📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: SERB Pharmaceuticals
🔹 Location: Weybridge, Surrey, United Kingdom
🔹 Job Type: Full-Time, On-site
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and executing marketing strategies for designated brands
- Managing product life cycles, focusing on Neurology, Rare Disease, Surgical, and CBRN products
- Collaborating cross-functionally with internal teams and external stakeholders
- Ensuring compliance with industry standards and regulations
- Driving brand success through strategic planning and operational excellence
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Develop and execute marketing plans for designated brands to drive maximum revenue
✅ Manage product life cycles, focusing on Neurology, Rare Disease, Surgical, and CBRN products
✅ Translate strategic plans into annual operating and business plans, supported by approved budgets
✅ Collaborate with the Marketing Manager to develop and execute communication initiatives
✅ Manage P&L for assigned brands to ensure costs are within the agreed budget
✅ Continuously update knowledge on products, competitors, and relevant therapeutic areas
✅ Manage relationships with external stakeholders, including media partners, creative services, and digital services
✅ Develop and strengthen relationships with key external stakeholders, such as KOLs, pharmacists, suppliers, and partners
✅ Ensure all external customer/website/patient materials/communications are compliant with the ABPI Code of Practice
✅ Support the Marketing Manager in the implementation of the development roadmap for all customer-facing digital products globally
✅ Lead Social Intelligence activities by gathering customer insights
✅ Prepare advertising and promotional materials in collaboration with global offices (MEA & AUS) as appropriate and within budget
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in pharmaceutical marketing or a related field
Required Skills:
- Proven track record in brand management and marketing strategy development
- Strong project management skills and the ability to manage multiple projects simultaneously
- Excellent communication and stakeholder management skills
- Strong analytical skills and data-driven decision-making
- Familiarity with the pharmaceutical industry and relevant regulations
- Proficient in Microsoft Office Suite and marketing software tools
Preferred Skills:
- Experience in the pharmaceutical or healthcare industry
- Fluency in additional languages
- Knowledge of the ABPI Code of Practice
ASSUMPTION: Candidates with experience in the pharmaceutical industry and familiarity with the ABPI Code of Practice will be at a significant advantage.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on experience and qualifications)
Benefits:
- 25 annual leave days plus bank holidays and 3 annual company closure days
- Competitive Pension Scheme
- Private Medical Insurance
- Discretionary Bonus Plan
- Paid Maternity and Paternity Leave
- Academic Study Assistance
- Eyecare vouchers
- Employee Assistance Programme
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the pharmaceutical industry in the United Kingdom.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 501-1,000 employees
Founded: 1991 (as Société d’Études et de Recherches Biologiques)
Company Description:
- SERB Pharmaceuticals equips healthcare providers worldwide with life-saving medicines for patients facing rare conditions and emergencies
- For over 30 years, SERB has consistently supplied emergency medicines, medical countermeasures, and the world’s leading portfolio of antidotes
- SERB began in France but today has a direct commercial presence in the US, Europe, and the Middle East, with a global network of trusted distribution partners
- Healthcare providers in over 100 countries rely on SERB for a broad range of essential medicines delivered via healthcare systems, first responders, emergency preparedness agencies, and non-profit organisations
Company Specialties:
- Emergency medicines
- Medical countermeasures
- Antidotes
- Rare disease treatments
Company Website: http://www.serb.com
ASSUMPTION: SERB Pharmaceuticals is a well-established company with a strong global presence and a commitment to improving patients’ quality of life and offering hope.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The Brand Manager will report directly to the Marketing Manager and work closely with cross-functional teams, including medical, regulatory, sales, and sales management
Work Arrangement: On-site, full-time, with occasional travel required for meetings and conferences
Growth Opportunities:
- Progression to Senior Brand Manager or other senior marketing roles within the company
- Expansion of responsibilities to include additional brands or therapeutic areas
- Potential relocation to other SERB offices worldwide
ASSUMPTION: SERB offers strong growth opportunities for motivated and high-performing employees.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with dedicated brand management team space
Office Location(s): Weybridge, Surrey, United Kingdom
Geographic Context:
- Weybridge is a town in Surrey, located approximately 15 miles southwest of central London
- The area is well-connected by road and public transportation, with easy access to Heathrow Airport
- Weybridge offers a mix of urban and rural living, with a variety of housing options and amenities
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break
ASSUMPTION: The Weybridge office provides a modern, collaborative work environment with easy access to London and other major transportation hubs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Face-to-face or video interview with the hiring manager and a member of the HR team
- Final interview with senior leadership or additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and stakeholder management skills
- Industry knowledge and familiarity with relevant regulations
- Cultural fit and alignment with SERB's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the pharmaceutical industry and SERB's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing strategy development
- Research SERB's competitors and market position to show your industry knowledge
ATS Keywords: Brand Management, Marketing Strategy, Pharmaceutical Industry, Product Life Cycle, Stakeholder Management, ABPI Code of Practice, Digital Marketing, Customer Insights
ASSUMPTION: SERB's application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software tools (e.g., CRM, marketing automation platforms)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Industry-specific software (e.g., Veeva, Medtronic CareLink Network)
ASSUMPTION: SERB provides the necessary tools and technologies for Brand Managers to effectively perform their roles and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- We make patients our priority
- We act with accountability and integrity
- We work together as one team
- We look for better ways forward
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Strong project management and organizational skills
- Adaptability and flexibility in a dynamic work environment
Self-Assessment Questions:
- How do you prioritize patient needs in your decision-making process?
- Can you provide an example of a time when you identified a better way forward and implemented it successfully?
- How do you manage multiple projects simultaneously, and how do you ensure that each project receives the necessary attention?
ASSUMPTION: SERB values candidates who demonstrate a strong commitment to patient care, a proactive approach to problem-solving, and the ability to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing workloads
- Balancing strategic planning with day-to-day operational tasks
- Navigating a matrix organization and collaborating effectively with cross-functional teams
- Keeping up-to-date with industry trends, regulations, and competitor activities
- Working in a fast-paced, dynamic work environment with tight deadlines
ASSUMPTION: SERB's Brand Manager role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other pharmaceutical brand management roles, SERB's position offers a broader range of therapeutic areas and product portfolios, providing more diverse experience and growth opportunities
- SERB's focus on emergency care and rare diseases sets it apart from other pharmaceutical companies, offering unique challenges and rewards
- Career progression in SERB may be faster than in larger, more established pharmaceutical companies, due to its size and growth trajectory
ASSUMPTION: SERB's Brand Manager role offers unique advantages and challenges compared to similar roles in the pharmaceutical industry.
📝 Sample Projects
- Developing and executing a marketing plan for a new antidote launch, including market research, competitive analysis, and stakeholder engagement
- Managing the product life cycle for a rare disease treatment, focusing on market access, patient support, and healthcare professional education
- Collaborating with global teams to create consistent, compliant advertising and promotional materials for multiple brands and therapeutic areas
ASSUMPTION: SERB's Brand Manager role involves a wide range of projects, from strategic planning and execution to operational tasks and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does SERB support the professional development and growth of its Brand Managers?
- Can you describe the typical career path for a Brand Manager within SERB?
- How does SERB ensure that its Brand Managers have the necessary tools, resources, and training to succeed in their roles?
- Can you provide an example of a successful brand management initiative at SERB, and what made it successful?
- How does SERB measure the success of its brand management efforts, and how does it use this data to inform future strategies?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to SERB's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through SERB's careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing strategy development
- Research SERB's competitors and market position to show your industry knowledge
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
