BRAND MANAGER

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Abbott Laboratories

🔹 Location: Lima, Lima, Peru

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for assigned brands
• Analyzing competitive environments and consumer insights
• Creating and managing communication materials for various audiences
• Collaborating with cross-functional teams to achieve financial objectives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.

📋 Key Responsibilities

✅ Create, plan, execute, and monitor marketing strategies for assigned brands, considering both upstream and downstream perspectives

✅ Analyze competitive environments and consumer journeys to inform marketing strategies

✅ Develop and manage communication materials for various audiences, ensuring alignment with brand positioning

✅ Collaborate with cross-functional teams, including medical professionals and trade teams, to achieve financial objectives

✅ Manage the P&L of assigned brands, ensuring division margin targets are met

✅ Participate in pre-demand processes to ensure adequate product supply

ASSUMPTION: Successful candidates will have experience in brand management, market analysis, and consumer insights, as well as strong project management and financial management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Engineering, Administration, Economics, or related fields, ideally with a specialization in Marketing

Experience: Minimum of 4 years of experience in marketing and communications, with a focus on OTC or prescription products

Required Skills:

• Project management
• Financial management
• Strategic thinking
• Goal orientation
• Marketing and communication skills
• Brand management
• Market analysis
• Consumer insights
• Sales strategy
• Innovation
• Team collaboration
• Medical education
• P&L management
• Digital marketing
• Business intelligence

Preferred Skills:

• Experience in the healthcare industry
• Advanced Microsoft Office skills
• Intermediate digital marketing skills
• Advanced English language proficiency

ASSUMPTION: Candidates with experience in the healthcare industry and advanced language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between 15,000 - 25,000 PEN (Peruvian Nuevo Sol) per month, depending on experience and qualifications. This estimate is based on industry standards for brand manager roles in Lima, Peru.

Benefits:

• Professional development opportunities
• Recognition as a great place to work
• Diversity initiatives

Working Hours: Full-time position with standard office hours, Monday through Friday

ASSUMPTION: Salary ranges are estimated based on market research and may vary depending on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories is a global healthcare leader that helps people live more fully at all stages of life. Their portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Company Size: Abbott Laboratories has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Abbott Laboratories was founded in 1888 and has since grown into a global healthcare leader.

Company Description:

• Abbott Laboratories is committed to improving people's lives through their innovative healthcare solutions
• The company offers a wide range of products and services, including diagnostics, medical devices, nutritional products, and branded generic pharmaceuticals
• Abbott Laboratories is dedicated to diversity, inclusion, and providing equal opportunities for all employees

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott Laboratories is a well-established and respected company in the healthcare industry, with a strong focus on innovation and improving people's lives.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing and communications, particularly in the healthcare industry.

Reporting Structure: The Brand Manager will report directly to the Marketing Director for the assigned brand.

Work Arrangement: This is an on-site position, with standard office hours Monday through Friday.

Growth Opportunities:

• Advancement to senior brand manager or marketing director roles
• Expansion into other business units or geographic regions
• Development of leadership and management skills

ASSUMPTION: Successful candidates in this role may have opportunities to grow within the organization, depending on their performance and the company's needs.

🌍 Location & Work Environment

Office Type: Abbott Laboratories has a modern and collaborative office environment in Lima, Peru.

Office Location(s): Abbott Laboratories' Lima office is located in the district of San Isidro.

Geographic Context:

• Lima is the capital and largest city of Peru, with a population of over 10 million people
• The city is known for its vibrant culture, historic sites, and coastal location
• Lima offers a mix of urban and outdoor activities, with easy access to beaches, mountains, and cultural attractions

Work Schedule: Standard office hours, Monday through Friday, with occasional overtime or weekend work as needed

ASSUMPTION: Candidates should be comfortable working in an urban office environment and be willing to adapt to the local work culture and schedule.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing and communication skills
• Brand management experience
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing and brand management experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful brand management campaigns or projects

ATS Keywords: Brand management, marketing strategy, consumer insights, market analysis, P&L management, communication materials, cross-functional teams

ASSUMPTION: Candidates should tailor their application materials to highlight their relevant skills and experiences, and be prepared to discuss their approach to brand management and marketing strategies in the interview.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Business intelligence tools (e.g., Tableau, Power BI)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)

ASSUMPTION: Candidates should have experience with relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Quality
• Performance

Work Style:

• Data-driven decision making
• Cross-functional teamwork
• Results-oriented approach
• Adaptability and flexibility

Self-Assessment Questions:

• Do you have experience developing and implementing marketing strategies for healthcare products?
• Are you comfortable working in a collaborative, cross-functional team environment?
• Do you have strong analytical and problem-solving skills, with a data-driven approach to decision making?

ASSUMPTION: Successful candidates will align with Abbott Laboratories' company values and work style, demonstrating a strong fit with the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with cross-functional teams and stakeholders
• Navigating a large, global organization

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work collaboratively, and adapt to a dynamic work environment to succeed in this role.

📈 Similar Roles Comparison

• Brand Manager (Healthcare) vs. Brand Manager (Consumer Goods)
• Healthcare Brand Manager focuses on medical education and professional relationships, while Consumer Goods Brand Manager focuses on consumer behavior and retail strategies
• Brand Manager (Global) vs. Brand Manager (Local)
• Global Brand Manager develops and implements global brand strategies, while Local Brand Manager executes and adapts these strategies for local markets
• Brand Manager (Upstream) vs. Brand Manager (Downstream)
• Upstream Brand Manager focuses on medical professionals and healthcare providers, while Downstream Brand Manager focuses on consumers and patients

ASSUMPTION: Candidates should understand the unique aspects of brand management in the healthcare industry and be prepared to discuss their relevant experiences and skills in the interview.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new healthcare product
• Conducting market research and consumer insights analysis to inform brand positioning and messaging
• Managing a team of marketing professionals to execute a large-scale event or conference

ASSUMPTION: Candidates should be prepared to discuss their relevant brand management experiences and projects in the interview, highlighting their skills and achievements.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the assigned brand?
• What are the most significant challenges facing the brand in the local market?
• How does Abbott Laboratories support the professional development and growth of its brand managers?
• What is the typical career path for a successful brand manager within the organization?

ASSUMPTION: Candidates should ask thoughtful and informed questions to demonstrate their interest in the role and understanding of the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume to highlight your relevant marketing and brand management experience
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare examples of successful brand management campaigns or projects to discuss in the interview
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.