Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: KAFEA TERRA FOOD AND DRINKS

🔹 Location: Paianía, Attikí, Greece

🔹 Job Type: On-site (Hybrid)

🔹 Category: Food and Beverage Services

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: No (On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies to drive awareness and engagement
• Collaborating with cross-functional teams and agency partners
• Managing the full marketing mix and product portfolio
• Analyzing consumer trends and market dynamics to inform innovation

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Develop and execute brand strategies, annual brand plans, and marketing strategies aligned with business objectives

✅ Analyze consumer trends, market dynamics, and category performance to inform product development and communication strategy

✅ Lead the creation and execution of brand campaigns across digital, traditional, and on-ground platforms

✅ Collaborate closely with sales, product development, finance, and supply chain teams to ensure brand consistency and alignment

✅ Manage creative, media, and research agencies to deliver high-impact communication and campaigns

✅ Monitor brand performance, campaign results, and financials; provide regular reports with actionable insights

✅ Oversee the brand portfolio and support innovation projects from ideation to launch

✅ Identify new opportunities for brand and portfolio expansion, and help shape the long-term coffee category roadmap

ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)

Experience: 4-6 years of experience in brand management within the FMCG and HORECA industry

Required Skills:

• Strong understanding of brand strategy, marketing communications, and product lifecycle management
• Proven ability to turn insights into impactful campaigns and innovations
• Exceptional collaboration, communication, and project management skills
• Passion for coffee and an appreciation of evolving consumer trends in the beverage space
• Strong numerical skills, from figures to plans and actions

Preferred Skills:

• Experience in the food and beverage industry
• Fluency in Greek and English

ASSUMPTION: Candidates should have a strong background in brand management, with a proven track record of driving brand growth and innovation.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Greece)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on coffee products
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangements

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Greece. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: KAFEA TERRA operates in the competitive food and beverage services industry, focusing on coffee processing, packaging, and trade. The company has a significant market share in Greece and is known for its high-quality coffee products and services.

Company Size: KAFEA TERRA is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: 1988, with a history of over 30 years in the Greek coffee industry

Company Description:

• KAFEA TERRA is a family-run business with a strong focus on values and long-term relationships
• The company is committed to sustainable development and invests in product research and development
• KAFEA TERRA aims to become Greece’s leading coffee processor and merchant, offering high-quality products and services

Company Specialties:

• Import, processing, and trade of coffee
• Coffee processing and packaging
• Coffee machines and equipment

Company Website: http://www.kafeaterra.gr

ASSUMPTION: KAFEA TERRA's focus on sustainability, quality, and long-term relationships creates a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department

Reporting Structure: The Brand Manager will report directly to the Marketing Director and work closely with cross-functional teams

Work Arrangement: On-site (Hybrid), with flexibility for remote work

Growth Opportunities:

• Potential career progression within the marketing department or other functions within the company
• Opportunities to work on international projects and expand professional networks
• Professional development through training and workshops

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and evolving industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site coffee facilities

Office Location(s): Paianía, Attikí, Greece

Geographic Context:

• Paianía is a suburban town located approximately 15 kilometers northeast of Athens
• The area offers a mix of urban and natural environments, with easy access to beaches and outdoor activities
• Paianía has a moderate Mediterranean climate, with mild winters and warm summers

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangements

ASSUMPTION: The location offers a pleasant work-life balance, with easy access to both urban and natural environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Marketing Director
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Brand strategy and marketing expertise
• Consumer insights and market analysis
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful brand campaigns or projects you've worked on
• Research KAFEA TERRA's company history, values, and products to demonstrate your enthusiasm and understanding of the business

ATS Keywords: Brand Management, Marketing Strategy, Consumer Insights, Innovation, Marketing Campaigns, Collaboration, Communication, Project Management, Numerical Skills

ASSUMPTION: The application process may vary, and it's essential to stay informed about any updates or changes through the company's official communication channels.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media platforms (Facebook, Instagram, LinkedIn)
• Marketing automation tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Quality: KAFEA TERRA is committed to delivering high-quality products and services
• Innovation: The company encourages creativity and continuous improvement
• Collaboration: KAFEA TERRA fosters a supportive and collaborative work environment

Work Style:

• Data-driven: The company values evidence-based decision-making and continuous learning
• Adaptable: KAFEA TERRA encourages employees to be flexible and responsive to change
• Results-oriented: The company focuses on achieving tangible outcomes and driving business growth

Self-Assessment Questions:

• How do you align with KAFEA TERRA's commitment to quality and innovation?
• How do you approach collaboration and teamwork in a dynamic work environment?
• Can you provide an example of a time when you demonstrated adaptability and resilience in the face of change?

ASSUMPTION: KAFEA TERRA's company culture emphasizes quality, innovation, and collaboration, creating an environment that supports employee growth and success.

⚠️ Potential Challenges

• The competitive nature of the food and beverage services industry may present challenges in driving brand growth and market share
• Managing multiple stakeholders and cross-functional teams may require strong communication and project management skills
• The role may involve working with tight deadlines and managing multiple projects simultaneously
• Paianía's suburban location may present challenges for candidates who prefer an urban work environment

ASSUMPTION: Addressing these challenges requires strong communication, project management, and adaptability skills, as well as a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a unique focus on the coffee industry and an opportunity to work for a family-run business with a strong commitment to quality and innovation
• In the Greek market, KAFEA TERRA is a well-established company with a strong brand and a significant market share
• This role offers opportunities for career growth and development within a dynamic and evolving industry

ASSUMPTION: This role offers a unique combination of industry focus, company culture, and career growth opportunities that set it apart from similar positions in the market.

📝 Sample Projects

• Developing a comprehensive brand strategy for a new coffee product launch
• Analyzing consumer trends and market dynamics to inform product innovation and marketing campaigns
• Managing the full marketing mix for an existing coffee brand, including advertising, promotions, and public relations

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives and responsibilities the Brand Manager may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth strategy?
• What are the key priorities for the first 90 days in this role?
• How does KAFEA TERRA support the professional development of its employees?
• What are the most significant challenges facing the coffee industry in Greece, and how does this role address them?
• How does KAFEA TERRA foster a culture of innovation and continuous improvement?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and the industry, enabling them to make informed decisions about their career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful brand campaigns or projects you've worked on
• Research KAFEA TERRA's company history, values, and products to demonstrate your enthusiasm and understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.