and advise the line manager on the performance rating distribution statistics

✅ Lead ALJ-wide Launch Coordination for new / updated models

✅ Develop and propose annual Nenkei volume and share, annual Budget volume, share, and gross profit, and annual Pricing strategy

✅ Develop Positioning and Strategy for each nameplate and create and execute annual Brand Plan by CV

✅ Collect data from numerous external and internal sources to identify and monitor competitor activity, consumer trends, and CV group performance

✅ Develop Guest retention plans and promotions specific to CV

✅ Manage, mentor, and develop associates and ensure they are provided opportunities for development and that career paths and succession plans are charted out through a Succession/Progression Development Interventions

ASSUMPTION: This role involves a high level of strategic planning, cross-functional collaboration, and performance management. It requires strong leadership skills and a deep understanding of the automotive industry and marketing principles.

🎯 Required Qualifications

Education: Bachelor's degree in marketing

Experience: At least 3 years of experience in Automotive, or 5 years of Marketing experience in another industry

Required Skills:

• Critical thinking
• Project management
• Communication skills
• Collaboration skills
• Advanced knowledge of marketing principles and the automobile industry

Preferred Skills:

• Fluency in Arabic
• Basic mechanical understanding

ASSUMPTION: While a degree in marketing is preferred, candidates with relevant experience in the automotive industry or another marketing role may also be considered.

💰 Compensation & Benefits

Salary Range: SAR 25,000 - 40,000 per month (based on industry standards for a mid-level brand management role in Saudi Arabia)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on ALJ products and services
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), Sunday to Thursday, 8:00 AM to 5:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level brand management role in Saudi Arabia. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abdul Latif Jameel is a global investor and network of diversified businesses operating in various sectors, including Mobility, Energy, Environmental Services, Financial Services, and Health.

Company Size: Abdul Latif Jameel has a presence in 34 countries and employs over 11,000 people from more than 80 nationalities. It is a large, multinational organization with a significant global footprint.

Founded: 1945, in Jeddah, Saudi Arabia

Company Description:

• Abdul Latif Jameel is a global investor and network of diversified businesses shaping the future of core sectors driving the global economy.
• With a presence in 34 countries and over 11,000 employees, Abdul Latif Jameel offers exciting opportunities worldwide.
• The company's values guide the way it works with its business partners, within its communities, and with each other, fostering a culture of innovation, pioneering spirit, and empowerment.

Company Specialties:

• Mobility
• Energy
• Environmental Services
• Financial Services
• Health
• Land & Real Estate
• Logistics
• Electronics Retailing
• Media Services

Company Website: http://www.alj.com

ASSUMPTION: Abdul Latif Jameel is a large, multinational organization with a diverse range of businesses and a strong global presence. Its brand management roles offer opportunities for professional growth and development within a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Brand Management GM reports directly to the Director of Marketing and is responsible for leading a team of marketing professionals.

Work Arrangement: On-site, full-time (40 hours per week), Sunday to Thursday, 8:00 AM to 5:00 PM

Growth Opportunities:

• Progression to a Director-level role within the marketing department
• Expansion of responsibilities to include additional product lines or regions
• Transition to a leadership role within another ALJ business unit or function

ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, multinational organization. Successful candidates can expect to gain valuable experience and build a strong foundation for a successful career in brand management.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with state-of-the-art facilities and amenities

Office Location(s): Jeddah, Saudi Arabia

Geographic Context:

• Jeddah is the second-largest city in Saudi Arabia and the largest sea port on the Red Sea
• The city is a major commercial hub and a popular tourist destination, known for its beautiful beaches, historical sites, and vibrant cultural scene
• Jeddah offers a high standard of living, with excellent educational and healthcare facilities, as well as a wide range of recreational and entertainment options

Work Schedule: Sunday to Thursday, 8:00 AM to 5:00 PM, with a one-hour lunch break

ASSUMPTION: Jeddah offers a dynamic and multicultural work environment, with a high standard of living and numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other department members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Industry knowledge and expertise
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and industry knowledge
• Research Abdul Latif Jameel and the automotive industry to demonstrate your understanding of the company and its business

ATS Keywords: Brand Management, GM, SUV, Marketing Strategy, Product Planning, Performance Management, Automotive Industry, Marketing Principles, Critical Thinking, Project Management, Communication Skills, Collaboration Skills

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in a range of marketing and project management tools, as well as strong data analysis and visualization skills.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Innovation
• Pioneering Spirit
• Empowerment

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working in a multicultural team and collaborating with diverse stakeholders?
• Do you have a proven track record of driving results and achieving objectives in a competitive market?
• Are you passionate about the automotive industry and committed to staying up-to-date with the latest trends and developments?

ASSUMPTION: Successful candidates for this role will be highly motivated, results-driven, and adaptable, with a strong commitment to continuous learning and professional development.

⚠️ Potential Challenges

• The automotive industry is highly competitive and subject to rapid change, requiring strong adaptability and resilience
• The role involves managing a diverse team and collaborating with various departments, which can present unique challenges and require strong leadership and communication skills
• The work environment may be fast-paced and demanding, requiring strong time management and prioritization skills
• The role may require occasional travel to other ALJ locations or industry events

ASSUMPTION: While this role offers significant opportunities for professional growth and development, it also presents unique challenges and requires strong adaptability, resilience, and leadership skills.

📈 Similar Roles Comparison

• Brand Management GM vs. Senior Brand Manager: The GM role carries more strategic responsibility and leadership, while the Senior Brand Manager role focuses more on tactical execution and day-to-day management
• Automotive Industry vs. Other Industries: The automotive industry is highly competitive and subject to rapid technological change, requiring strong adaptability and a deep understanding of the industry and its trends
• Mid-level Role vs. Entry-level Role: The Brand Management GM role requires significant experience and a proven track record of success, while entry-level roles focus on building foundational skills and gaining industry exposure

ASSUMPTION: This role is well-suited to experienced brand management professionals seeking to advance their careers and take on greater strategic responsibility and leadership.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for a new SUV model launch
• Conducting market research and analysis to identify consumer trends and preferences in the SUV segment
• Collaborating with cross-functional teams to create and implement integrated marketing campaigns that drive brand awareness and consideration
• Monitoring and optimizing marketing spend to maximize ROI and achieve budget targets

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Brand Management GM role and the diverse range of skills required to succeed in this position.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for ALJ's automotive business?
• What are the biggest challenges facing the brand management team, and how can this role help address them?
• What opportunities are there for professional development and growth within the marketing department and ALJ more broadly?
• How does ALJ support work-life balance for its employees, particularly in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.alj.com/careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and industry knowledge
• Research Abdul Latif Jameel and the automotive industry to demonstrate your understanding of the company and its business
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.