BRAND MANAGEMENT INTERNSHIP

📌 Core Information

🔹 Job Title: Brand Management Internship

🔹 Company: Procter & Gamble

🔹 Location: Dijon, Bourgogne-Franche-Comté, France

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing, 👔 Marketing Internships & Entry-Level

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Learning from industry leaders in brand management at P&G.
• Contributing to marketing strategies and executing brand campaigns.
• Engaging in data analysis to understand market trends and recommend actions.
• Working collaboratively with a diverse team to coordinate various brand initiatives.

ASSUMPTION: This internship provides an opportunity to understand the full lifecycle of brand management from product conception to consumer engagement, giving interns a holistic view of marketing strategies and consumer interaction.

📋 Key Responsibilities

✅ Co-leading new product launches or evaluating current brand strategies.

✅ Conducting monthly market and brand analysis to drive insights.

✅ Designing and executing brand campaigns involving media, digital, and in-store promotions.

✅ Managing digital marketing efforts, including content and partnerships.

✅ Contributing to internal events and coordinated marketing initiatives.

ASSUMPTION: Responsibilities focus on practical experience where theory meets application in real-world scenarios, crucial for skill development in brand management.

🎯 Required Qualifications

Education: Enrollment in a master’s program in Business or Engineering with an interest in Brand Management.

Experience: Previous professional experience is beneficial but not mandatory.

Required Skills:

• Proficiency in French and good command of English.
• Leadership and the ability to achieve objectives.
• Customer orientation with a passion for sales and marketing.
• Analytical and critical thinking skills.

Preferred Skills:

• Agility and resourcefulness.
• Creativity in problem-solving.

ASSUMPTION: The role demands a mix of solid academic background, language skills, and a proactive approach to problem-solving in a marketing context.

💰 Compensation & Benefits

Salary Range: €1,600/month (monthly allowance)

Benefits:

• 5 days of paid leave for a 6-month internship.
• Up to 3 bridge days offered by the company.
• Work from home option available (1 day per week).

Working Hours: 40 hours per week, with some flexibility for remote work.

ASSUMPTION: Compensation is competitive for internships, with additional benefits such as paid leave and flexible work arrangements reflecting P&G's commitment to work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, particularly consumer goods

Company Size: 10,001+ employees, providing vast resources and opportunities for career growth

Founded: Over 185 years ago, a rich history in consumer goods innovation

Company Description:

• Home to iconic brands like Always®, Charmin®, and Gillette®.
• A global market leader committed to improving everyday life for 5 billion consumers.
• Focuses on employee growth and making impactful contributions from Day 1.

Company Specialties:

• Consumer Goods
• Marketing
• Advertising

Company Website: http://www.pg.com

ASSUMPTION: P&G's longstanding reputation and global presence provide a robust platform for learning and growth, especially in consumer goods and marketing sectors.

📊 Role Analysis

Career Level: Entry-level, ideal for current students or recent graduates.

Reporting Structure: Reports to the Brand Management section within a multifunctional team.

Work Arrangement: Hybrid, with both on-site and remote working elements.

Growth Opportunities:

• Hands-on experience with P&G's innovative marketing approaches.
• Potential for networking with industry professionals.
• Access to specialized training and resources.

ASSUMPTION: The internship offers a solid foundation for entering full-time roles in marketing and brand management, with potential pathways within P&G or externally.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Dijon, with potential interactions across other global locations.

Geographic Context:

• Dijon is located in the wine region of Burgundy, known for its rich history and vibrant culture.
• Access to beautiful landscapes and heritage sites.
• Well-connected by transport links to major French cities.

Work Schedule: Typically structured work hours with some flexibility for remote days.

ASSUMPTION: The intern will gain exposure to both local and international branding operations, enhancing cross-cultural understanding and operational strategies.

💼 Interview & Application Insights

Typical Process:

• Application submission via P&G's online portal.
• Completion of online assessments tailored to the role.
• Interview process including behavioral and situational questions.

Key Assessment Areas:

• Leadership potential and ability to drive initiatives.
• Adaptability to dynamic market scenarios.
• Analytical thinking and data-driven decision-making.

Application Tips:

• Highlight previous experience in marketing or sales roles in your application.
• Demonstrate language proficiency if applicable.
• Prepare examples showcasing leadership and problem-solving skills.

ATS Keywords: Brand Management, Marketing, Consumer Goods, French, English, Leadership, Analytical Skills

ASSUMPTION: Application processes are competitive, focusing on both technical skills and personal attributes like leadership and adaptability.

🛠️ Tools & Technologies

• Digital Marketing Platforms (e.g., Google Ads, Facebook Business)
• CRM Software
• Analytic Tools (e.g., Tableau, Excel)

ASSUMPTION: Interns will likely engage with industry-standard tools to manage and assess brand campaigns.

👔 Cultural Fit Considerations

Company Values:

• Integrity and Ethical Commitment
• Focus on Sustainability
• Commitment to Diversity and Inclusion

Work Style:

• Collaborative team environment
• Encouragement of innovative thinking
• Focus on consumer-first strategies

Self-Assessment Questions:

• Do I thrive in a team-centered and consumer-focused environment?
• Am I adaptable and capable of learning quickly in a fast-paced setting?
• How do I handle multicultural and diverse work settings?

ASSUMPTION: Cultural fit is crucial, with P&G valuing diverse perspectives and innovative thinking.

⚠️ Potential Challenges

• Facing high expectations in a globally recognized company.
• Balancing multiple projects and responsibilities simultaneously.
• Adapting to corporate processes and technologies.
• Ensuring alignment with P&G’s values and consumer approach.

ASSUMPTION: Interns must be prepared to operate in a demanding environment that offers growth but requires dedication and adaptability.

📈 Similar Roles Comparison

• Differences in regulation and consumer behavior between global and local market roles.
• Increased emphasis on digital marketing skills compared to traditional roles.
• Expectations for self-starters in a dynamic market context.

ASSUMPTION: Compared to other internships, this role uniquely balances classic brand management with innovative digital strategies.

📝 Sample Projects

• Localizing global brand campaigns for regional markets.
• Developing content strategies for emerging social media platforms.
• Executing CRM initiatives to enhance customer loyalty.

ASSUMPTION: Projects will likely focus on real-world applications combining both creative and analytical skills to drive brand growth.

❓ Key Questions to Ask During Interview

• What are the key success metrics for this internship?
• How does P&G support personal and professional development for interns?
• Can you describe a typical day in this internship role?
• How is feedback given and how often can interns expect performance reviews?
• What opportunities exist for interns to contribute to ongoing projects?

ASSUMPTION: Asking questions about feedback and development opportunities shows keen interest and ambition to grow within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Complete the required online assessments.
• Schedule and prepare for any interviews as required.
• Research P&G’s culture and brand values to align your application.
• Ensure all application materials are proofread and accurate.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.