📌 Core Information
🔹 Job Title: Brand Manager, Assortment - Nordics
🔹 Company: The LEGO Group
🔹 Location: Billund, Denmark
🔹 Job Type: Fixed-Term Contract
🔹 Category: Marketing & Branding
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in office, 2 days from home)
🚀 Job Overview
Key aspects of this role include:
- Leading assortment strategy implementation and optimization
- Collaborating with key partners in the Nordic Business Unit
- Analyzing sales data and turning insights into actions
- Ensuring proper product distribution and pricing architecture
- Supporting promotional activities and campaign execution
ASSUMPTION: This role requires strong analytical skills and business acumen, with a focus on driving commercial performance through data-driven decision making.
📋 Key Responsibilities
✅ Lead the implementation and optimization of the overall assortment strategy
✅ Collaborate with key partners in the Nordic Business Unit to drive the Assortment Management agenda
✅ Analyze and evaluate internal sales and distribution data, turning insights into actions and execution of campaigns
✅ Ensure the right product distribution, pricing architecture, and theme mix in key channels
✅ Support the listing and planograms recommendation process per channel based on audience strategy and key insights
✅ Develop monthly/quarterly reports and present insightful summaries to both internal and external partners
✅ Ensure a high level of support by providing the right assortment mix for campaign or promotional activities
ASSUMPTION: This role requires a strong focus on data analysis, collaboration, and communication to drive commercial success.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2-5 years in a category/insight-based role within the consumer goods sector or in-country retailer
Required Skills:
- Significant exposure to Assortment Management, Planograms, and Space/Range Management
- Data-driven mindset with excellent analytical skills
- Strong collaboration and communication skills
- Proactive and motivated to seek improvements
- Fluency in English
Preferred Skills:
- Experience working with retailers or in a business-to-consumer environment
- Fluency in additional Nordic languages
ASSUMPTION: Candidates should have a strong background in data analysis and a proven track record of driving commercial success through strategic planning and execution.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Family Care Leave
- Insurances (life and disability)
- Wellness initiatives and Headspace App subscription
- Generous colleague discount
- Global bonus scheme
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days in office, 2 days from home)
ASSUMPTION: The salary range is estimated based on market research and the role's requirements. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Global)
Founded: 1932 (Billund, Denmark)
Company Description:
- Family-owned company behind the world’s most loved LEGO® bricks
- Mission: to inspire and develop the builders of tomorrow through play
- Global presence with regional hubs and manufacturing facilities
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: LEGO Group Careers
ASSUMPTION: The LEGO Group is a global leader in the toy industry, with a strong focus on innovation, creativity, and learning-through-play.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Nordic Brand Marketing Manager
Work Arrangement: Hybrid (3 days in office, 2 days from home)
Growth Opportunities:
- Potential career progression within the Nordic Brand Marketing team
- Opportunities to work on high-impact strategic marketing plans
- Chance to gain experience in a global organization with a strong brand
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office, 2 days from home)
Office Location(s): Billund LEGO Campus, Denmark
Geographic Context:
- Billund is a small city in Denmark, known for being the headquarters of the LEGO Group
- Close to the Billund Airport, with easy access to international flights
- Offers a mix of urban and rural living, with a strong sense of community
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (CET)
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while the Billund location provides a unique opportunity to work in the heart of the LEGO Group.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview with the Nordic Brand Marketing Manager
Key Assessment Areas:
- Data analysis and problem-solving skills
- Collaboration and communication abilities
- Cultural fit and alignment with company values
- Strategic thinking and commercial acumen
Application Tips:
- Highlight relevant experience in assortment management, data analysis, and collaboration
- Tailor your resume and cover letter to emphasize transferable skills and achievements
- Prepare for behavioral and situational interview questions focused on data-driven decision making and stakeholder management
ATS Keywords: Assortment Management, Planograms, Data Analysis, Collaboration, Commercial Performance, Nordic Business Unit, Retail Partnerships, Campaign Execution
ASSUMPTION: The application process is likely to be competitive, with a strong focus on data analysis, collaboration, and commercial acumen.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: The required tools and technologies are standard for the industry and role, with a focus on data analysis and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning-through-Play
- Collaboration
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Proactive and solution-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy turning insights into actions?
- Are you comfortable working collaboratively with various stakeholders to drive commercial success?
- Do you embrace a proactive and solution-oriented work style, with a strong focus on continuous improvement?
ASSUMPTION: The LEGO Group values creativity, collaboration, and a strong work ethic, with a focus on driving commercial success through data-driven decision making.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities
- Working with large datasets and ensuring data accuracy
- Adapting to a hybrid work environment and maintaining productivity
- Balancing the demands of a fixed-term contract role
ASSUMPTION: This role may present challenges related to stakeholder management, data accuracy, and the demands of a fixed-term contract.
📈 Similar Roles Comparison
- Compared to a traditional Brand Manager role, this position has a stronger focus on assortment management and data analysis
- In the context of the toy industry, this role requires a unique blend of analytical and commercial skills
- Career progression may involve moving into a permanent role or taking on additional responsibilities within the Nordic Brand Marketing team
ASSUMPTION: This role offers a unique blend of analytical and commercial responsibilities, with opportunities for career growth and development within the LEGO Group.
📝 Sample Projects
- Analyzing sales data to identify trends and optimize product distribution
- Collaborating with retailers to execute campaigns and improve commercial performance
- Developing and presenting insightful reports to both internal and external partners
ASSUMPTION: These sample projects reflect the data-driven and collaborative nature of the role, with a focus on driving commercial success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Nordic Brand Marketing team?
- How does this role contribute to the overall mission and strategy of the LEGO Group?
- What opportunities are there for professional development and growth within the team?
- How does the hybrid work arrangement support work-life balance and productivity?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These interview questions are designed to gain insights into the team dynamics, company strategy, professional development opportunities, work-life balance, and performance metrics for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for interview questions focused on data analysis, collaboration, and commercial acumen
- Follow up with the hiring team within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
