📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: AkzoNobel
🔹 Location: Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing brand positioning and communication strategies with in-depth consumer insights (10%)
- Implementing brand strategies and executing annual communication plans (35%)
- Creating new and hero product communication toolkits and developing holistic launch plans (35%)
- Developing brand content to meet requirements (15%)
- Managing annual budget allocation and tracking (5%)
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring both creative thinking and strong project management skills.
📋 Key Responsibilities
✅ Supporting the Marketing Manager to develop brand positioning and communication strategies with in-depth consumer insights
✅ Assisting in implementing brand strategies and managing the execution of annual communication plans
✅ Developing new and hero product communication toolkits and working with cross-functional teams to create holistic launch plans
✅ Creating brand content to meet requirements
✅ Managing annual budget allocation and tracking
ASSUMPTION: The role requires strong collaboration and communication skills, as well as the ability to work effectively with both internal and external teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years of experience in marketing, preferably in an international company and FMCG or home decoration-related category
Required Skills:
- Solid consumer marketing experience
- Deep understanding of brand communication and strong creative capability
- Familiarity with various media platforms and creative formats
- Good communication skills and teamwork spirit
- Fluency in English and proficiency in MS Office
Preferred Skills:
- Good art sense and writing skills
ASSUMPTION: Candidates with experience in brand management, consumer marketing, or a related field are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Manager role in Shanghai, the estimated salary range is CNY 300,000 - 450,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: AkzoNobel is a global leader in paints and coatings, operating in over 150 countries with a strong presence in the chemical manufacturing industry.
Company Size: AkzoNobel is a large corporation with over 30,000 employees worldwide, providing a diverse and dynamic work environment.
Founded: AkzoNobel was founded in 1792, making it one of the oldest and most established companies in its industry.
Company Description:
- AkzoNobel is a global leader in paints and coatings, providing innovative solutions that color and protect people's lives and the things they value most.
- The company's portfolio includes well-known brands such as Dulux, International, Sikkens, and Interpon, which are trusted by customers around the globe.
- AkzoNobel is committed to sustainability and uses its expertise to enhance everyday life while creating a better tomorrow.
Company Specialties:
- Paints and coatings
- Innovative solutions
- Sustainability
Company Website: www.akzonobel.com
ASSUMPTION: AkzoNobel's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and development.
Reporting Structure: The Brand Manager reports directly to the Marketing Manager and works closely with various internal and external teams.
Work Arrangement: This is an on-site position, requiring the employee to work from AkzoNobel's Shanghai office.
Growth Opportunities:
- Progression to a senior marketing role or management position within the company
- Expanding responsibilities and taking on additional brands or product lines
- International assignments or relocation opportunities
ASSUMPTION: Given AkzoNobel's global presence and diverse product portfolio, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: AkzoNobel's Shanghai office is a modern, professional environment with a collaborative and international atmosphere.
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
- The city is known for its rich cultural heritage, modern infrastructure, and diverse international community.
- Shanghai provides numerous opportunities for personal and professional growth and development.
Work Schedule: Standard office hours, Monday-Friday, with occasional overtime or weekend work as needed
ASSUMPTION: The Shanghai office provides a supportive and collaborative work environment, fostering employee growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Brand management and communication skills
- Consumer marketing experience
- Creative problem-solving abilities
- Collaboration and teamwork skills
Application Tips:
- Highlight relevant marketing and brand management experience in your resume
- Tailor your cover letter to demonstrate your understanding of AkzoNobel's brand and products
- Prepare examples of successful brand campaigns or projects you've worked on
ATS Keywords: Consumer Marketing, Brand Communication, Creative Communication Materials, Media Platforms, Teamwork, Art Sense, Writing Skills, MS Office
ASSUMPTION: AkzoNobel's application process is designed to assess candidates' skills and cultural fit, ensuring the best possible match for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or JIRA)
- Design software (e.g., Adobe Creative Suite or Sketch)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Performance-driven
- Innovation
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Open and inclusive, with a strong emphasis on diversity and inclusion
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about creating innovative and effective marketing campaigns?
- Do you have a strong commitment to sustainability and social responsibility?
ASSUMPTION: AkzoNobel's company culture is dynamic, collaborative, and focused on driving results through innovation and sustainability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, both internal and external
- Adapting to a fast-paced and ever-changing market environment
- Developing and implementing effective communication strategies in a competitive market
ASSUMPTION: These challenges are common in brand management roles and can be effectively addressed by a skilled and experienced candidate.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to work with a global leader in the paints and coatings industry
- AkzoNobel's extensive product portfolio and global presence provide a diverse and dynamic work environment
- This role offers opportunities for career growth and development within a large, established corporation
ASSUMPTION: This role offers a unique combination of opportunities and challenges, making it an attractive choice for experienced brand management professionals.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new product launch
- Creating and executing a successful marketing campaign to increase brand awareness
- Managing a team of designers and copywriters to develop brand content and materials
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the company?
- How does AkzoNobel support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AkzoNobel careers portal
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience
- Prepare examples of successful brand campaigns or projects you've worked on to showcase your skills and achievements
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
