Brand Manager

📌 Core Information 🔹 Job Title: Brand Manager 🔹 Company: Singapore University of Social Sciences 🔹 Location: Singapore 🔹 Job Type: Full-Time 🔹 Category: Higher Education 🔹 Date Posted: July 1, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Hybrid 🚀 Job Overview Key aspects of this role include: - Developing and executing omnichannel brand and communications strategies - Leading brand campaigns and driving brand strategy across Singapore and regional markets - Collaborating with internal and external stakeholders to deliver impactful, insight-driven campaigns - Tracking and reporting brand performance and KPIs - Managing brand architecture and governance, ensuring adherence to brand guidelines - Providing branding support for key university events and facilities branding - Overseeing brand budget planning and tracking, and ensuring adherence to procurement policy and SOP - Supervising maintenance of brand assets and corporate gift inventory ASSUMPTION: This role requires a proactive, creative storyteller who thrives in a fast-paced, evolving environment. The ideal candidate will have experience in brand development, creative production, and agency collaboration. Strong judgement, attention to detail, and the ability to bring strategic thinking to creative work will be valued. 📋 Key Responsibilities ✅ Brand Campaign Development & Execution - Work with Head (Marketing) to lead brand campaigns and drive the brand strategy across Singapore and regional markets in alignment with university goals - Partner with internal and external stakeholders to conceptualise and deliver impactful, insight-driven campaigns across paid and owned channels ✅ Brand Performance & Reporting - Work with Head (Marketing) to roll out framework to track brand performance - Track and report KPIs for brand campaigns and outreach performance - Conduct periodic brand perception surveys to measure effectiveness of brand outreach in regional contexts ✅ Brand Management & Governance - Manage the brand architecture and alignment across all touchpoints including facilities branding for the campus - Maintain and update the brand guide and brand & marketing playbook, and ensure adherence to brand guidelines across departments ✅ Internal & External Brand Engagement - Lead brand training for internal teams and student ambassadors to build a unified brand image for SUSS - Collaborate with Communications and Marketing sub-teams on integrated communications strategies to ensure consistent brand voice - Provide branding support for key university events and facilities branding ✅ Operations - Oversee brand budget planning and tracking, and ensure adherence to procurement policy and SOP - Supervise maintenance of library of assets, templates and profiles aggregated across internal units as well as corporate gift inventory - Support university-wide events such as Convocation and exams as required ASSUMPTION: The role requires strong project management skills, the ability to manage multiple priorities, schedules, and deliverables, and the ability to work effectively with multiple stakeholders. 🎯 Required Qualifications Education: - Bachelor’s Degree or above in Marketing, Communications, Business, Social Science, or related fields Experience: - Minimum 5 years of experience in integrated brand or marketing roles - Prior experience in regional branding or international marketing is preferred - Proven ability to manage end-to-end campaigns and multiple stakeholders independently Required Skills & Competencies: - Strong conceptual and strategic thinking skills and ability to manage multiple projects, priorities, schedules, and deliverables - Self-starter and strong collaborator with good interpersonal skills - Understanding of brand principles, martech, and best practices, keeping up with the latest branding and marketing trends, and applying insights to campaign work - Excellent writing, editing, and verbal communication skills - Proficient in analytics, AI, and office collaborative tools (e.g., Google Analytics, ChatGPT, Microsoft365) Preferred Skills: - Experience in regional branding or international marketing - Familiarity with the higher education sector 💰 Compensation & Benefits Salary Range: SGD 8,000 - 12,000 per month (based on experience and industry standards) Benefits: - Competitive Pay Package - Hybrid Work Arrangement (Subject to Job Role) - Medical Benefits - Flex Benefits - Family Care Leaves - Volunteer Service Leaves - Wellness & Recreation Activities - Lifelong Learning Opportunities - Career Development Opportunities through Internal Job Postings and Transfers Working Hours: 40 hours per week 📌 Applicant Insights 🔍 Company Context Industry: Higher Education Company Size: 51-200 employees Founded: 2005 (as SUSS, previously IAL) Company Description: The Singapore University of Social Sciences (SUSS) is a comprehensive university offering a wide range of undergraduate and postgraduate programmes in the social sciences, humanities, and education. SUSS is known for its focus on lifelong learning and its commitment to providing equal opportunities for all students. Company Specialties: - Continuing Education and Training - Continuing Professional Development - Training and Adult Education - Learning Innovation - Research - Adult Education - Human Capital Management - Training Management Company Website: www.suss.edu.sg ASSUMPTION: SUSS is a dynamic and growing university with a strong focus on innovation and lifelong learning. The ideal candidate will be comfortable working in a fast-paced, evolving environment and be passionate about contributing to the university's mission. 📊 Role Analysis Career Level: Mid-level to senior Reporting Structure: Reports directly to the Head of Marketing Work Arrangement: Hybrid (2-3 days on campus, rest remote) Growth Opportunities: - Potential to grow within the Marketing team or explore other opportunities within SUSS - Opportunities to work on regional and international projects, expanding skills and experience ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the university. 🌍 Location & Work Environment Office Type: Hybrid (onsite and remote work) Office Location(s): - 11 Eunos Road 8, #07-04, Lifelong Learning Institute, Singapore, 408601, SG - 11 Eunos Road 8, #05-03 / #06-03, Lifelong Learning Institute, Singapore, 408601, SG Geographic Context: - Singapore is a multicultural city-state known for its education system and opportunities for professional growth - The Lifelong Learning Institute is conveniently located in the eastern part of Singapore, with easy access to public transportation Work Schedule: - Flexible hours with core working hours from 9:00 AM to 6:00 PM - Occasional evening and weekend work may be required for events and campaigns ASSUMPTION: The hybrid work arrangement offers a good balance between on-campus collaboration and remote work flexibility. The ideal candidate will be comfortable working in a dynamic, multicultural environment and be able to manage their time effectively. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with the Head of Marketing or other senior stakeholders 5. Reference checks and background verification Key Assessment Areas: - Strategic thinking and problem-solving skills - Communication and interpersonal skills - Cultural fit and alignment with SUSS' mission and values - Experience in brand management and marketing campaigns Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions that focus on your problem-solving skills, communication style, and cultural fit - Research SUSS and the higher education sector to demonstrate your understanding and enthusiasm for the role ATS Keywords: - Brand Management - Campaign Development - Strategic Thinking - Communication - Collaboration - Analytics - Creative Production - Project Management - Interpersonal Skills - Brand Governance - Performance Tracking - Stakeholder Engagement - Writing - Editing - Marketing Trends - Martech ASSUMPTION: The interview process will focus on assessing your strategic thinking, communication skills, and cultural fit. Be prepared to discuss your experience with brand management, campaign development, and your understanding of the higher education sector. 🛠️ Tools & Technologies - Google Analytics - ChatGPT - Microsoft365 - Adobe Creative Suite (optional) - Project management tools (e.g., Asana, Trello) - CRM and marketing automation tools (e.g., HubSpot, Marketo) ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be comfortable learning and adapting to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Lifelong Learning - Inclusivity - Innovation - Collaboration - Integrity Work Style: - Fast-paced and dynamic - Collaborative and inclusive - Focused on continuous improvement and innovation - Committed to delivering high-quality work and exceeding expectations Self-Assessment Questions: 1. How do you stay updated with the latest branding and marketing trends, and how do you apply this knowledge to your work? 2. Can you provide an example of a time when you had to manage multiple projects, priorities, schedules, and deliverables? How did you ensure you met all deadlines and maintained the quality of your work? 3. How do you approach working with multiple stakeholders, and how do you ensure you meet their expectations while maintaining a consistent brand voice? ASSUMPTION: SUSS values candidates who are proactive, creative, and committed to lifelong learning. The ideal candidate will be able to thrive in a fast-paced, evolving environment and be passionate about contributing to the university's mission. ⚠️ Potential Challenges - Managing multiple projects and priorities, with tight deadlines and high expectations - Working with diverse stakeholders, including internal teams, external agencies, and regional partners - Keeping up with the latest branding and marketing trends, and applying insights to campaign work - Balancing on-campus collaboration and remote work in a hybrid work arrangement ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to overcome these challenges. 📈 Similar Roles Comparison - Brand Manager (Education Industry) vs. Brand Manager (Corporate Industry) - Education industry roles may require more stakeholder engagement and collaboration with academic and administrative teams - Corporate industry roles may offer more opportunities to work with external agencies and partners - Brand Manager (Regional Role) vs. Brand Manager (Global Role) - Regional roles may require more focus on local market trends and cultural nuances - Global roles may offer more opportunities to work with international teams and partners ASSUMPTION: The ideal candidate will be able to adapt their skills and experience to the specific requirements of this role and the higher education sector. 📝 Sample Projects 1. Developing and executing a regional brand awareness campaign to increase SUSS' visibility in key markets 2. Conducting a brand perception survey and using the insights to inform brand strategy and messaging 3. Managing the rebranding of SUSS' campus facilities to align with the university's evolving brand identity ASSUMPTION: These sample projects illustrate the range of responsibilities and the strategic thinking required for this role. The ideal candidate will be able to provide specific examples of their experience with similar projects. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 3-6 months? 2. How does this role fit into the overall marketing strategy for SUSS? 3. What are the most significant challenges facing the brand team currently, and how can this role contribute to addressing them? 4. How does SUSS support the professional development and growth of its employees? 5. What are the key performance indicators (KPIs) for this role, and how will success be measured? ASSUMPTION: These questions will help you better understand the role's expectations, the team's dynamics, and the university's commitment to employee growth and development. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://careers.suss.edu.sg/job/Brand-Manager/1217942301/ 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare for behavioral interview questions that focus on your problem-solving skills, communication style, and cultural fit 4. Research SUSS and the higher education sector to demonstrate your understanding and enthusiasm for the role 5. Follow up with the hiring manager one week after your interview to express your continued interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.