📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Medical University of South Carolina
🔹 Location: Charleston, South Carolina, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing & Branding
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies
- Managing and optimizing digital asset systems
- Collaborating with cross-functional teams to ensure brand consistency
- Analyzing data to inform brand decisions and improve performance
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and proficiency in digital asset management systems to succeed.
📋 Key Responsibilities
✅ Shape and execute brand strategies that align with enterprise goals
✅ Oversee the management and optimization of digital asset systems
✅ Collaborate with cross-functional teams to ensure brand consistency across all user and partner interactions
✅ Collect, analyze, and interpret data to inform brand decisions and improve performance
✅ Maintain strong understanding of brand strategy, messaging, and market trends
ASSUMPTION: Success in this role requires a balance of strategic thinking, data-driven decision making, and strong communication skills to collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Digital Media, or related field
Experience: 7 years of experience, including 5+ years in Brand Management, with experience in digital asset management systems (Canto preferred)
Required Skills:
- Strong understanding of brand strategy, messaging, and market trends
- Proficient with creative tools (e.g., Adobe Creative Suite, Microsoft Office)
- Excellent organizational, project management, and communication skills
- Strong attention to detail and design quality
- Ability to collect, analyze, and interpret data to inform decisions
- Familiarity with analytics tools and dashboards
Preferred Skills:
- Additional certifications in brand or digital asset management
ASSUMPTION: While not explicitly stated, proficiency in digital asset management systems and familiarity with analytics tools are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Brand Manager with 7+ years of experience in the healthcare sector)
Benefits:
- Health, dental, and vision insurance
- Retirement plans (401k and pension)
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager with the required experience level in the healthcare sector. Benefits are assumed to be standard for a large healthcare organization.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically Academic Medical Center
Company Size: 10,001+ employees (Large enterprise)
Founded: 1824
Company Description:
- MUSC Health is the healthcare system of the Medical University of South Carolina, dedicated to delivering high-quality patient care, educating health care providers, and conducting research
- MUSC Health operates 15 hospitals, over 350 telehealth sites, and nearly 750 care locations across South Carolina
- MUSC is a comprehensive academic health sciences center with six colleges
Company Specialties:
- Health care
- Academic Medical Center
- Community Health
- Health care research
- Health care innovation
- Medical science center
- Medical School
- Academic Medical System
- Regional medical center
- Specialized health care
- Primary Care
- Secondary Care
- Tertiary Care
- Health care advocacy
Company Website: muschealth.org
ASSUMPTION: MUSC Health is a large, established healthcare organization with a comprehensive range of services and a strong focus on education and research.
📊 Role Analysis
Career Level: Experienced (Mid-level)
Reporting Structure: Reports directly to the Director of Brand Strategy
Work Arrangement: On-site, full-time, with flexibility for project needs
Growth Opportunities:
- Potential advancement to a senior or management role within the brand team
- Broadening of responsibilities based on organizational needs and individual performance
- Opportunities for professional development and training
ASSUMPTION: As a mid-sized role within a large organization, this position offers opportunities for growth and development based on individual performance and organizational needs.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): 171 Ashley Ave, Charleston, South Carolina 29425, US
Geographic Context:
- Charleston, South Carolina, is a coastal city known for its historic architecture, rich culture, and vibrant arts scene
- The city offers a mix of urban and suburban living options, with a cost of living slightly above the national average
- Charleston has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The work environment is collaborative and modern, with a focus on teamwork and open communication. The location offers a mix of urban and suburban living options, with a moderate cost of living and a pleasant climate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the brand team and other stakeholders
- Final interview with the Director of Brand Strategy
Key Assessment Areas:
- Brand strategy development and execution
- Digital asset management and optimization
- Data analysis and interpretation
- Communication and collaboration skills
Application Tips:
- Highlight relevant brand management experience and digital asset management proficiency
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of brand strategies you've developed and executed, as well as data-driven decisions you've made
ATS Keywords: Brand Management, Digital Asset Management, Canto, Analytics, Brand Strategy, Market Trends, Creative Tools, Adobe Creative Suite, Microsoft Office
ASSUMPTION: The application process is typical for a mid-sized role within a large organization, with a focus on assessing brand management skills, digital asset management proficiency, and data-driven decision making.
🛠️ Tools & Technologies
- Canto Digital Asset Management System
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office (Word, Excel, PowerPoint)
- Analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are standard for brand management and digital asset management, with a focus on Adobe Creative Suite and Canto DAM system proficiency.
👔 Cultural Fit Considerations
Company Values:
- Excellence in patient care
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and professionalism
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Attention to detail and commitment to quality
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable using data to inform brand decisions and improve performance?
- Can you adapt to changes in priorities and workloads?
- Do you have a strong attention to detail and commitment to quality?
ASSUMPTION: MUSC Health values a collaborative, data-driven, and adaptable work environment, with a strong commitment to excellence in patient care and continuous learning.
⚠️ Potential Challenges
- Managing a large digital asset system and ensuring brand consistency across multiple platforms and teams
- Balancing strategic brand development with day-to-day tactical tasks
- Working in a fast-paced, dynamic healthcare environment
- Adapting to changes in organizational priorities and market trends
ASSUMPTION: The primary challenges in this role involve managing a large digital asset system, balancing strategic and tactical tasks, and adapting to a dynamic healthcare environment.
📈 Similar Roles Comparison
- Brand Manager (Healthcare) vs. Brand Manager (Corporate): Healthcare roles may require more focus on regulatory compliance and patient-centric branding
- Brand Manager (Healthcare) vs. Marketing Manager (Healthcare): Brand Manager roles focus more on brand strategy and digital asset management, while Marketing Managers may have broader responsibilities, including campaign management and market research
- Career Path: Brand Manager (Healthcare) → Senior Brand Manager → Director of Brand Strategy → Vice President of Marketing
ASSUMPTION: Brand Manager roles in healthcare require a strong understanding of healthcare-specific branding and regulatory compliance, with a focus on digital asset management and brand strategy. Career paths may vary based on organizational structure and individual performance.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new healthcare service line
- Optimizing the digital asset management system to improve brand consistency and efficiency across multiple teams
- Analyzing market data to inform brand positioning and messaging for a targeted patient population
ASSUMPTION: Sample projects for this role involve developing and executing brand strategies, optimizing digital asset management systems, and analyzing market data to inform brand decisions.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand strategy for MUSC Health?
- What are the biggest challenges facing the brand team currently, and how can this role help address them?
- How does the brand team collaborate with other departments, such as marketing and communications?
- What opportunities are there for professional development and growth within the brand team?
- How does MUSC Health support work-life balance for its employees?
ASSUMPTION: Key questions to ask during the interview focus on understanding the role's strategic importance, current challenges, team dynamics, growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant brand management experience and digital asset management proficiency
- Prepare examples of brand strategies you've developed and executed, as well as data-driven decisions you've made
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
