📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: IQVIA
🔹 Location: Reading, Berkshire, United Kingdom (with flexibility for Luton, Milton Keynes, Hertfordshire, and Central Bedfordshire)
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with potential flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing and brand strategy for ADHD products
- Building brand equity and creating marketing campaigns to drive growth
- Managing brand marketing campaigns and project management
- Collaborating with internal and external stakeholders, including charity partnerships
- Working within approved budgets and achieving net sales targets
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Developing and implementing brand strategy for existing and new ADHD products
✅ Managing the creation, execution, and reporting of brand marketing campaigns
✅ Building brand equity and positioning products within a global marketing strategy
✅ Collaborating with internal and external stakeholders, including charity partnerships and marketing agencies
✅ Managing planned expenditure to ensure brands remain within approved budgets
✅ Achieving net sales targets and return on investment
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and stakeholder engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in brand marketing within the pharmaceutical industry, with brand launch experience preferred
Required Skills:
- Strategic brand product marketing
- Full life cycle marketing
- Experience in building brand equity and creating marketing campaigns that deliver growth
- Excellent project management skills
- Experience working with charity partnerships, marketing agencies, and internal/external stakeholders
Preferred Skills:
- Experience in the mental health field
- Global marketing experience
ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong background in brand marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on experience and industry standards for brand managers in the UK pharmaceutical industry)
Benefits:
- Competitive benefits package
- Employee work-life balance advocacy
- Opportunities for professional growth and development
Working Hours: Full-time (37.5 hours per week), with flexibility for remote work and part-time hours considered
ASSUMPTION: The salary range is an estimate based on industry standards for brand managers in the UK pharmaceutical industry. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IQVIA operates in the healthcare and life sciences industry, focusing on clinical research services, commercial insights, and healthcare intelligence
Company Size: IQVIA is a large organization with over 10,000 employees globally, providing a diverse and collaborative work environment
Founded: IQVIA was founded in 2016 through the merger of IMS Health and Quintiles Transnational Holdings Inc.
Company Description:
- IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence
- The company helps biotech, medical device, and pharmaceutical companies, medical researchers, government agencies, payers, and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors, and scientific progress
- IQVIA is dedicated to accelerating the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide
Company Specialties:
- Clinical research services
- Commercial insights
- Healthcare intelligence
- Technology and operational excellence
Company Website: iqvia.com
ASSUMPTION: IQVIA's size and global presence offer applicants opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, medical affairs, and market access
Work Arrangement: On-site, with potential flexibility for remote work or hybrid arrangements
Growth Opportunities:
- Potential career progression within IQVIA's marketing department or related functions
- Opportunities to work on global projects and gain international experience
- Access to professional development resources and training programs
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: IQVIA's Reading office is a modern, collaborative workspace with on-site amenities
Office Location(s): Reading, Luton, Milton Keynes, Hertfordshire, and Central Bedfordshire
Geographic Context:
- Reading is located in Berkshire, with easy access to London and other major cities
- The area offers a mix of urban and rural environments, with a variety of housing options and recreational activities
- The region has a well-established life sciences and healthcare industry, providing opportunities for networking and professional growth
Work Schedule: Full-time (37.5 hours per week), with flexibility for remote work and part-time hours considered
ASSUMPTION: The Reading office provides a modern, collaborative work environment, with flexibility for remote work and part-time hours.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the marketing team and other stakeholders
- Final interview with the marketing director
Key Assessment Areas:
- Brand marketing strategy and campaign development
- Project management and stakeholder engagement skills
- Understanding of the pharmaceutical industry and ADHD market
- Alignment with IQVIA's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand marketing experience and achievements
- Prepare examples of successful brand campaigns and their impact on sales or market share
- Research IQVIA's company values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Brand Marketing, ADHD, Pharmaceutical Industry, Marketing Campaigns, Stakeholder Management, Charity Partnerships, Project Management, Brand Equity, Global Marketing Strategy
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their brand marketing expertise and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient Focus
- One IQVIA
- Integrity
- Innovation
- Talent Optimization
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a strong commitment to improving patient outcomes?
- Are you comfortable working in a dynamic, collaborative environment?
- Do you have a data-driven approach to decision-making and problem-solving?
ASSUMPTION: Candidates who align with IQVIA's company values and work style are more likely to succeed and enjoy their role within the organization.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working within approved budgets and achieving net sales targets
- Navigating the competitive pharmaceutical industry and ADHD market
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: This role presents both opportunities and challenges, requiring strong project management, stakeholder engagement, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other brand manager roles in the pharmaceutical industry, this position offers a focus on ADHD products and the opportunity to work on both existing and new product launches
- IQVIA's global presence provides opportunities for international collaboration and exposure to diverse markets
- This role offers a mix of strategic planning, hands-on campaign management, and stakeholder engagement, providing a well-rounded experience for career growth
ASSUMPTION: This role offers unique opportunities and challenges compared to other brand manager positions in the pharmaceutical industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new ADHD product in the UK market
- Building brand equity for an existing ADHD product through strategic partnerships and marketing initiatives
- Managing a cross-functional team to deliver a global marketing campaign for an ADHD product
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the brand manager role at IQVIA.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does IQVIA support the professional development and growth of its brand managers?
- What are the key priorities for this role in the first 90 days?
- How does IQVIA approach collaboration and information sharing with internal and external stakeholders?
- What is the company's long-term vision for the ADHD market, and how does this role contribute to that vision?
ASSUMPTION: These questions help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IQVIA careers portal
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Prepare examples of successful brand campaigns and their impact on sales or market share
- Research IQVIA's company values and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
