Brand Manager - APAC

📌 Core Information

🔹 Job Title: Brand Manager - APAC

🔹 Company: Crunchyroll, LLC

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Entertainment

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Serving as the main contact and representative for the Brand Management team in the APAC region
• Partnering with global brand management to support regional marketing teams
• Managing licensor-related projects and supporting marketing campaigns
• Building and maintaining relationships with key content partners in the APAC region

ASSUMPTION: This role requires a strong understanding of both Japanese and Asian cultures, as well as the ability to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Educate and consult regional marketing teams on best practices and project manage important licensor-related projects

✅ Partner with global brand management to support regional marketing teams in coordinating marketing campaigns

✅ Support approval matters between internal Asian teams and licensors

✅ Serve as a local liaison and support on-the-ground coordinations and communications between APAC local licensors offices and the global brand management team

✅ Know assigned anime brands thoroughly to ensure marketing collaborations that resonate with the brand

✅ Maintain healthy relationships with important content partners of Crunchyroll specific to the APAC Region

ASSUMPTION: This role may require working non-standard hours to accommodate time zones and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or related field

Experience: 4+ years of marketing experience, 3+ years of partner relationship management and cross-company experience

Required Skills:

• Fluency in English, both written and verbal
• Deep interest in anime
• Ability to keep track of multiple projects and progress
• Understanding of Japanese and Asian cultures
• Strong teamwork and collaboration skills

Preferred Skills:

• Fluency in Japanese or other Asian languages
• Experience working with licensors in the anime industry
• Knowledge of project management tools and methodologies

ASSUMPTION: Candidates with experience in the anime industry or relevant cultural knowledge may be preferred.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated, based on industry standards for mid-senior level marketing roles in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Crunchyroll services and merchandise
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours/week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment, specifically anime and manga streaming

Company Size: Medium (501-1,000 employees)

Founded: 2006 (as a joint venture between US-based Sony Pictures Entertainment and Japan’s Aniplex)

Company Description:

• Crunchyroll is a global anime and manga streaming service
• Offers a vast library of licensed anime and manga, with new episodes available immediately after Japanese broadcast
• Provides a platform for anime fans to connect, engage, and belong to a community

Company Specialties:

• Anime and manga streaming
• Event organization and management
• Theatrical premieres and distribution
• Consumer products and collectibles
• Manga publishing

Company Website: Crunchyroll

ASSUMPTION: Crunchyroll's focus on anime and manga content makes it an attractive option for enthusiasts in the APAC region.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports to the Senior Brand Manager

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Potential advancement to Senior Brand Manager or similar roles
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on high-profile projects and events

ASSUMPTION: This role offers significant growth potential for the right candidate, given Crunchyroll's expanding presence in the APAC region.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work)

Office Location(s): Mumbai, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra
• Known for its vibrant culture, diverse population, and thriving entertainment industry
• Offers a mix of urban and suburban living options

Work Schedule: Full-time (40 hours/week), with flexibility for hybrid work arrangement

ASSUMPTION: Mumbai's diverse cultural landscape and thriving entertainment industry make it an ideal location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the brand management team
• Final interview with the senior brand manager

Key Assessment Areas:

• Cultural understanding and sensitivity
• Project management skills
• Communication and collaboration skills
• Anime knowledge and enthusiasm

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the anime industry and Crunchyroll's mission
• Prepare examples of your project management and stakeholder communication skills

ATS Keywords: Brand Management, APAC, Marketing, Partner Relationship Management, Project Management, Anime, Licensor, Cross-Cultural Communication

ASSUMPTION: Crunchyroll's hiring process is designed to assess candidates' cultural understanding, communication skills, and industry knowledge.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, JIRA)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
• Anime and manga streaming platforms (e.g., Crunchyroll, Funimation, Hulu)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's assigned projects and teams.

👔 Cultural Fit Considerations

Company Values:

• Courage
• Curiosity
• Kaizen (continuous improvement)
• Service

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-driven and proactive

Self-Assessment Questions:

• How do you approach working with partners from different cultural backgrounds?
• Can you provide an example of a time when you had to manage multiple projects and stakeholders effectively?
• How do you stay organized and prioritize your work when faced with competing demands?

ASSUMPTION: Crunchyroll values candidates who are curious, adaptable, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Navigating cultural differences and language barriers
• Balancing the needs of licensors, regional marketing teams, and Crunchyroll's global brand management team
• Keeping up with the fast-paced and ever-evolving anime industry

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural sensitivity, and a deep understanding of the anime industry.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position requires a strong understanding of the anime industry and its unique cultural nuances
• This role offers the opportunity to work with licensors directly, providing valuable insights into the industry's inner workings
• Career progression in this role may lead to senior brand management positions or similar roles within Crunchyroll or other entertainment companies

ASSUMPTION: This role is unique in its focus on the anime industry and offers valuable experience for candidates interested in brand management within the entertainment sector.

📝 Sample Projects

• Managing a regional marketing campaign for a newly licensed anime series
• Coordinating an anime event or theatrical premiere in the APAC region
• Developing and implementing a content strategy for a key anime brand

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Brand Manager - APAC may be involved in.

❓ Key Questions to Ask During Interview

• How does Crunchyroll support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Crunchyroll measure the success of its brand management efforts?
• What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Crunchyroll?
• How does Crunchyroll approach working with licensors and other external partners?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for your interview by researching Crunchyroll's mission, values, and recent projects
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.