📌 Core Information
🔹 Job Title: Brand Manager (12 month FTC) - William Grant & Sons Portfolio
🔹 Company: Richmond Marketing
🔹 Location: Dublin 24, Leinster (Hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies for the William Grant & Sons portfolio in Ireland
- Managing brand activation, visibility, and marketing campaigns within budgets
- Collaborating with global and regional WG&S teams, retail groups, and Richmond sales teams
- People management of a Marketing Executive and Brand Ambassador
- Analyzing brand performance and driving growth through data-driven insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work autonomously while managing multiple projects and stakeholders.
📋 Key Responsibilities
✅ Develop world-class brand plans and strategies to deliver brand objectives and drive brand growth
✅ Lead and own the planning, coordination, implementation, and evaluation of brand activation and visibility activity
✅ Manage creative, PR, event management, and media agencies, and track performance and brand results for all projects and brand campaigns
✅ Project manage brand campaigns from concept to executional excellence across all consumer touchpoints
✅ Manage the WG&S portfolio range, rationalization, and launch of any new innovations and SKUs to the Irish market
✅ Manage brand marketing budgets and deliver all marketing activity within agreed budgets and achieve volume targets
✅ Influence and educate the sales team on an ongoing basis and develop compelling sales decks with insights and USP’s
✅ Be the ‘go to’ person in the business, managing and tracking all aspects of the brand’s performance
✅ People manage two direct reports, coaching, guiding, and supporting them to ensure strategies and plans are aligned with brand plans and driving consumer and trade engagement
✅ Manage relationships with William Grant & Sons regional and global teams and implement the global brand strategy in a locally relevant way in the Irish market
ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of brand management/consumer marketing-related experience, preferably within the FMCG or alcohol industry
Required Skills:
- Understanding of the FMCG industry and the Irish retail and bar landscape
- Analytical, strategic, and problem-solving skills
- Strong communication and presentation skills
- Strong organizational skills and proven ability to multi-task
- Initiative and ability to work in an ever-changing and demanding environment
- Commercially astute with sound budget management experience
- People management experience
Preferred Skills:
- Experience working with global brands
- Fluency in Irish or another European language
ASSUMPTION: Candidates with experience in the alcohol industry or working with global brands will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €75,000 per annum (Estimated, based on industry standards for a Brand Manager role with 5-10 years of experience in Ireland)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Hybrid work arrangement (2-3 days on-site per week)
Working Hours: Full-time, 37.5 hours per week, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role with the given experience level in Ireland. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Richmond Marketing operates in the Food & Beverages industry, focusing on marketing and distributing premium beverages in Ireland.
Company Size: Richmond Marketing has 51-200 employees, providing a mid-sized company environment with opportunities for growth and development.
Founded: Richmond Marketing was founded in 1992, with a history of introducing innovative and exciting brands to the Irish market.
Company Description:
- At Richmond, they aim to keep pace with Ireland’s changing society, offering innovative brands that appeal to the modern Irish consumer and being Ireland’s premium beverage brand builder.
- The success of their business is based on their world-class stable of premium brands that they market and distribute in Ireland.
- They bring an innovative perspective to everything they do and are committed to adding value to their customers and all those they work with.
Company Specialties:
- Marketing
- Innovation
- Brand Management
- Premium beverages
Company Website: http://www.richmondmarketing.com/
ASSUMPTION: Richmond Marketing's focus on innovation, premium brands, and adding value to customers makes it an attractive company for candidates seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and development within the company.
Reporting Structure: The Brand Manager reports directly to the Marketing Manager Spirits & Mixers and has two direct reports: a Marketing Executive and a Brand Ambassador.
Work Arrangement: This role operates on a hybrid work arrangement, with 2-3 days on-site per week.
Growth Opportunities:
- Progression to a senior brand management role or marketing management role within the company
- Expanding the William Grant & Sons portfolio and taking on additional brands
- Gaining experience working with global brands and international teams
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in brand management and marketing.
🌍 Location & Work Environment
Office Type: Richmond Marketing's headquarters is located in Dublin, with additional offices in Belfast and another location in Dublin. The office environment is modern and collaborative, with a focus on innovation and creativity.
Office Location(s): 1st Floor Harmony Court, Harmony Row, Dublin, Dublin D2, IE; 322 Lisburn Road, Belfast, Northern Ireland, GB; Unit 43 Parkwest, O’Casey Avenue, Nangor Road, Dublin, Dublin D12, IE
Geographic Context:
- Dublin is the capital and largest city in Ireland, offering a vibrant cultural scene, diverse neighborhoods, and a thriving food and beverage industry.
- The Leinster region is home to a significant portion of Ireland's population and is known for its rich history, beautiful countryside, and bustling cities.
- Ireland is a member of the European Union and offers a high quality of life, with a strong emphasis on work-life balance.
Work Schedule: The work schedule is full-time, with flexibility to work additional hours as needed to meet project deadlines and manage multiple priorities.
ASSUMPTION: The hybrid work arrangement and flexible work schedule allow for a good work-life balance, while the dynamic office environment and geographic context provide ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening interview
- In-person or video interview with the hiring manager and/or other team members
- Final interview with the company's leadership team
Key Assessment Areas:
- Brand management and marketing skills
- Analytical and strategic thinking
- Communication and presentation skills
- Leadership and people management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management and marketing experience, as well as any experience working with global brands or in the alcohol industry.
- Prepare examples of your brand strategy development, campaign management, and project management skills to discuss during the interview.
- Research the William Grant & Sons portfolio and Richmond Marketing's company history and values to demonstrate your enthusiasm for the role and company.
ATS Keywords: Brand Management, Consumer Marketing, FMCG, Alcohol Industry, Global Brands, Marketing Campaigns, Project Management, People Management, Strategic Thinking, Analytical Skills, Communication Skills, Presentation Skills
ASSUMPTION: The interview process will focus on assessing the candidate's brand management and marketing skills, as well as their cultural fit and alignment with the company's values. Preparation and research will be key to success in the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)
ASSUMPTION: Familiarity with Microsoft Office Suite and Google Workspace is essential for this role, while experience with project management and marketing automation tools will be an asset.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you a strong collaborator and communicator, able to work effectively with multiple stakeholders?
- Do you have a proven track record of delivering results and driving brand growth?
- Are you adaptable and open to change, with a growth mindset?
ASSUMPTION: Candidates who align with Richmond Marketing's company values and work style will be a strong fit for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working with global and regional teams, requiring effective communication and collaboration across different time zones and cultures
- Adapting to a fast-paced and ever-changing work environment, requiring flexibility and resilience
- Managing a team and providing guidance and support to direct reports, requiring strong leadership and people management skills
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, effective communication and collaboration abilities, and a growth mindset that embraces change and continuous learning.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to work with a portfolio of global brands and drive growth in the Irish market
- In the alcohol industry, this role provides exposure to a wide range of brands and the chance to work with both global and regional teams
- Career progression in this role could lead to senior brand management or marketing management positions within the company or the broader industry
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other brand management positions in the industry when evaluating their fit and career growth potential.
📝 Sample Projects
- Developing a comprehensive brand strategy for the William Grant & Sons portfolio in Ireland, including target audience segmentation, positioning, and messaging
- Managing the launch of a new innovation or SKU within the William Grant & Sons portfolio, including market research, product development, and go-to-market strategy
- Evaluating the performance of the William Grant & Sons portfolio in the Irish market, identifying opportunities for growth and optimization, and developing data-driven recommendations to improve brand performance
ASSUMPTION: These sample projects provide an overview of the types of initiatives and responsibilities the Brand Manager will be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and commercial strategy for the William Grant & Sons portfolio in Ireland?
- What opportunities are there for growth and development within the company, and how does this role contribute to those opportunities?
- How does Richmond Marketing support work-life balance, and what resources are available to help manage the demands of this role?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management and marketing experience, as well as any experience working with global brands or in the alcohol industry.
- Prepare examples of your brand strategy development, campaign management, and project management skills to discuss during the interview.
- Research the William Grant & Sons portfolio and Richmond Marketing's company history and values to demonstrate your enthusiasm for the role and company.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
