π Core Information
πΉ Job Title: Brand Manager
πΉ Company: Prijsvrij Vakanties
πΉ Location: βs-Hertogenbosch, Noord-Brabant, Netherlands
πΉ Job Type: Full-time
πΉ Category: Travel Arrangements
πΉ Date Posted: May 15, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing creative campaigns to strengthen the brand
- Managing collaborations with influencers, partners, and media agencies
- Analyzing campaign results and optimizing for better performance
- Working closely with internal teams and external partners to deliver impactful projects
ASSUMPTION: This role requires a strong creative and commercial mindset, with the ability to balance strategic thinking and hands-on execution.
π Key Responsibilities
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Developing and implementing creative campaigns to strengthen the brand
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Managing collaborations with influencers, partners, and media agencies
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Analyzing campaign results and optimizing for better performance
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Working closely with internal teams and external partners to deliver impactful projects
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Ensuring brand consistency and adherence to brand guidelines
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Coordinating and executing events and activations
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Preparing and presenting campaign reports to stakeholders
ASSUMPTION: The role may involve occasional weekend work or evening events, depending on campaign requirements.
π― Required Qualifications
Education: Completed education in marketing or communication
Experience: 3-5 years of experience in branding and marketing (B2C)
Required Skills:
- Proven track record in branding and marketing
- Strong creative and commercial mindset
- Excellent communication and interpersonal skills
- Ability to work independently and collaboratively
- Fluency in Dutch (English proficiency is a plus)
Preferred Skills:
- Experience in the travel industry
- Knowledge of the local market and consumer behavior
- Familiarity with media planning and buying
ASSUMPTION: Candidates with relevant internship experience may also be considered.
π° Compensation & Benefits
Salary Range: β¬35,000 - β¬45,000 per year (based on experience and qualifications)
Benefits:
- 25 vacation days
- Travel discounts
- Travel expense reimbursement
- Pension plan
- 8% vacation pay
- Office sports, fresh fruit, and collective health insurance discount
Working Hours: Full-time (40 hours per week), with flexibility for occasional weekend work or evening events
ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in the Netherlands. Final compensation will be determined based on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Travel Arrangements. Prijsvrij Vakanties is a leading online travel agency in the Netherlands, specializing in providing the best deals for various types of vacations.
Company Size: Medium (201-500 employees). This size allows for a dynamic and innovative work environment, with opportunities for growth and development.
Founded: 2010. Prijsvrij Vakanties was founded by Marc van Deursen and has since grown to become a major player in the Dutch travel market.
Company Description:
- Prijsvrij Vakanties offers a wide range of vacation options, including sun vacations, city trips, winter sports, long-haul trips, adults-only vacations, family-friendly vacations, and flight vacations.
- The company is known for its user-friendly website and excellent customer service, with a customer satisfaction score of 8.6 on Trustpilot.
- Prijsvrij Vakanties has over 200,000 Facebook fans and was named the Best Website of the Year in the Travel category in 2021.
Company Specialties:
- Sun vacations
- City trips
- Winter sports
- Long-haul trips
- Adults-only vacations
- Family-friendly vacations
- Flight vacations
Company Website: prijsvrij.nl
ASSUMPTION: Prijsvrij Vakanties' focus on innovation and customer satisfaction creates a dynamic and engaging work environment for employees.
π Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with various internal teams, such as marketing, design, and sales, as well as external partners.
Work Arrangement: On-site, with occasional flexibility for remote work when needed.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to include additional brands or product lines
- Opportunities to gain experience in different aspects of marketing and branding
ASSUMPTION: The Brand Manager role is a critical position within the marketing department, offering significant opportunities for growth and impact on the company's success.
π Location & Work Environment
Office Type: Modern and well-equipped office located in the heart of βs-Hertogenbosch, with easy access to public transportation and ample parking.
Office Location(s): Koningsweg 101, βs-Hertogenbosch, Noord-Brabant, Netherlands
Geographic Context:
- βs-Hertogenbosch is a vibrant city in the south of the Netherlands, known for its rich history, cultural attractions, and lively nightlife.
- The city is well-connected by public transportation, with easy access to major cities such as Amsterdam, Rotterdam, and Utrecht.
- The surrounding area offers a variety of recreational activities, including hiking, cycling, and water sports.
Work Schedule: Full-time (40 hours per week), with occasional flexibility for weekend work or evening events.
ASSUMPTION: The office environment at Prijsvrij Vakanties is dynamic, collaborative, and focused on driving results through innovative marketing campaigns.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director and a member of the marketing team
- Case study presentation or assignment (if applicable)
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've worked on, focusing on your creative approach and the results achieved
- Research Prijsvrij Vakanties and the travel industry to demonstrate your understanding of the market and the company's unique value proposition
ATS Keywords: Brand management, marketing, creative campaigns, influencer partnerships, media planning, event activation, brand visibility, strategic thinking, collaboration, innovation
ASSUMPTION: The application process at Prijsvrij Vakanties is designed to assess candidates' creativity, strategic thinking, and cultural fit, with a focus on finding the best match for the company's dynamic and innovative work environment.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, LinkedIn)
- Project management tools (Asana, Trello, or similar)
- Marketing automation and analytics tools (Google Analytics, Hootsuite, or similar)
ASSUMPTION: The Brand Manager will be expected to have proficiency in using common marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
π Cultural Fit Considerations
Company Values:
- Customer-centricity: putting customers first in all decisions and actions
- Innovation: continuously seeking new and better ways to serve customers and grow the business
- Collaboration: working together to achieve common goals and drive results
- Integrity: acting with honesty and transparency in all interactions
- Fun: creating a positive and enjoyable work environment
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on open communication and cross-functional collaboration
- Flexible and adaptable, with a willingness to take on new challenges and learn from failures
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on driving results and continuous improvement?
- Do you thrive in a collaborative and team-oriented work environment, with a strong emphasis on open communication and cross-functional collaboration?
- Are you willing to take on new challenges and learn from failures, with a growth mindset focused on continuous learning and development?
ASSUMPTION: Candidates who are a strong cultural fit for Prijsvrij Vakanties will demonstrate a passion for innovation, a customer-centric mindset, and a collaborative work style that aligns with the company's values and work environment.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Working with a diverse range of stakeholders, including internal teams, external partners, and influencers, requiring excellent communication and interpersonal skills
- Adapting to a fast-paced and dynamic work environment, with a focus on continuous innovation and improvement
- Occasional weekend work or evening events, depending on campaign requirements
ASSUMPTION: The Brand Manager role at Prijsvrij Vakanties offers a dynamic and challenging work environment, with opportunities for growth and development in a fast-paced and innovative industry.
π Similar Roles Comparison
- Compared to other marketing roles in the travel industry, this position places a stronger emphasis on creative campaign development and brand management
- Prijsvrij Vakanties' focus on innovation and customer satisfaction sets it apart from other travel agencies, offering unique opportunities for growth and development
- This role offers a clear career path for advancement within the marketing department and the company as a whole, with opportunities to take on additional responsibilities and expand one's skill set
ASSUMPTION: The Brand Manager role at Prijsvrij Vakanties offers a unique combination of creative and strategic challenges, with a focus on driving results and continuous innovation in a dynamic and collaborative work environment.
π Sample Projects
- Developing and executing a creative campaign to launch a new product line or destination
- Managing a high-profile influencer partnership to increase brand awareness and drive sales
- Analyzing campaign performance data to optimize future marketing efforts and maximize ROI
ASSUMPTION: The Brand Manager role at Prijsvrij Vakanties offers a diverse range of projects and challenges, with a focus on driving results and continuous innovation in a dynamic and collaborative work environment.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Prijsvrij Vakanties?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Prijsvrij Vakanties support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to success in the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: prijsvrijvakanties.recruitee.com/o/brand-manager
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've worked on, focusing on your creative approach and the results achieved
- Research Prijsvrij Vakanties and the travel industry to demonstrate your understanding of the market and the company's unique value proposition
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and inquire about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.