📌 Core Information
🔹 Job Title: Brand Management Trainee - 6 Months Internship
🔹 Company: Pernod Ricard
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Internship
🔹 Category: Marketing & Branding
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site (Hybrid, 3 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Supporting brand management initiatives through effective data analysis and reporting
- Enhancing brand visibility and engagement through social media initiatives
- Contributing to efficient administrative processes that support brand management
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking hands-on experience in brand management within the beverage industry.
📋 Key Responsibilities
✅ Support brand management initiatives through effective data analysis and reporting:
- Leverage Nielsen reports to track sales metrics and provide insights for strategic decisions
- Collaborate with the team to follow up on promotional plans, ensuring alignment with brand objectives
- Assist in managing sponsorship requests and maintaining relationships with stakeholders
✅ Enhance brand visibility and engagement through social media initiatives:
- Coordinate follow-up on digital plans, ensuring timely execution and optimization of content
- Utilize digital tools to measure the effectiveness of brand campaigns and gather consumer insights
- Engage with the audience through innovative and creative content strategies
✅ Contribute to efficient administrative processes that support brand management:
- Perform various administrative tasks to facilitate the smooth operation of the brand management team
- Monitor billing and invoicing processes, ensuring accuracy and compliance with company standards
- Support the team in preparing presentations and reports using Microsoft Office tools
ASSUMPTION: The role requires a balance of analytical, creative, and administrative skills to excel in brand management tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Management, or related fields
Experience: Availability for a 6-month internship starting in June 2025
Required Skills:
- Strong analytical skills and results orientation
- Initiative and creativity
- Dynamic team player attitude
- Proficiency in English
- Familiarity with Microsoft Office (Excel, PowerPoint, etc.)
Preferred Skills:
- Familiarity with Nielsen reports and digital tools for brand campaign measurement
- Experience in brand management or related fields
ASSUMPTION: While specific industry experience is not required, a strong foundation in marketing principles and a passion for the beverage industry are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €1,100/month (Internship scholarship)
Benefits:
- Meal Allowance of €9.60 per working day (meal card)
- 5 days vacation + birthday
- Other benefits such as work from home (2 days), access to gyms, liquor allowance, etc.
Working Hours: 40 hours per week, with flexible work arrangements (3 days in the office)
ASSUMPTION: The salary range is competitive for an entry-level internship in the beverage industry and includes a comprehensive benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, specifically focusing on premium spirits and wines
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and learning
Founded: Pernod Ricard was founded in 1975 through the merger of two French companies, Pernod and Ricard
Company Description:
- Pernod Ricard is the world’s leading premium spirits and wine company, with a comprehensive portfolio of iconic brands including Absolut Vodka, Jameson Irish Whiskey, and Martell Cognac
- The company operates in over 160 countries and is committed to creating authentic moments of sharing through its brands, embodying the spirit of ‘convivialité’
- Pernod Ricard is dedicated to responsible drinking and sustainability, striving to make a positive impact on the world through its business practices
Company Specialties:
- Premium spirits and wine production, distribution, and marketing
- Brand management and global marketing strategies
- Sustainable business practices and corporate social responsibility
Company Website: http://www.pernod-ricard.com
ASSUMPTION: Pernod Ricard's extensive global presence and diverse brand portfolio offer unique opportunities for professional growth and development within the beverage industry.
📊 Role Analysis
Career Level: Entry Level (Internship)
Reporting Structure: The Brand Management Trainee will report directly to the Brand Management team and work closely with various departments, including marketing, sales, and finance
Work Arrangement: Hybrid, with 3 days in the office and 2 days working from home
Growth Opportunities:
- Upon successful completion of the internship, there may be opportunities for full-time employment within the brand management team or related departments
- Exposure to various aspects of brand management and the beverage industry will provide valuable experience for future career development
- Networking opportunities with industry professionals and colleagues from around the world
ASSUMPTION: This internship offers a unique opportunity for career growth and development within the beverage industry, with the potential for long-term employment prospects.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): Lisbon, Portugal (Paço Arcos)
Geographic Context:
- Lisbon is the capital and largest city of Portugal, known for its rich history, vibrant culture, and beautiful architecture
- The city offers a high quality of life, with a mild Mediterranean climate, delicious food, and a thriving nightlife
- Lisbon is a multicultural city with a growing international community, providing a diverse and dynamic work environment
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), with flexible work arrangements as needed
ASSUMPTION: Lisbon's vibrant culture, high quality of life, and diverse work environment make it an attractive location for young professionals seeking an internship in the beverage industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Pernod Ricard careers portal
- Phone or video screening to assess language skills and cultural fit
- In-person or virtual interview with the brand management team to discuss the role and candidate qualifications
- Background check and reference verification for successful candidates
Key Assessment Areas:
- Language skills and proficiency in English
- Cultural fit and alignment with Pernod Ricard's values and mission
- Analytical and problem-solving skills, with a focus on data-driven decision making
- Creativity and innovation in brand management strategies
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role within the beverage industry
- Demonstrate your passion for brand management and the Pernod Ricard portfolio of brands
- Prepare for interview questions that focus on your analytical, creative, and teamwork skills, as well as your understanding of the beverage industry
ATS Keywords: Brand Management, Data Analysis, Nielsen Reports, Social Media, Digital Tools, Consumer Insights, Administrative Tasks, Microsoft Office, Team Player, Marketing, Beverage Industry
ASSUMPTION: The application process for this internship is competitive, and candidates should emphasize their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Nielsen Reports and other data analysis tools
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Digital tools for brand campaign measurement and consumer insights
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Convivialité: Creating genuine, friendly, and responsible experiences of sharing
- Responsibility: Acting with integrity and respect for people and the environment
- Performance: Delivering excellence in everything we do
Work Style:
- Collaborative and team-oriented, with a focus on collective spirit and success
- Results-driven and data-focused, with a commitment to continuous improvement
- Adaptable and flexible, with a willingness to learn and grow within a dynamic industry
Self-Assessment Questions:
- How do you embody the spirit of ‘convivialité’ in your personal and professional life?
- Can you provide an example of a time when you demonstrated strong analytical skills and data-driven decision making?
- How do you balance creativity and innovation with a focus on results and performance?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Pernod Ricard's company values and work style during the interview process, as cultural fit is a critical factor in the hiring decision.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the beverage industry may require candidates to adapt quickly and learn new skills
- The role may involve working with multiple stakeholders and managing competing priorities, requiring strong communication and project management skills
- The hybrid work arrangement may present challenges in terms of time management and maintaining a healthy work-life balance
- The internship is for a fixed duration of 6 months, which may limit long-term career prospects within the company
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them during the interview process, demonstrating their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to entry-level brand management positions in other beverage or consumer goods companies, with a focus on data analysis, social media initiatives, and administrative tasks
- However, the unique aspect of this role is its focus on the premium spirits and wine industry, providing a specialized and niche experience for the candidate
- Career paths for successful brand management professionals may include progression to senior brand manager, marketing manager, or other related roles within the beverage industry
ASSUMPTION: Candidates should research similar roles within the beverage industry to better understand the unique aspects of this position and the potential career growth opportunities it offers.
📝 Sample Projects
- Developing a social media campaign to promote a new product launch, including content creation, scheduling, and analytics
- Analyzing Nielsen reports to identify trends and opportunities in the market, and presenting findings to the brand management team
- Managing a sponsorship request from a local event, including negotiation, contract management, and on-site support
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the Brand Management Trainee may encounter during their internship, offering a glimpse into the day-to-day work of the role.
❓ Key Questions to Ask During Interview
- Can you describe the day-to-day responsibilities of a Brand Management Trainee within the first 30 days of the internship?
- How does the Brand Management team collaborate with other departments, such as sales and marketing, to drive brand performance?
- What opportunities exist for professional development and growth within the brand management team or related departments?
- How does Pernod Ricard support work-life balance for its employees, particularly those in hybrid or remote work arrangements?
- Can you provide an example of a successful brand management initiative led by the team, and what role did the Brand Management Trainee play in its execution?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and career growth opportunities within the brand management team, helping candidates make an informed decision about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Pernod Ricard careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role within the beverage industry
- Prepare for interview questions that focus on your analytical, creative, and teamwork skills, as well as your understanding of the beverage industry
- If selected for the internship, be prepared to start on June 1, 2025, and complete the program by November 30, 2025
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
