📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Perfetti Van Melle
🔹 Location: Palaió Fáliro, Attikí, Greece
🔹 Job Type: On-site
🔹 Category: Brand Management, FMCG
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brands' strategy to drive sustainable & profitable growth
- Conducting regular market data analysis to identify opportunities & issues related to brands' performance
- Collaborating across functions to develop and execute successful commercial plans
- Generating business development initiatives based on consumer, shopper, and market understanding
- Supporting trade marketing and sales teams in creating customer presentations and meeting customer requirements
- Planning and executing marketing activities to achieve brands' goals within available budget
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develops and executes brands' strategy to drive sustainable & profitable growth
✅ Conducts regular market data analysis to identify opportunities & issues related to brands' performance
✅ Manages Profit & Loss and budget control
✅ Works across functions to develop and execute successful commercial plans
✅ Generates and proposes business development initiatives based on consumer, shopper, and market understanding
✅ Supports the Trade Marketing team in implementing in-store activation plans and optimizing product assortment and promotional strategy
✅ Supports the Sales team in creating customer presentations and meeting customer requirements
✅ Plans and executes marketing activities to achieve brands' goals within available budget
✅ Regularly communicates with Group Marketing on respective brands
✅ Aligns with creative and media agencies to develop and implement media plans
✅ Leads the new product development (NPD) workflow in accordance with PVM process
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree in business administration, marketing, or a related field. MBA is preferred.
Experience: Minimum 5 years of experience in Brand Management, preferably in FMCG
Required Skills:
- Strong P&L understanding
- Experience with developing and executing advertising activities, digital campaigns & NPD projects
- Fluency in English
- MS office (Excel, Powerpoint) proficiency
- Excellent presentation skills
- Strong interpersonal and teamwork skills
Preferred Skills:
- Experience with market data analysis tools
- Knowledge of the confectionery industry
ASSUMPTION: Candidates should have a strong foundation in brand management, with a proven track record in driving brand growth and a solid understanding of P&L management.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI-estimated, based on industry standards for Brand Manager roles in Greece with 5-10 years of experience)
Benefits:
- Private health insurance
- Competitive salary package, based on qualifications and experience
- Dynamic and fast-paced work environment with excellent growth opportunities
- Modern, high-quality working conditions
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is estimated based on market data for similar roles in Greece. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services, specifically Confectionery
Company Size: 10,001+ employees, offering a large, diverse work environment with extensive growth opportunities
Founded: 2001, as a result of the merger between Perfetti Spa and Van Melle N.V. in 2001
Company Description:
- Perfetti Van Melle is a privately owned company producing and distributing candies and chewing gums in more than 150 countries worldwide
- Employing over 17,000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach
- The company is present in the Asia Pacific Region, Europe, Middle East, Africa, and the Americas
Company Specialties:
- Gums and Chewies and Confectionary Industry
Company Website: http://www.perfettivanmelle.com
ASSUMPTION: Perfetti Van Melle offers a dynamic and international work environment with extensive growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and progression within the company
Reporting Structure: The Brand Manager will report directly to the Marketing Director and work closely with cross-functional teams, including Group Marketing, sales, trade marketing, and supply chain
Work Arrangement: On-site, with potential for hybrid or remote work arrangements depending on the company's policies and the candidate's needs
Growth Opportunities:
- Progression within the marketing department or other departments within the company
- International assignments or expatriate opportunities
- Leadership and management roles
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in brand management within a global organization.
🌍 Location & Work Environment
Office Type: Modern, high-quality working conditions with a dynamic and fast-paced work environment
Office Location(s): Palaió Fáliro, Attikí, Greece
Geographic Context:
- Palaió Fáliro is a coastal suburb of Athens, Greece, with a population of approximately 50,000 people
- The area offers a mix of urban and coastal living, with easy access to the city center and beaches
- Greece has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Brand management experience and achievements
- P&L understanding and financial acumen
- Analytical and problem-solving skills
- Presentation and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and achievements, as well as your P&L understanding and financial acumen
- Prepare examples of successful brand campaigns or projects you've worked on, focusing on the strategies you developed and the results you achieved
- Be ready to discuss your approach to market data analysis and how you've used it to inform brand strategies in the past
ATS Keywords: Brand Management, FMCG, P&L, Marketing Strategy, Commercial Planning, Business Development, Trade Marketing, Sales Support, Marketing Activities, Media Planning, New Product Development, Advertising Activities, Digital Campaigns, Presentation Skills, Interpersonal Skills, Teamwork Skills
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current recruitment practices.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Powerpoint)
- Market data analysis tools (e.g., Nielsen, Kantar, Euromonitor)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Creative and media agency collaboration tools (e.g., Adobe Creative Suite, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's needs.
👔 Cultural Fit Considerations
Company Values:
- Passion for products
- Innovation and exploration
- Global reach and local relevance
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and strategic
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and consumer preferences?
- Can you provide an example of a time when you had to adapt your brand strategy based on market data analysis?
- How do you approach working with cross-functional teams to achieve shared goals?
ASSUMPTION: Candidates should be passionate about the company's products, comfortable working in a dynamic and fast-paced environment, and able to collaborate effectively with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple brands and priorities simultaneously
- Adapting to a fast-paced and ever-changing work environment
- Working with cross-functional teams and managing stakeholder expectations
- Dealing with the complexities of the global confectionery market
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Brand Manager roles in other FMCG companies may have similar responsibilities but differ in the specific brands and products managed
- Brand Manager roles in other industries may have different product lifecycles, target audiences, and market dynamics
- Career progression in brand management may involve moving into senior roles, such as Senior Brand Manager, Brand Director, or Marketing Director
ASSUMPTION: Candidates should research similar roles in the industry and consider their long-term career goals when applying for this position.
📝 Sample Projects
- Developing a new marketing strategy for an existing brand to drive growth and increase market share
- Launching a new product line or flavor extension based on consumer research and market analysis
- Optimizing promotional strategy and in-store activation plans to improve sales performance
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Brand Manager may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand management and how it differs from other FMCG companies?
- How does the company support the professional development and growth of its Brand Managers?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its brands, and how does that inform decision-making?
- What is the company's approach to working with cross-functional teams, and how does that impact the Brand Manager's role?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and achievements, as well as your P&L understanding and financial acumen
- Prepare examples of successful brand campaigns or projects you've worked on, focusing on the strategies you developed and the results you achieved
- Be ready to discuss your approach to market data analysis and how you've used it to inform brand strategies in the past
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
