Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: FairMoney

🔹 Location: Lagos, Lagos, Nigeria

🔹 Job Type: Hybrid

🔹 Category: Brand Management, Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote and On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies to enhance visibility and market positioning.
• Managing marketing campaigns across various channels to ensure brand consistency.
• Conducting market research and competitor analysis to identify growth opportunities.
• Collaborating with cross-functional teams to ensure brand alignment in all communications and customer touchpoints.
• Monitoring and analyzing brand performance metrics to drive continuous improvement.

ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively manage the brand and drive growth.

📋 Key Responsibilities

✅ Develop and implement brand strategies that strengthen FairMoney’s market positioning and customer engagement.

✅ Oversee the creation and execution of marketing campaigns, ensuring consistency in messaging, tone, and brand identity across all channels.

✅ Conduct market research and competitor analysis to identify opportunities for brand growth and differentiation.

✅ Collaborate with internal teams, including design, content, and product marketing, to ensure brand alignment in all communications and customer touchpoints.

✅ Manage partnerships, sponsorships, and collaborations that enhance brand awareness and credibility.

✅ Track and analyze brand performance metrics, customer perceptions, and campaign effectiveness, providing insights for continuous improvement.

✅ Ensure compliance with brand guidelines across digital, social media, and offline marketing efforts.

ASSUMPTION: The role may require occasional travel to attend industry events, conferences, or client meetings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)

Experience: Minimum of 3-5 years of experience in brand management, marketing, or a related field, preferably in fintech, financial services, banking, or a related industry.

Required Skills:

• Proven experience working in brand positioning, market research, and campaign execution.
• Excellent communication and strategic thinking skills.
• Proficiency in digital marketing, social media strategy, and branding tools.
• Ability to manage multiple projects, work cross-functionally, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience working with multicultural teams.
• Fluency in additional languages (e.g., French, Spanish, or Portuguese).

ASSUMPTION: Candidates with experience in emerging markets or developing economies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₦15,000,000 - ₦25,000,000 per annum, based on industry standards for brand managers with 3-5 years of experience in the financial services sector in Nigeria.

Benefits:

• Private Health Insurance
• Pension Plan
• Paid Time Off
• Hybrid Work Model
• Training & Development Programs

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely up to 2 days per week.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: FairMoney operates in the competitive financial services industry, focusing on emerging markets and financial inclusion.

Company Size: FairMoney is a mid-sized company with approximately 501-1,000 employees, providing a dynamic and collaborative work environment.

Founded: FairMoney was founded in 2017, with headquarters in Paris, France, and significant operations in Lagos, Nigeria, and Bangalore, India.

Company Description:

• FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets.
• The company offers a range of digital financial products, including near-instant digital loans, investment products, savings, payments, and cards directly via its mobile app.
• FairMoney has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures.

Company Specialties:

• Mobile banking and lending solutions
• Financial inclusion and accessibility
• Emerging markets strategy
• Cross-border financial services

Company Website: fairmoney.io

ASSUMPTION: FairMoney's focus on emerging markets and financial inclusion makes it an attractive option for candidates interested in driving social impact through their work.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in brand management or a related field.

Reporting Structure: The Brand Manager will report directly to the Managing Director and work closely with the Director of People and Culture.

Work Arrangement: This is a hybrid role, with employees expected to work on-site in Lagos, Nigeria, for 3 days a week and remotely for 2 days a week.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department or expand into other areas of the business.
• Opportunities to work on cross-functional projects and gain exposure to various aspects of the business.
• Access to training and development programs to enhance skills and advance career growth.

ASSUMPTION: FairMoney's rapid growth and expansion present numerous opportunities for career development and advancement.

🌍 Location & Work Environment

Office Type: FairMoney's Lagos office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 28 Pade Odanye close, Off Adeniyi jones, Ikeja, Lagos, Nigeria

Geographic Context:

• Lagos is the commercial hub of Nigeria, with a vibrant and dynamic business environment.
• The city offers a mix of urban and suburban living, with numerous cultural attractions, entertainment options, and recreational facilities.
• Lagos has a tropical wet and dry climate, with two distinct seasons: a wet season (April to October) and a dry season (November to March).

Work Schedule: The work schedule for this role is Monday to Friday, with flexible working hours and the option to work remotely up to 2 days per week.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, multicultural environment and be able to adapt to the unique challenges and opportunities presented by working in an emerging market.

💼 Interview & Application Insights

Typical Process:

• Screening call with a member of the Talent Acquisition team.
• Interview with the Managing Director and Director of People and Culture.

Key Assessment Areas:

• Brand strategy and positioning
• Campaign management and execution
• Market research and analysis
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of FairMoney's mission and values in your application materials.
• Prepare examples of your past brand management successes and challenges to discuss during the interview.

ATS Keywords: Brand Management, Marketing, Market Research, Campaign Execution, Communication, Strategic Thinking, Digital Marketing, Social Media Strategy, Fintech, Financial Services, Brand Guidelines, Brand Consistency, Customer Engagement, Brand Growth

ASSUMPTION: FairMoney's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Brand management software (e.g., Brandfolder, Frontify, or similar)
• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Growth Mindset – We believe in the power of a Growth Mindset, not fixed or static.
• Big Plans, Bigger Ambitions - We make big plans, and have even Bigger Ambitions. We are here to build massive scale and drive the fintech revolution across Africa.
• Talent has no passport - We believe that Talent Has No Passport. While opportunity may not be evenly distributed across the world, talent is.
• Start with the Client – We Empathize with our users to optimize our impact. Many of us don’t live where our customers do - we must go in-depth to understand their pain points.

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Data-driven and results-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you embrace a growth mindset and continuously seek opportunities to learn and improve?
• Are you comfortable working in a fast-paced, multicultural environment and adapting to change?
• Do you have a strong customer focus and the ability to empathize with users to optimize impact?

ASSUMPTION: Candidates who align with FairMoney's company values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities.
• Managing a brand in a competitive and rapidly evolving market.
• Adapting to a multicultural work environment with diverse perspectives and communication styles.
• Navigating the unique challenges and opportunities presented by working in an emerging market.

ASSUMPTION: Candidates should be comfortable working in a challenging and fast-paced environment and be able to adapt to change and uncertainty.

📈 Similar Roles Comparison

• Unlike traditional brand management roles, this position requires a strong understanding of emerging markets and financial services.
• FairMoney's focus on financial inclusion and accessibility sets it apart from other fintech companies and traditional financial institutions.
• This role offers the opportunity to work on a wide range of brand management activities and gain exposure to various aspects of the business.

ASSUMPTION: Candidates should consider how their skills and experiences align with the unique requirements and context of this role.

📝 Sample Projects

• Developing and executing a brand awareness campaign to launch a new product or service in an emerging market.
• Conducting market research and competitor analysis to identify opportunities for brand differentiation and growth.
• Managing a rebranding effort to reflect changes in the company's mission, values, or target audience.

ASSUMPTION: Candidates should be prepared to discuss their past brand management experiences and the results they achieved in their interviews.

❓ Key Questions to Ask During Interview

• How does FairMoney differentiate itself from other fintech companies and traditional financial institutions?
• What are the key challenges and opportunities facing the brand management function at FairMoney?
• How does FairMoney support the professional development and growth of its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does it manifest in the day-to-day work environment?
• How does FairMoney measure the success of its brand management efforts, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://apply.workable.com/fairmoney/?lng=en
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past brand management successes and challenges to discuss during the interview.
• Follow up with the FairMoney Talent Acquisition team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.