📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Howden
🔹 Location: London
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Fostering relationships with key stakeholders and internal communities
- Maintaining and developing the brand platform
- Creating engaging internal communications
- Managing content translation workflows
- Assisting in the production of global brand assets and templates
- Ensuring high accessibility standards for all materials
- Sharing the power of brand with colleagues across a global business
ASSUMPTION: This role requires a strong understanding of brand management, exceptional communication skills, and the ability to work collaboratively with various teams and stakeholders.
📋 Key Responsibilities
✅ Foster relationships with key stakeholders and internal communities
✅ Maintain and develop the brand platform and associated DAM system
✅ Create engaging email and social media communications for internal audiences
✅ Review and update brand content to reflect growing company credentials
✅ Manage content translation workflows, liaising with local marketing teams to ensure nuance and technical accuracy
✅ Feed back observations on brand application to inform the education programme
✅ Assist in the production of global brand assets and templates
✅ Ensure all materials are produced to high accessibility standards
✅ Share the belief in the power of brand with colleagues across a global business
ASSUMPTION: This role involves a high level of multitasking, requiring the ability to manage multiple projects simultaneously while maintaining attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in brand management, ideally within a global or fast-paced environment
Required Skills:
- Strong understanding of brand strategy, tone of voice, and visual identity
- Excellent written and verbal communication skills
- Experience managing digital assets and content platforms (e.g., DAM systems)
- Proactive, organized mindset with the ability to manage multiple projects simultaneously
- Collaborative approach and confidence to build relationships across departments and seniority levels
- Appreciation for design and accessibility standards
- Genuine enthusiasm for brand and its role in shaping culture and business success
Preferred Skills:
- Experience working in the insurance industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a global or fast-paced environment and a strong portfolio demonstrating their brand management skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Brand Manager with 5-10 years of experience in London)
Benefits:
- Competitive pension scheme
- Private medical insurance
- Life assurance
- Income protection
- 25 days' annual leave (plus bank holidays)
- Flexible working arrangements
- Employee assistance programme
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance. Howden is a collective of talented and passionate insurance professionals united by a shared passion and no-limits mindset.
Company Size: Medium (201-500 employees). This size allows for a more intimate work environment while still offering ample opportunities for growth and collaboration.
Founded: Howden was founded in 1994 and has since grown into a global insurance broker with a strong presence in the UK and Ireland.
Company Description:
- Howden is a group of talented and passionate people all around the world, united by a shared passion and no-limits mindset.
- The company has pushed the boundaries of insurance and is united by a culture that supports each other in the small everyday moments and the bigger challenges.
- Howden offers services across insurance and reinsurance, underwriting, risk consultancy, and employee benefits.
Company Specialties:
- Life & pensions
- Mortgages
- Commercial insurance
- Personal insurance
- Financial services
- Employee benefits
Company Website: www.howden.ie
ASSUMPTION: Howden's culture is built on supporting each other and fostering a no-limits mindset, which can lead to a high-performing and collaborative work environment.
📊 Role Analysis
Career Level: Mid-level. This role offers an exciting opportunity for an experienced brand manager to share, explain, and embed the Howden brand with a large and rapidly growing business.
Reporting Structure: This role reports directly to the Director of Brand Strategy and works closely with an expert team of designers and content specialists.
Work Arrangement: On-site, based in the Central London office. However, flexible working arrangements may be considered.
Growth Opportunities:
- Potential to grow into a senior brand management role as the company continues to expand.
- Opportunities to work on global projects and collaborate with international teams.
- Chance to develop skills in brand strategy, content creation, and project management.
ASSUMPTION: This role offers significant growth potential for the right candidate, as Howden continues to expand its global presence and strengthen its brand.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Central London.
Office Location(s): 133 Houndsditch, London EC3A 7BX, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving insurance industry.
- The office is located in the heart of the City of London, close to public transportation and various amenities.
- The area offers a mix of historic and modern architecture, with numerous parks, restaurants, and cultural attractions nearby.
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break). However, flexible working arrangements may be considered.
ASSUMPTION: The central London location and vibrant work environment can contribute to a positive work-life balance and provide ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Brand Strategy
Key Assessment Areas:
- Brand management experience and skills
- Communication and presentation skills
- Cultural fit and alignment with Howden's values
- Problem-solving and project management abilities
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare examples of your brand management work and be ready to discuss your approach to brand strategy, tone of voice, and visual identity.
- Research Howden's brand and be prepared to discuss how you would maintain and develop it within the company.
ATS Keywords: Brand Management, Brand Strategy, Tone of Voice, Visual Identity, Digital Asset Management, Project Management, Collaboration, Design Appreciation, Accessibility Standards, Brand Enthusiasm
ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand management skills, cultural fit, and ability to work collaboratively with various teams and stakeholders.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Content Management Systems (CMS)
- Digital Asset Management (DAM) systems (e.g., Brandfolder, Bynder)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in industry-standard design, content management, and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Brave: We push boundaries and try new things.
- Supportive: We support each other in the small everyday moments and the bigger challenges.
- Determined: We are determined to make a positive difference at work and beyond.
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success.
- Adaptable: We embrace change and are open to new ideas and approaches.
- Results-driven: We focus on delivering high-quality work that meets our clients' needs and exceeds their expectations.
Self-Assessment Questions:
- Do you have a proven track record of successful brand management in a global or fast-paced environment?
- Are you an excellent communicator with strong written and verbal skills?
- Do you have a proactive, organized mindset with the ability to manage multiple projects simultaneously?
- Are you a collaborative team player with the confidence to build relationships across departments and seniority levels?
- Do you have an appreciation for design and accessibility standards?
- Are you genuinely enthusiastic about brand and its role in shaping culture and business success?
ASSUMPTION: Candidates who align with Howden's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects simultaneously while maintaining attention to detail.
- Balancing the need for global brand consistency with the nuances of local markets.
- Adapting to a fast-paced and ever-evolving work environment.
- Working with stakeholders across various departments and time zones.
ASSUMPTION: These challenges can be overcome by a proactive, organized, and collaborative brand manager with strong communication and project management skills.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses on internal brand communications and stakeholder engagement rather than external marketing campaigns.
- This role offers the opportunity to work in the insurance industry, which can provide unique challenges and rewards compared to other sectors.
- Career progression in this role could lead to a senior brand management position or a move into a related field, such as marketing or communications.
ASSUMPTION: Candidates should consider their interest in internal brand communications and the insurance industry when comparing this role to other brand management positions.
📝 Sample Projects
- Developing and implementing a global brand education programme to ensure consistent brand application across the company.
- Managing the translation and localization of brand content for multiple languages and regions.
- Creating engaging internal communications campaigns to celebrate company milestones and achievements.
ASSUMPTION: These sample projects demonstrate the breadth and depth of the brand manager's responsibilities and the opportunity to make a significant impact on the company's brand and culture.
❓ Key Questions to Ask During Interview
- Can you describe the brand education programme and how it has evolved over time?
- How does the brand management team collaborate with other departments, such as marketing and communications?
- What is the company's approach to supporting employee growth and development?
- How does the brand management team measure the success of its initiatives and programmes?
- What is the work-life balance like for employees in this role, and how does the company support work-life balance?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare examples of your brand management work and be ready to discuss your approach to brand strategy, tone of voice, and visual identity.
- Research Howden's brand and be prepared to discuss how you would maintain and develop it within the company.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
