📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Kimberly-Clark
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative marketing strategies on TikTok to boost brand awareness and engagement.
- Overseeing local CRM programs to achieve acquisition targets for Huggies® Club and managing the annual CRM budget.
- Partnering with the marketing team to align digital activities with overall brand strategy and supporting new product launches with integrated digital activations.
ASSUMPTION: This role requires a strong understanding of TikTok's platform and proven experience developing content or campaigns for it. It also demands excellent analytical skills and a data-driven mindset to measure and report on the effectiveness of marketing initiatives.
📋 Key Responsibilities
✅ Develop and execute innovative marketing strategies on TikTok to boost brand awareness and engagement.
✅ Create engaging content that resonates with the target audience, leveraging TikTok trends and features.
✅ Collaborate with influencers and content creators to amplify brand messaging.
✅ Monitor and analyze campaign performance, providing insights and recommendations for optimization.
✅ Stay updated on TikTok's latest features, trends, and best practices to ensure strategies remain cutting-edge.
✅ Oversee and develop local CRM programs to achieve acquisition targets for Huggies® Club.
✅ Initiate and execute CRM programs to drive retention objectives within Huggies® Club.
✅ Manage the annual CRM budget for Huggies®.
✅ Utilize data analytics to understand customer behavior and preferences, tailoring CRM campaigns accordingly.
✅ Measure and report on the effectiveness of CRM initiatives, making data-driven adjustments as needed.
✅ Partner with the marketing team to align digital activities with overall brand strategy.
✅ Support new product launches and campaigns with integrated digital activations.
ASSUMPTION: The role may require occasional travel to attend marketing events, conferences, or meetings with stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 5 years of experience in brand marketing, social content strategy, and CRM.
Required Skills:
- Proven experience developing content or campaigns for TikTok.
- Excellent analytical skills and a data-driven mindset.
- Creative thinker with the ability to develop innovative marketing strategies.
- Strong communication and collaboration skills, with the ability to work across markets and functions.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Skills:
- Fluency in Malay and English.
- Experience working with CRM platforms and marketing automation tools.
ASSUMPTION: Proficiency in Microsoft Office Suite and Google Analytics is expected for this role.
💰 Compensation & Benefits
Salary Range: RM 150,000 - RM 200,000 per annum (Estimated based on industry standards for a Brand Manager with 5-10 years of experience in Malaysia)
Benefits:
- Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM) and occasional flexibility for project demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager with 5-10 years of experience in Malaysia. Actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Kimberly-Clark operates in the manufacturing industry, focusing on producing and marketing consumer products, including Huggies®, Kleenex®, Kotex®, and Depend®.
Company Size: Kimberly-Clark is a large corporation with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and exposure to diverse projects.
Founded: Kimberly-Clark was founded in 1872 and has since grown into a global leader in its industry, with a strong commitment to sustainability and innovation.
Company Description:
- Kimberly-Clark is dedicated to creating Better Care for a Better World through its iconic brands and commitment to sustainability.
- The company fosters a performance-driven culture fueled by authentic caring, offering opportunities for career development and growth.
- Kimberly-Clark is an equal opportunity employer, committed to diversity, inclusion, and creating a safe and respectful work environment.
Company Specialties:
- Consumer products
- Brand management
- Marketing and advertising
- Sustainability and corporate social responsibility
Company Website: Kimberly-Clark
ASSUMPTION: Kimberly-Clark's commitment to sustainability is evident in its products, packaging, and operations, making it an attractive employer for environmentally conscious candidates.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Brand Manager reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product management, and creative agencies.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work arrangements. The specific work arrangement may be discussed during the interview process.
Growth Opportunities:
- Progression to a Senior Brand Manager or Marketing Manager role within the company.
- Expansion into new markets or product categories, providing exposure to diverse business challenges and learning opportunities.
- Potential rotational assignments or secondments to other departments or regions to broaden skillsets and industry knowledge.
ASSUMPTION: Kimberly-Clark's large size and global presence offer numerous opportunities for career growth and development for motivated and high-performing employees.
🌍 Location & Work Environment
Office Type: The Petaling Jaya office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): The primary office is located in Petaling Jaya, with additional offices in other major cities worldwide.
Geographic Context:
- Petaling Jaya is a bustling city in the Klang Valley region of Malaysia, offering a mix of urban and suburban living options.
- The city is well-connected by public transportation, with easy access to shopping, dining, and entertainment amenities.
- Petaling Jaya's strategic location allows for convenient commuting to other major cities in the region, such as Kuala Lumpur and Shah Alam.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands and occasional overtime.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration, innovation, and results-driven performance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Kimberly-Clark careers website.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and technical interviews with the hiring manager and other stakeholders.
- Final round interviews, which may include case studies or presentations.
- Background check and offer extension for successful candidates.
Key Assessment Areas:
- TikTok marketing strategy and content creation.
- CRM program management and data analysis.
- Brand management and alignment with overall marketing strategy.
- Communication and collaboration skills, particularly with cross-functional teams.
- Problem-solving and adaptability in a fast-paced environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, particularly in TikTok marketing and CRM program management.
- Prepare examples of successful TikTok campaigns or CRM initiatives you've led or contributed to in the past.
- Research Kimberly-Clark's brand portfolio and marketing strategies to demonstrate your understanding of the company and its products.
- Prepare thoughtful questions to ask the interviewer about the role, team dynamics, or company culture to showcase your interest and engagement.
ATS Keywords: TikTok, CRM, brand management, marketing strategy, data analysis, consumer products, marketing automation, cross-functional teams
ASSUMPTION: Kimberly-Clark's application process may vary depending on the role and location, so it's essential to review the job posting and company careers website for the most accurate and up-to-date information.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, Hootsuite)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Focus on the Consumer
- Win Together
- Invent and Simplify
- Lead with Courage
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and resilient in a fast-paced environment
- Creative and innovative in problem-solving
- Data-driven and analytical in decision-making
Self-Assessment Questions:
- How do you align your personal values with Kimberly-Clark's company values?
- How do you approach working with cross-functional teams, and what steps do you take to ensure effective collaboration?
- How do you stay up-to-date with the latest trends and best practices in TikTok marketing and CRM program management?
ASSUMPTION: Kimberly-Clark's company culture emphasizes a performance-driven mindset, collaboration, and a strong commitment to its consumers and products.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment may require exceptional time management and prioritization skills.
- Keeping up with the latest TikTok trends and features may necessitate continuous learning and adaptation.
- Working with cross-functional teams may present communication and collaboration challenges that require strong interpersonal skills to overcome.
- Occasional travel may be required to attend marketing events, conferences, or meetings with stakeholders, which may disrupt personal schedules or routines.
ASSUMPTION: These challenges can be mitigated with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of TikTok's platform and proven experience developing content or campaigns for it.
- While CRM program management is a common responsibility in marketing roles, this position requires a deep understanding of customer behavior and preferences, as well as data-driven decision-making to optimize CRM campaigns.
- Career progression in this role may follow a path from Brand Manager to Senior Brand Manager or Marketing Manager, with potential opportunities for expansion into new markets or product categories.
ASSUMPTION: This role offers a unique blend of brand management, social content strategy, and CRM program management, making it an attractive opportunity for marketing professionals with diverse skillsets.
📝 Sample Projects
- Developing and executing a TikTok marketing campaign for a new product launch, including content creation, influencer collaboration, and performance analysis.
- Overseeing a CRM program to drive acquisition targets for Huggies® Club, including segmentation, personalization, and automation strategies.
- Managing a cross-functional team to support a new product launch, including integrated digital activations and alignment with overall brand strategy.
ASSUMPTION: These sample projects demonstrate the diverse responsibilities and skill requirements of the Brand Manager role at Kimberly-Clark.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments?
- What are the most significant challenges facing the brand in the local market, and how does this role contribute to addressing them?
- How does Kimberly-Clark support the professional development and growth of its employees, particularly in marketing roles?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
- How does Kimberly-Clark foster a culture of innovation and continuous improvement in its marketing strategies?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and engagement with the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Kimberly-Clark careers website.
- Tailor your resume and cover letter to highlight relevant experience and skills, particularly in TikTok marketing and CRM program management.
- Prepare examples of successful TikTok campaigns or CRM initiatives you've led or contributed to in the past.
- Research Kimberly-Clark's brand portfolio and marketing strategies to demonstrate your understanding of the company and its products.
- Prepare thoughtful questions to ask the interviewer about the role, team dynamics, or company culture to showcase your interest and engagement.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
