📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: CANAL+
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: On-site
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing communication strategies for content
- Executing 360 advertising campaigns
- Coordinating promotional material production
- Managing campaign budget
- Collaborating with various departments and external partners
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a team.
📋 Key Responsibilities
✅ Develop and execute communication strategies for content
✅ Plan and execute 360 advertising campaigns for films, series, and programs
✅ Coordinate the production of promotional materials
✅ Manage campaign budget and analyze campaign results
✅ Collaborate with various departments and external partners to create effective campaigns
✅ Contribute to the development of the brand and its positioning in the market
ASSUMPION: The Brand Manager will be expected to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 6 years of experience in leading 360 marketing campaigns in the entertainment sector, with a focus on television or streaming
Required Skills:
- Proven track record in developing and executing successful marketing campaigns
- Excellent project management skills
- Strong creative problem-solving abilities
- Excellent communication and interpersonal skills
- Fluency in English (C1 level)
- Knowledge of the Polish television and streaming industry
Preferred Skills:
- Experience with media planning and buying
- Knowledge of Adobe Creative Suite
- Experience with CRM systems
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio will be given priority.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between 15,000 PLN and 25,000 PLN per month, based on industry standards for a Brand Manager with 6-10 years of experience in the entertainment sector in Warsaw.
Benefits:
- Medical care
- Multisport card
- Lunch card
- Employee cafeteria
- Access to CANAL+ offer
Working Hours: Full-time (40 hours per week), with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: CANAL+ is a global media and entertainment company with over 9,000 employees worldwide and 26.9 million subscribers. In Poland, CANAL+ has a significant market share in the pay-TV industry.
Founded: CANAL+ was founded in 1984 as a French subscription-TV channel and has since expanded globally.
Company Description:
- CANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution, and aggregation
- The group has a strong presence in Europe, Africa, and Asia, with leading positions in pay-TV in 20 countries
- CANAL+ is home to STUDIOCANAL, a leading film and television studio, and Dailymotion, one of the world’s largest short-form video streaming platforms
Company Specialties:
- Global audiovisual group and content creator
- Producer, distributor, publisher, and aggregator
Company Website: https://www.canalplusgroup.com/en
ASSUMPTION: CANAL+ offers a dynamic and international work environment, with opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and qualifications
Reporting Structure: The Brand Manager will report directly to the Head of Marketing or a similar role within the organization
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Progression to a senior marketing role or management position within the company
- Expansion of responsibilities to include additional markets or content areas
- Potential relocation to other CANAL+ offices worldwide
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology
Office Location(s): Warsaw, with potential travel to other CANAL+ offices in Poland and internationally
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- The city is known for its rich history, vibrant culture, and diverse entertainment options
- Warsaw is home to a thriving media and entertainment industry, with numerous production studios, broadcasters, and streaming platforms
Work Schedule: Standard office hours, with flexibility for project needs and potential overtime
ASSUMPTION: The Brand Manager will be expected to work independently and manage multiple projects simultaneously, with a focus on meeting deadlines and delivering high-quality results.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of the Polish television and streaming industry
- Candidates' ability to develop and execute successful marketing campaigns
- Candidates' project management skills and ability to work effectively in a team
- Candidates' creativity and problem-solving abilities
- Candidates' communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case studies demonstrating your marketing campaign successes
- Research CANAL+ and the Polish media landscape to show your understanding of the company and industry
- Practice common interview questions and be prepared to discuss your experience and qualifications in detail
ATS Keywords: Marketing Campaigns, Brand Management, Project Management, Team Collaboration, English Proficiency, Polish Media Industry
ASSUMPTION: CANAL+ uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can increase your visibility to recruiters.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite (optional)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Excellence and quality
- Responsibility and accountability
- Diversity and inclusion
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on team collaboration and cross-functional projects
- Opportunities for professional growth and development
- Flexible work arrangements to support work-life balance
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strong understanding of the Polish television and streaming industry?
- Are you fluent in English and comfortable communicating with international teams?
ASSUMPTION: Successful candidates will be able to demonstrate a strong cultural fit with CANAL+ and its values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in the media landscape and consumer behavior
- Collaborating effectively with various departments and external partners
ASSUMPTION: The Brand Manager will need to be proactive, organized, and able to work effectively under pressure.
📈 Similar Roles Comparison
- Brand Manager (CANAL+) vs. Marketing Manager (competitor): Responsibilities may overlap, but the Brand Manager role focuses more on content communication and brand positioning
- Industry-specific context: The Polish media landscape is competitive, with a strong presence of international players and local broadcasters
- Career path comparison: Both roles offer opportunities for growth and development, but the Brand Manager role may provide a more direct path to senior marketing or management positions
ASSUMPTION: Candidates should research similar roles in the industry to better understand the market and competition.
📝 Sample Projects
- Developing and executing a marketing campaign for a new CANAL+ original series launch
- Collaborating with external partners to create co-branded content and promotional materials
- Managing the rebranding of a CANAL+ channel or service
ASSUMPTION: Successful candidates will be able to provide examples of relevant marketing campaign experience and demonstrate their ability to manage projects from start to finish.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for CANAL+ in Poland?
- What are the biggest challenges facing the Brand Manager in this role?
- How does CANAL+ support the professional growth and development of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CANAL+ careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case studies demonstrating your marketing campaign successes
- Research CANAL+ and the Polish media landscape to show your understanding of the company and industry
- Practice common interview questions and be prepared to discuss your experience and qualifications in detail
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
