📌 Core Information
🔹 Job Title: Brand Management GM
🔹 Company: Abdul Latif Jameel Company Limited
🔹 Location: Jeddah, Makkah al Mukarramah, Saudi Arabia
🔹 Job Type: On-site
🔹 Category: International Trade and Development
🔹 Date Posted: 2025-04-07
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Integrated management of Sport Utility Vehicles (SUVs) to achieve volume, share, and GP objectives
- Custodian of SUV brands, consistently growing agreed brand attributes
- Leading marketing strategy, product planning, and performance management across various departments
- Collaborating with cross-functional teams to ensure consistent brand messaging and successful product launches
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the automotive industry and marketing principles.
📋 Key Responsibilities
✅ Achieve 'top-line' results by Brand: volume, share, gross profit, and gross margin
✅ Lead all product, pricing, and volume planning for future products less than 24 months from launch and current models
✅ Achieve key Purchase Funnel, Brand Health, and Guest Loyalty metrics to ensure Guest wants and needs are understood and reflected in all Marketing decisions and plans
✅ Lead monthly Tactical Marketing/Sales Planning process to create tactical marketing actions
✅ Provide product information required by Channels to support product training, product presentations, and Point of Sale
✅ Brief IMC and Agency on all required Communications activities and review all CV group communications before approval by Director
✅ Coordinate the performance management process with different departments to ensure consistency across the organization
✅ Lead ALJ-wide Launch Coordination for new/updated models
✅ Develop and propose annual Nenkei volume and share, annual Budget volume, share, and gross profit, and annual Pricing strategy
✅ Develop Positioning and Strategy for each nameplate and create and execute annual Brand Plan by CV
✅ Collect data from numerous external and internal sources to identify and monitor competitor activity, consumer trends, and CV group performance
✅ Develop Guest retention plans and promotions specific to CV
✅ Manage, mentor, and develop associates and ensure they are provided opportunities for development and that career paths and succession plans are charted out through Succession/Progression Development Interventions
ASSUMPTION: This role involves a high level of strategic planning, cross-functional collaboration, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in marketing
Experience: At least 3 years of experience in the automotive industry or 5 years in another marketing role
Required Skills:
- Advanced knowledge of marketing principles and usage of common marketing tools
- Advanced knowledge of the automobile industry, with a basic mechanical understanding preferred
- Critical thinking and problem-solving techniques
- Project management and communication skills
- Collaboration skills and the ability to work effectively with cross-functional teams
Preferred Skills:
- Experience with data analysis and insight generation
- Fluency in Arabic and English
ASSUMPTION: Candidates with relevant industry experience and a strong background in marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in the Middle East, the estimated salary range for this position is SAR 25,000 - 40,000 per month (USD 6,700 - 10,700).
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Attractive bonus structure
Working Hours: Full-time, 40 hours per week, with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Abdul Latif Jameel operates in the international trade and development sector, with a diverse portfolio of businesses across various industries.
Company Size: Abdul Latif Jameel is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: 1945, in Jeddah, Saudi Arabia
Company Description:
- Abdul Latif Jameel is a global investor and network of internationally diversified businesses shaping the future of core sectors driving the global economy
- The company has a presence in over 40 countries and employs over 11,000 people from more than 80 nationalities
- Abdul Latif Jameel's values guide the way they work with their business partners, within their communities, and with each other, fostering a culture of innovation, respect, and empowerment
Company Specialties:
- Mobility
- Energy
- Environmental Services
- Financial Services
- Health
- Land and Real Estate Development
- Logistics
- Electronics Retailing
- Media Services
Company Website: http://www.alj.com
ASSUMPTION: Abdul Latif Jameel's diverse portfolio of businesses and global presence offer unique opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level management role with significant strategic and operational responsibilities
Reporting Structure: The Brand Management GM reports directly to the Director of Marketing and is responsible for leading a team of marketing professionals
Work Arrangement: On-site, full-time position with flexible working arrangements available
Growth Opportunities:
- Potential career progression to Director or Vice President of Marketing
- Opportunities to lead high-profile projects and initiatives
- possibility to work across multiple brands and business units within Abdul Latif Jameel's diverse portfolio
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with state-of-the-art facilities and amenities
Office Location(s): Jeddah, Saudi Arabia
Geographic Context:
- Jeddah is the second-largest city in Saudi Arabia and a major commercial hub in the Middle East
- The city offers a mix of traditional and modern attractions, with a vibrant cultural scene and a growing expat community
- Jeddah has a hot desert climate, with mild winters and extremely hot summers
Work Schedule: Full-time, 40 hours per week, with flexible working arrangements available
ASSUMPTION: Jeddah offers a unique blend of cultural experiences and modern amenities, providing an attractive work-life balance for expats and locals alike.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Industry knowledge and marketing expertise
- Data analysis and insight generation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that assess your strategic thinking and leadership abilities
- Research Abdul Latif Jameel's business portfolio and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Brand Management, Strategic Planning, Marketing Strategy, Product Planning, Performance Management, Cross-Functional Collaboration, Data Analysis, Insight Generation, Leadership, Team Management, Automotive Industry, Marketing Principles
ASSUMPTION: Abdul Latif Jameel's recruitment process is designed to assess candidates' strategic thinking, leadership, and marketing expertise, with a focus on finding the best fit for the organization's culture and values.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM and marketing automation platforms
- Data analysis and visualization tools
- Project management software
ASSUMPTION: This role requires proficiency in standard office software, CRM, and marketing automation tools, as well as familiarity with data analysis and visualization platforms.
👔 Cultural Fit Considerations
Company Values:
- Respect: Abdul Latif Jameel values diversity and inclusion, fostering a culture of respect and understanding among its employees and partners
- Innovation: The company encourages creativity, continuous learning, and a pioneering spirit to drive growth and success
- Empowerment: Abdul Latif Jameel empowers its employees to take ownership of their roles and make a meaningful impact on the organization's goals
Work Style:
- Collaborative: Abdul Latif Jameel values teamwork and cross-functional collaboration to drive success
- Agile: The company embraces change and adapts quickly to new challenges and opportunities
- Results-driven: Abdul Latif Jameel focuses on achieving tangible results and delivering value to its customers and partners
Self-Assessment Questions:
- Do you thrive in a collaborative, agile work environment that values innovation and results?
- Are you comfortable working in a diverse, multicultural team and embracing different perspectives?
- Do you have a proven track record of driving strategic initiatives and achieving measurable results?
ASSUMPTION: Abdul Latif Jameel's culture values innovation, collaboration, and empowerment, seeking candidates who are a strong fit with these principles.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and leadership, which can be challenging for candidates without relevant experience
- The automotive industry is dynamic and competitive, with constant changes in consumer preferences and market trends
- The role involves managing a team and collaborating with cross-functional departments, which can present unique challenges in communication and coordination
- Jeddah's hot desert climate may be a challenge for some candidates, particularly those not accustomed to extreme heat
ASSUMPTION: While this role offers significant growth potential, it also presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Brand Management GM position has a stronger focus on strategic planning and cross-functional collaboration
- In the automotive industry, this role is comparable to a Senior Brand Manager or Marketing Manager position, with a broader scope of responsibilities
- Career paths for this role may lead to Director or Vice President of Marketing, with opportunities to transition into other business units within Abdul Latif Jameel's portfolio
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with opportunities for career growth and development within Abdul Latif Jameel's diverse portfolio of businesses.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new SUV model launch
- Conducting market research and analysis to identify consumer trends and preferences in the SUV segment
- Leading a cross-functional team to develop and implement a targeted marketing campaign to increase market share for an existing SUV model
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Brand Management GM role, requiring strong leadership, analytical skills, and a deep understanding of the automotive industry and marketing principles.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the SUV segment and how this role contributes to achieving that vision?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I best prepare to address them?
- How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing professionals within the Abdul Latif Jameel network?
ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Abdul Latif Jameel's careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your strategic thinking, leadership, and industry knowledge
- Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and marketing expertise
- Research Abdul Latif Jameel's business portfolio and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
