📌 Core Information
🔹 Job Title: Brand Manager, Autoimmune Type 1 Diabetes TZIELD
🔹 Company: Sanofi
🔹 Location: Toronto, ON (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Pharmaceutical Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 3-5 years
🔹 Remote Status: Hybrid (2-3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies for autoimmune Type 1 Diabetes TZIELD
- Collaborating with cross-functional teams to localize global materials and messaging
- Leading HCP and stakeholder activation efforts to drive brand awareness and engagement
- Analyzing engagement data and translating insights into actionable strategies
ASSUMPTION: This role requires a strategic thinker with strong communication and collaboration skills to succeed.
📋 Key Responsibilities
✅ Execute the Delay Onset brand strategy through the development and rollout of tactical plans aligned with Integrated Brand Planning (IBP)
✅ Localize and execute global (glocal) materials and messaging across all relevant customer segments
✅ Develop unbranded disease awareness initiatives aimed at shaping clinical practice and stakeholder understanding of early detection and prevention in aT1D
✅ Lead HCP and stakeholder activation efforts, including congress presence, speaker programs, advisory boards, and omnichannel touchpoints
✅ Define the specific customer interaction journeys for each segment, including channel mix and ensuring delivery and monitoring of marketing campaigns across all relevant channels
✅ Support the development of compelling scientific narratives that engage HCPs on the urgency of early screening and the clinical value of TZIELD
✅ Partner with Medical Engagement Lead and Population Health Lead to identify opportunities to strengthen the patient pathway, from risk identification to treatment
✅ Collaborate with Field Teams (KAMs, ESMs, MSLs) to ensure coordinated and timely stakeholder engagement
✅ Co-create and review promotional and educational materials in compliance with PAAB, legal, and regulatory standards
✅ Track and report key performance metrics across brand and disease awareness initiatives
✅ Assist in budget planning, project tracking, and agency management
ASSUMPTION: This role requires a proactive and highly organized individual who can manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in science, Business, Marketing, or related field; MBA or relevant graduate degree is an asset
Experience: 3-5 years in pharmaceutical marketing or commercial roles, with experience in specialty, autoimmune, diabetes, or launch brands preferred
Required Skills:
- Strong communicator and collaborator with a cross-functional mindset
- Strategic thinker with the ability to translate insights into impactful tactics
- Agile, proactive, and highly organized
- Passionate about patient-centered innovation and disease area transformation
- Experience with omnichannel planning and content localization
- Strong understanding of the Canadian healthcare landscape and stakeholder environment
- Ability to analyze engagement data and translate into actionable insights
- Proficiency in project management tools and digital marketing platforms
Preferred Skills:
- Familiarity with Canadian regulatory, PAAB, and MLR processes
ASSUMPTION: Candidates with experience in unbranded campaigns or HCP activation will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $108,900.00 - $157,300.00 per year
Benefits:
- Health Care
- Wellness Programs
Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the pharmaceutical industry in Toronto, ON.
📌 Applicant Insights
🔍 Company Context
Industry: Sanofi is a global healthcare company focused on immunology, diabetes, and transplant medicine, with a strong presence in Canada
Company Size: Sanofi has over 10,000 employees worldwide, providing a large and diverse work environment
Founded: Sanofi was founded in 1957 and has since grown into one of the world's leading pharmaceutical companies
Company Description:
- Sanofi is dedicated to supporting patients and improving their lives through innovative medicines, vaccines, and consumer healthcare products
- The company focuses on five therapeutic areas: Diabetes & Cardiovascular, General Medicines, Vaccines, Rare Diseases, and Consumer Healthcare
- Sanofi Canada is committed to improving access to medicines and healthcare services for Canadians
Company Specialties:
- Diabetes care
- Vaccines
- Rare diseases
Company Website: sanofi.us
ASSUMPTION: Sanofi's focus on innovation and patient-centered care creates an environment that values creative problem-solving and collaboration.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and advancement
Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including Medical Affairs, Market Access, and Sales
Work Arrangement: This is a hybrid role, with 2-3 days per week in the office and the remainder of the time working remotely
Growth Opportunities:
- Progression to a Senior Brand Manager or other leadership roles within the marketing department
- Expansion into other therapeutic areas or geographies within Sanofi
- Development of skills and expertise through training and mentorship opportunities
ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the pharmaceutical industry and Sanofi's marketing organization.
🌍 Location & Work Environment
Office Type: Sanofi's Toronto office is a modern, collaborative workspace designed to foster innovation and teamwork
Office Location(s): 15800 Alton Parkway, Irvine, CA 92618, USA (Headquarters); Toronto, ON, Canada (Local office)
Geographic Context:
- Toronto is a multicultural city with a vibrant business ecosystem, offering a diverse range of cultural attractions and recreational activities
- The Greater Toronto Area (GTA) is home to a significant number of pharmaceutical and biotechnology companies, providing ample networking opportunities
- Toronto's climate is characterized by warm, humid summers and cold, snowy winters
Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:00 PM EST. Flexible work arrangements may be available upon request and approval
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Sanofi careers portal
- Phone or video screening with the hiring manager or HR representative
- In-depth behavioral and situational interviews with the marketing team and other stakeholders
- Final interview with the Marketing Director or other senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Industry knowledge and understanding of the Canadian healthcare landscape
- Cultural fit and alignment with Sanofi's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the Canadian healthcare landscape and the autoimmune Type 1 Diabetes market
- Prepare examples of your ability to develop and execute strategic brand plans and activate stakeholders
ATS Keywords: Brand strategy, tactical plans, Integrated Brand Planning, HCP activation, stakeholder engagement, omnichannel marketing, data analysis, project management
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Digital marketing platforms (e.g., Google Analytics, social media management tools)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they enable effective collaboration and project management.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Responsibility
- Transparency
- Innovation
Work Style:
- Collaborative and cross-functional teamwork
- Agile and adaptable to change
- Data-driven decision-making
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How do you demonstrate patient focus in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope?
- How do you ensure that your marketing strategies are informed by data and insights?
ASSUMPTION: Successful candidates will be able to articulate how their personal values and work style align with Sanofi's company values and culture.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Navigating the complex and evolving Canadian healthcare landscape
- Adapting to changes in brand strategy or market dynamics
- Balancing the demands of a hybrid work arrangement
ASSUMPTION: Prospective candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Brand Manager, Autoimmune Type 1 Diabetes TZIELD vs. Senior Brand Manager, Autoimmune Type 1 Diabetes TZIELD: The former role focuses more on tactical execution and cross-functional collaboration, while the latter involves strategic planning and team leadership
- Brand Manager, Autoimmune Type 1 Diabetes TZIELD vs. Medical Science Liaison (MSL), Autoimmune Type 1 Diabetes TZIELD: The Brand Manager role is more focused on marketing strategy and stakeholder engagement, while the MSL role involves scientific communication and medical education
- Brand Manager, Autoimmune Type 1 Diabetes TZIELD vs. Market Access Manager, Autoimmune Type 1 Diabetes TZIELD: The Brand Manager role is centered on brand strategy and marketing, while the Market Access Manager role focuses on pricing, reimbursement, and market access strategies
ASSUMPTION: Understanding the differences between related roles within the pharmaceutical industry can help candidates identify the best fit for their career goals and skillset.
📝 Sample Projects
- Developing and executing a tactical plan to launch a new unbranded disease awareness campaign for early detection and prevention of autoimmune Type 1 Diabetes
- Collaborating with cross-functional teams to localize global materials and messaging for a new indication of TZIELD in the Canadian market
- Analyzing engagement data and translating insights into actionable strategies to optimize HCP activation efforts and improve brand performance
ASSUMPTION: Familiarity with similar projects in the pharmaceutical industry can help candidates demonstrate their ability to succeed in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Sanofi support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Sanofi measure the success of its brand managers, and what are the key performance indicators (KPIs) for this role?
- What is the typical career path for a brand manager within Sanofi, and what opportunities exist for growth and advancement?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your ability to develop and execute strategic brand plans and activate stakeholders
- Follow up with the hiring manager or HR representative two weeks after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
