Brand Manager – Benelux (m/f/d)

📌 Core Information

🔹 Job Title: Brand Manager – Benelux (m/f/d)

🔹 Company: KoRo Handels GmbH

🔹 Location: Berlin, Germany (with frequent travel to the Netherlands or based in the Netherlands)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Driving growth in the Benelux market for KoRo's retail and online presence
• Developing and implementing market strategies that align with business goals
• Leading impactful campaigns and brand activations across various channels
• Building and maintaining strong partnerships with local organizations
• Analyzing market trends and providing data-informed insights to drive growth

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work independently while collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Lead and implement strategies to grow revenue across online and retail channels

✅ Plan and execute local brand activations, including events, pop-ups, offline marketing campaigns, and PR initiatives to drive revenue and awareness

✅ Serve as the go-to representative for the Dutch and Belgian market within the central marketing team, supporting initiatives across advertising, CRM, and social media

✅ Collaborate with key internal teams to shape and execute go-to-market strategies for products in retail and online

✅ Maintain and elevate KoRo's brand identity in the local market, ensuring consistency across all customer touchpoints

✅ Navigate the Dutch retail landscape, working closely with stakeholders to drive sell-in and sell-out performance

✅ Identify, negotiate, and manage high-impact partnerships and collaborations with local organizations to increase revenue and reach in the market

✅ Analyze market trends to identify opportunities and risks, and develop data-informed strategies to stay ahead of the curve

✅ Recommend and lead localised initiatives that respond to changing market needs

✅ Track and report on the performance of all local initiatives using KPIs such as revenue impact, ROI, and profitability

✅ Manage the local brand marketing budget, ensuring efficient use of resources and maximum impact

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of practical experience in country management, business development, or brand growth, ideally gained in a fast-moving, consumer-oriented environment

Required Skills:

• Fluency in Dutch and strong English skills, both written and spoken
• Strong analytical mindset and data-driven decision-making skills
• Proven track record in building lasting partnerships and maintaining valuable business relationships
• Excellent project management and communication skills
• Creative thinking and strategic mindset

Preferred Skills:

• Experience in the food industry, specifically the health and snack industry
• Knowledge of the Dutch retail landscape
• Experience working with CRM and social media platforms

ASSUMPTION: Candidates with experience in the food industry and a strong understanding of the Dutch market will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a mid-level marketing role in Germany)

Benefits:

• Flexible working hours and home office options
• Public transport coverage (BVG ticket)
• Fitness cooperations with Urban Sports Club or FitX
• Modern MacBook
• Well-equipped office kitchen with fresh fruit, snacks, coffee, and tea
• 20% discount in the KoRo online store
• Regular team events and company parties

Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany, considering the required experience and the company's size. Benefits are comprehensive and aimed at promoting work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Groceries

Company Size: 201-500 employees (mid-sized company with a start-up culture)

Founded: 2014 (11 years ago, with a history of steady growth and expansion)

Company Description:

• KoRo is redefining food industry norms by offering a wide range of high-quality and innovative products, from natural foods to clean label snacks and functional foods
• The company is committed to transparency, product innovation, and exploring new food frontiers to offer convenient, enjoyable, and better products to conscious eaters
• KoRo was founded in Germany in 2014 and has since grown to employ over 580 people, with its head office in Berlin

Company Specialties:

• Superfoods
• Better for you
• Clean label snacks
• And food brand

Company Website: www.koro.com

ASSUMPTION: KoRo's focus on innovation, quality, and sustainability sets it apart in the competitive retail groceries industry, offering applicants a unique opportunity to grow with a forward-thinking company.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and increased responsibility

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product, and e-commerce

Work Arrangement: Hybrid (3 days in the office, with the option to work from home for the remaining days)

Growth Opportunities:

• Progression to a senior marketing role or management position within the company
• Expanding responsibilities as KoRo continues to grow and enter new markets
• Opportunities to work on special projects or initiatives that align with personal interests and skills

ASSUMPTION: This role offers a unique opportunity for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Modern and well-equipped office in Berlin Schöneberg, easy to reach by public transport

Office Location(s): Hauptstraße 26, Berlin, 10827, DE

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving start-up scene and a high quality of life
• The Netherlands is a strategic market for KoRo, with a strong focus on growth and expansion
• Applicants based in the Netherlands will have the opportunity to work closely with local teams and stakeholders

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds – the opportunity to collaborate with team members in the office and the flexibility to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or another senior team member

Key Assessment Areas:

• Cultural fit and alignment with KoRo's values
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Benelux market and KoRo's products
• Showcase your ability to drive growth and execute successful campaigns

ATS Keywords: Brand Manager, Benelux, Market Strategy, Revenue Growth, Partnership Development, Campaign Execution, Market Analysis, CRM, Social Media, Retail Marketing, Event Planning, Budget Management

ASSUMPTION: KoRo's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or adapted to based on prior experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Sustainability
• Transparency
• Customer-centricity

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to change
• Creative and strategic

Self-Assessment Questions:

• How do you align with KoRo's values, and how have you demonstrated these values in your previous roles?
• How do you approach building and maintaining strong partnerships with local organizations?
• How do you balance creative thinking with a keen sense for strategy and data-driven decision-making?

ASSUMPTION: KoRo's values-driven culture is central to its success, and applicants who demonstrate a strong fit with these values will be well-positioned for success in the role.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Navigating the Dutch retail landscape and building strong relationships with local stakeholders
• Adapting to a hybrid work arrangement and balancing remote work with in-office collaboration
• Meeting and exceeding revenue growth targets in a competitive market

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on driving growth in the Benelux market and its requirement for fluency in Dutch
• KoRo's fast-paced and innovative environment offers unique opportunities for professional growth and development
• Applicants with experience in the food industry and a strong understanding of the Dutch market will have a competitive advantage

ASSUMPTION: This role offers a unique opportunity to drive growth in a strategic market and contribute to KoRo's continued success.

📝 Sample Projects

• Developing and executing a successful brand activation campaign in the Netherlands, driving revenue and awareness
• Analyzing market trends and providing data-informed insights to inform KoRo's go-to-market strategy in Belgium
• Building and maintaining strong partnerships with local organizations to increase revenue and reach in the Benelux market

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into KoRo's overall growth strategy for the Benelux market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does KoRo support the professional development and growth of its employees?
• What are the key challenges facing the Benelux market, and how can this role address them?
• How does KoRo's hybrid work arrangement support work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate a strategic mindset and a strong interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the KoRo Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching KoRo's products, market, and company culture
• Follow up with the hiring manager or HR department after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.