📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Valeo Foods
🔹 Location: Norwich, Norfolk, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Food Production
🔹 Date Posted: May 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies for a category group
- Collaborating cross-functionally to deliver brand plans and initiatives
- Stewarding brand plans and ensuring budget compliance
- Contributing to the annual strategy review and quarterly updates
- Building strong relationships with retailers and other stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Deliver brand plans within a category group, covering both Valeo-owned and retailer-owned brands
✅ Lead initiatives within the brand plans and ensure their successful execution
✅ Prepare monthly reports on initiatives, adhering to board-level standards
✅ Contribute to the development of a 'Valeo Brand Building Framework' and ensure its consistent use
✅ Lead quarterly updates on initiatives and contribute to the annual strategy review
✅ Ensure strong marketing budget compliance and optimization
✅ Collaborate effectively with cross-functional teams and stakeholders
✅ Represent brands externally, particularly with retailers
✅ Oversee and inspire the 'Consumer is Boss' plan, maintaining regular connections with consumers
ASSUMPTION: This role involves a high degree of autonomy and requires strong initiative and self-motivation.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- Proven track record in brand management, with 5-10 years of experience
- Experience working with retailers and other stakeholders
- Experience in a fast-paced, dynamic environment
Required Skills:
- Strong leadership and analytical thinking skills
- Ability to create and embrace change
- Excellent collaboration and presentation skills
- Strong adaptability to operate at all levels of the organization
- Proven ability to work in a fast-paced, dynamic environment
- Strong experience with the full marketing mix
- Experience interacting with board-level stakeholders and collaborating with sales
- Strong track record of creating change that delivers business results
- Experience in NPD, Go-to-market, internal, and external engagement around brand plans
Preferred Skills:
- Experience in the food production industry
- Familiarity with the Valeo Foods brand portfolio
ASSUMPTION: Candidates with experience in the food production industry may have a competitive advantage.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Brand Manager with 5-10 years of experience in the UK)
Benefits:
- Excellent career opportunities
- Matched pension scheme up to 10%
- Death in service
- Cycle to work scheme
- Retailer discount platform
- Staff discount
Working Hours: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food Production
Company Size: 1,001-5,000 employees
Founded: 1990 (as Valeo Foods Group; Valeo Foods UK is a subsidiary)
Company Description:
- Valeo Foods UK is part of the Valeo Foods Group, a leading provider of branded and own-label food products
- The company's portfolio includes iconic brands such as Kettle Crisps, Rowse Honey, and Matthew Walker puddings
- Valeo Foods UK offers an exciting array of products and experiences, with a commitment to quality and diversity
Company Specialties:
- Brand management
- Marketing and sales
- Product development and innovation
Company Website:
Valeo Foods UK
ASSUMPTION: Valeo Foods UK is a dynamic and growing company with a strong focus on innovation and quality.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Opportunities to work on high-profile brands and initiatives
- Potential to progress to a senior brand management role or move into other areas of the business
- Exposure to a wide range of stakeholders and cross-functional teams
ASSUMPTION: This role offers significant opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with on-site parking and amenities
Office Location(s): 38 Barnard Road, Bowthorpe Employment Area, Norwich NR5 9JP, UK
Geographic Context:
- Norwich is a vibrant city in the East of England, with a rich history and a thriving cultural scene
- The city is well-connected by road, rail, and air, with easy access to London and other major cities
- Norwich has a diverse range of housing options and a high quality of life
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM, with flexibility to work additional hours as needed
ASSUMPTION: The work environment at Valeo Foods UK is dynamic, collaborative, and fast-paced, with a strong focus on results and innovation.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening
2. Phone or video screening
3. In-person or video interview with the hiring manager and a panel of stakeholders
4. Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and brand management skills
- Leadership and collaboration abilities
- Analytical and problem-solving skills
- Presentation and communication skills
- Cultural fit and alignment with Valeo Foods UK values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your brand management experience and achievements
- Research the Valeo Foods UK brand portfolio and be prepared to discuss your favorite brands and products
- Practice your presentation and communication skills, as these will be crucial in the interview process
ATS Keywords: Brand management, strategic planning, stakeholder engagement, marketing mix, budget compliance, consumer insights, cross-functional collaboration, NPD, Go-to-market, brand stewardship
ASSUMPTION: The application process at Valeo Foods UK is competitive, and candidates should be prepared to demonstrate their skills and experience in a clear and compelling way.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should be comfortable using a range of tools and technologies to support their work in brand management.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands
- Customer focus
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and respect
Work Style:
- Fast-paced and dynamic
- Results-driven and focused on delivery
- Collaborative and supportive
- Innovative and creative
- Open and transparent
Self-Assessment Questions:
- How do you demonstrate passion for the Valeo Foods UK brand portfolio?
- Can you provide an example of a time when you successfully collaborated with stakeholders to deliver a brand initiative?
- How do you approach continuous learning and professional development in your role?
ASSUMPTION: Candidates who can demonstrate a strong fit with Valeo Foods UK's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple brands and initiatives simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with a wide range of stakeholders, including retailers and internal teams
- Adapting to changes in the market and consumer behavior
ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively under pressure.
📈 Similar Roles Comparison
- Brand Manager (FMCG)
- Brand Manager (Retail)
- Senior Brand Manager
- Marketing Manager
Comparison Points:
- Brand Manager (FMCG) and Brand Manager (Retail) roles focus on managing brands within specific categories, while the Senior Brand Manager role involves overseeing a team of Brand Managers
- The Marketing Manager role is broader in scope, encompassing all aspects of marketing strategy and execution
- This role offers a unique opportunity to work on both Valeo-owned and retailer-owned brands
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the market.
📝 Sample Projects
- Developing and implementing a brand rejuvenation plan for a mature brand in the portfolio
- Launching a new product line or extension under an existing brand
- Conducting consumer research to inform brand positioning and messaging
- Managing a cross-functional team to deliver a high-profile brand activation or event
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and initiatives in their interviews.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand building and how this role fits into that strategy?
- How does the company support the professional development of its brand managers?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its brand initiatives?
- What is the company's approach to innovation and product development?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this
link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your brand management experience and achievements
- Research the Valeo Foods UK brand portfolio and be prepared to discuss your favorite brands and products
- Practice your presentation and communication skills
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
