Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Opella

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Retail Health and Personal Care Products

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• End-to-end responsibility for brand management, including creating the vision, marketing strategy, and innovation pipeline.
• Growing market share, revenue, and profit for the Channel portfolio in India, with a focus on the Dulcoflex brand.
• Collaborating with global and regional brand teams to strategize brand plans and innovation pipelines.
• Designing and executing integrated marketing campaigns across various mediums to engage consumers and healthcare professionals.
• Conducting consumer research to generate insights for creative campaigns, product ideas, or on-ground changes.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to drive brand success in a competitive market.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to gain market share and achieve top-line and bottom-line delivery for priority brands, with a focus on Dulcoflex.

✅ Manage marketing budgets, allocating resources for required products to maximize return on marketing expenditure.

✅ Monitor competition and adjust strategies as needed to maintain a competitive edge.

✅ Collaborate with internal and external stakeholders to ensure timely execution of projects and programs.

✅ Travel to different geographies to monitor market trends and competition.

ASSUMPTION: This role requires a strong understanding of the Indian market, consumer behavior, and competitive landscape to make informed decisions and drive brand growth.

🎯 Required Qualifications

Education: MBA from a reputed institute. Graduate in B.Pharm / BSc. would be a plus.

Experience: Past experience of independently managing campaigns for at least 5+ years with a proven track record of creating scalable and successful marketing strategies. Experience in New Product Development launches.

Required Skills:

• Strong analytical, communication (verbal and presentation), and creative skills.
• Marketing & Brand Management expertise.
• Fluency with Microsoft Office.

Preferred Skills:

• Experience in the OTC or VMS market.
• Fluency in local languages (e.g., Hindi, Marathi).

ASSUMPTION: Candidates with relevant industry experience and a strong academic background will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on experience and market standards)

Benefits:

• Health insurance and retirement plans.
• Employee discounts on Opella products.
• Opportunities for professional development and growth.

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST). Occasional travel may be required.

ASSUMPTION: Salary range is estimated based on market standards for similar roles in the Mumbai area. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Opella operates in the competitive retail health and personal care products industry, focusing on over-the-counter (OTC) and vitamins, minerals, and supplements (VMS) markets.

Company Size: Opella is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Opella was founded in France and has since expanded its presence worldwide, becoming a global leader in the self-care market.

Company Description:

• Opella is the self-care challenger with the purest and third-largest portfolio in the OTC and VMS market globally.
• The company's mission is to bring health in people’s hands by making self-care as simple as it should be, serving half a billion consumers worldwide.
• Opella is the proud maker of many world-renowned brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale, and Mucosolvan.

Company Specialties:

• Over-The-Counter (OTC) and Vitamins, Minerals & Supplements (VMS) products.
• Brand management and marketing.
• Global operations and manufacturing.

Company Website: www.opella.com

ASSUMPTION: Opella's large size and global presence offer candidates the opportunity to work on diverse brands and gain international experience.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on increased responsibility and drive brand success in a competitive market.

Reporting Structure: The Brand Manager will report directly to the Marketing Director and work closely with global and regional brand teams, as well as internal and external stakeholders.

Work Arrangement: This is an on-site position based in Mumbai, with occasional travel required to monitor market trends and competition.

Growth Opportunities:

• Progression to senior marketing roles within Opella's global organization.
• Expanding responsibilities and managing a team of marketing professionals.
• Gaining international experience through collaboration with global brand teams.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within Opella's global organization.

🌍 Location & Work Environment

Office Type: Opella's Mumbai office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Opella's Mumbai office is located in the heart of the city, providing easy access to public transportation and amenities.

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India, with a diverse cultural landscape and a thriving economy.
• The city is known for its vibrant food scene, historic sites, and bustling nightlife.
• Mumbai offers ample opportunities for professional growth and development in the retail health and personal care products industry.

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST) with occasional travel required.

ASSUMPTION: Mumbai's vibrant and dynamic environment provides an ideal setting for a marketing professional to thrive and make a significant impact on Opella's brands.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or video interview with the hiring manager and other stakeholders to discuss the role, responsibilities, and expectations.
• Final decision and offer.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Creativity and innovation in marketing campaigns.
• Analytical skills and data-driven decision-making.
• Communication and presentation skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to drive brand growth and market share.
• Research Opella's brands and competitors to showcase your understanding of the market and your ideas for driving success.

ATS Keywords: Brand Management, Marketing Strategy, New Product Development, Analytical Skills, Communication Skills, Creative Skills, Integrated Marketing Campaigns, Consumer Research, Stakeholder Liaison, Budget Management, Market Share Growth, Revenue Growth, Profit Improvement, Execution Skills, Digital Marketing, ATL & BTL Activities

ASSUMPTION: Opella's hiring process is designed to assess candidates' strategic thinking, creativity, and analytical skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint).
• Marketing automation and analytics tools (e.g., Google Analytics, CRM, marketing automation platforms).
• Project management tools (e.g., Asana, Trello, Microsoft Project).

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• All In Together: We keep each other honest and have each other's backs.
• Courageous: We break boundaries and take thoughtful risks with creativity.
• Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
• Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Work Style:

• Collaborative and inclusive team environment.
• Data-driven and results-oriented approach.
• Agile and adaptable to changing market conditions.

Self-Assessment Questions:

• Do you thrive in a collaborative and inclusive team environment?
• Are you comfortable working with data and using it to drive decision-making?
• Can you adapt to changing market conditions and pivot strategies as needed?

ASSUMPTION: Candidates who align with Opella's company values and work style will be well-suited for this role and thrive in the organization's culture.

⚠️ Potential Challenges

• Competitive market landscape with well-established competitors.
• Managing multiple stakeholders, including global and regional brand teams, internal teams, and external vendors.
• Occasional travel requirements to monitor market trends and competition.
• Balancing short-term priorities with long-term brand strategy and innovation pipeline.

ASSUMPTION: Candidates should be prepared to navigate a competitive market, manage multiple stakeholders, and balance short-term priorities with long-term brand strategy.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on end-to-end brand management, including strategy, innovation, and execution.
• Opella's global presence offers opportunities for international collaboration and exposure to diverse markets.
• This role provides significant growth potential within Opella's global organization.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product in the Indian market.
• Conducting consumer research to identify trends and insights, and using those insights to inform brand strategy and product development.
• Collaborating with global and regional brand teams to strategize brand plans and innovation pipelines for key Opella brands.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Brand Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and stakeholders within Opella?
• What opportunities are there for professional development and growth within Opella's global organization?
• How does Opella support work-life balance for its employees?
• What are the most significant challenges facing the Dulcoflex brand in the Indian market?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Opella Careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to drive brand growth and market share.
• Research Opella's brands and competitors to showcase your understanding of the market and your ideas for driving success.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.