🔹 Job Title: Brand Manager
🔹 Company: OLIVER Agency - North America
🔹 Location: Toronto, ON
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: May 29, 2025
🚀 Job Overview
Key aspects of this role include:
- Managing brand marketing projects from start to finish
- Developing and evolving brand standards and guidelines
- Collaborating with cross-functional teams and external vendors
- Improving processes for efficient project execution
- Working with employees, internal agencies, and external agencies daily
ASSUMPTION: This role requires strong communication, organizational, and leadership skills to manage projects and teams effectively.
📋 Key Responsibilities
- Manage project details from start to completion
- Accountable for all project requests, including scheduling and resourcing
- Maintain workflow systems and ensure accurate project records
- Obtain and disseminate feedback to stakeholders
- Monitor and incorporate feedback for continuous workflow improvement
- Identify and troubleshoot technological bottlenecks
- Maintain clear communication and manage stakeholder expectations
- Curate and maintain asset libraries to support all projects
- Partner with cross-functional agency teams for high-quality project delivery
- Collaborate with team leads to manage respective business lines
- Work closely with vendors to identify and implement operational efficiencies
- Facilitate smooth operations between internal teams and external vendors
ASSUMPTION: This role involves a high level of detail-oriented work, stakeholder management, and process improvement.
🎯 Required Qualifications
Education:
- Bachelor’s degree in a related field or a combination of education and work experience
Experience:
- 5+ years of experience in Account Management or Project Management, preferably within a fast-paced agency or marketing environment
Required Skills:
- Excellent communication skills
- Strong business acumen
- Ability to lead the creation and evolution of resources supporting consistent brand presence
- Comfortable collaborating with teams across regions to align on brand principles and ensure cohesive execution
- A knack for building and maintaining scalable processes
- A thoughtful approach to gathering feedback and applying it to improve systems, resources, and ways of working
- Strong relationship-building skills to foster alignment and create a collaborative, supportive experience for global teams
- Experience managing centralized brand tools or systems and ensuring alignment across diverse teams and regions
- A mindset geared toward continuous improvement
Preferred Skills:
- Experience working with agency partners and vendors outside of the main organization
- Familiarity with marketing collateral, campaigns, and brand application/consistency
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (based on industry standards for a Brand Manager role in Toronto)
Benefits:
- Comprehensive health, dental, and vision coverage
- Retirement savings plan with company matching
- Generous time off and flexible work arrangements
- Employee assistance program
- Professional development opportunities
- Discounted gym memberships and other perks
Working Hours: Full-time, 40 hours per week
📈 Applicant Insights
Company Context:
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2004
Company Description: OLIVER Agency designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands. They create work that delivers business growth, fame, and purpose for over 300 clients in 48 countries.
Company Specialties: Brand strategy and planning, real-time marketing, creative execution, digital strategy, social media, CRM, loyalty, data, analytics, in-housing, marketing ecosystems, and AI.
Role Analysis:
Career Level: Mid-career
Reporting Structure: Reports directly to the Head of Brand Management or a similar role
Work Arrangement: On-site, full-time
Growth Opportunities: Potential to grow into a senior brand management role or move into other areas of the business, such as client services or strategy
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms
Office Location: 151 Rosebery Avenue, London, London EC2 1R 4AB, GB (global headquarters)
Geographic Context: Toronto, ON, Canada - Diverse, multicultural city with a vibrant arts and culture scene, and a thriving tech industry
Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours to accommodate team meetings with global colleagues
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the HR team
3. In-depth behavioral and situational interviews with the hiring manager and/or team members
4. Final interview with the Head of Brand Management or a similar role
Key Assessment Areas:
- Problem-solving skills and ability to think critically about brand strategy and project management
- Communication and interpersonal skills, both written and verbal
- Ability to work effectively in a global, matrixed organization
- Cultural fit and alignment with OLIVER's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase specific examples of brand management projects you've led or contributed to
- Demonstrate your understanding of OLIVER's unique business model and how you can contribute to their success
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team's priorities
ASSUMPTION: The ATS system may prioritize candidates with relevant industry experience, specific skills, and a strong track record of managing brand marketing projects.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, JIRA)
- Brand management software (e.g., Brandfolder, Frontify, Bynder)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
ASSUMPTION: Proficiency in relevant software and tools is essential for this role, and candidates should be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Ambitious: Strive to succeed and push boundaries
- Imaginative: Think creatively and challenge the status quo
- Inspirational: Do groundbreaking work and motivate others to do the same
- Always learning: Listen actively and seek new knowledge
- Results-focused: Exceed expectations and deliver exceptional outcomes
- Actively pro-inclusive and anti-racist: Foster an inclusive work environment and promote diversity, equity, and inclusion
Work Style:
- Collaborative: Work closely with teams and stakeholders to achieve common goals
- Agile: Adapt quickly to changing priorities and market conditions
- Innovative: Embrace new ideas and approaches to problem-solving
- Data-driven: Use data and analytics to inform decision-making and measure performance
- Customer-focused: Prioritize client needs and deliver exceptional customer experiences
Self-Assessment Questions:
1. How do you align with OLIVER's value of being ambitious, and what specific examples can you provide from your past experiences?
2. How do you approach building and maintaining scalable processes, and can you share an example from a previous role?
3. How do you ensure clear and effective communication with stakeholders, and can you describe a situation where you had to manage complex feedback?
4. How do you foster a collaborative and supportive work environment, and can you provide an example of a time when you successfully brought together diverse teams or perspectives?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with OLIVER's values and work style, and provide specific examples of their skills and experiences in action.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with global teams across different time zones
- Balancing the need for consistency in brand standards with the need for flexibility in local market execution
- Ensuring alignment and buy-in from stakeholders with varying priorities and perspectives
- Keeping up with industry trends and technological advancements in brand management and marketing
📈 Similar Roles Comparison
- Brand Manager vs. Marketing Manager: Brand Manager focuses more on brand strategy, guidelines, and consistency, while Marketing Manager oversees marketing campaigns, market research, and market analysis.
- Brand Manager vs. Product Manager: Brand Manager focuses on brand strategy and positioning, while Product Manager is responsible for product development, launch, and lifecycle management.
- Brand Manager vs. Creative Director: Brand Manager focuses on brand strategy and consistency, while Creative Director oversees the creative direction and output of design and content teams.
ASSUMPTION: Each role has its unique focus and responsibilities, and candidates should consider their career goals and interests when comparing these roles.
📝 Sample Projects
1. Developing and implementing a global brand guidelines document for a multinational corporation
2. Managing a rebranding project for a regional retail chain, including market research, logo design, and collateral updates
3. Leading a brand awareness campaign for a new product launch, including advertising, social media, and event planning
ASSUMPTION: Sample projects should demonstrate the candidate's ability to manage brand marketing projects from start to finish, working with cross-functional teams, and delivering results that meet or exceed stakeholder expectations.
❓ Key Questions to Ask During Interview
1. What are the biggest challenges facing the brand team currently, and how can this role help address them?
2. How does the company support the professional development and growth of its brand management team members?
3. Can you describe the team's approach to global brand management, and how does this role fit into that strategy?
4. How does the company measure the success of its brand management efforts, and what key performance indicators (KPIs) are most important for this role?
5. What are the most important qualities and skills for someone to succeed in this role, and how does the company support its employees in developing those skills?
ASSUMPTION: Interview questions should be tailored to the specific role and company, and candidates should prepare thoughtful questions that demonstrate their interest in the position and the organization.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.oliveragency.com/jobs/6928896).
2. Customize your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for phone or video screening with the HR team, focusing on your communication skills and cultural fit.
4. Research OLIVER's unique business model and be ready to discuss how you can contribute to their success in the interview.
5. Follow up with the hiring manager after your interview, expressing your interest in the role and reiterating your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
Disclaimer: This job description is not an official document and is intended for informational purposes only. The information provided is based on the job listing and may not reflect the official job description provided by the employer.
