📌 Core Information
🔹 Job Title: Brand Manager - BuzzBallz International – Drive Global Growth
🔹 Company: Sazerac Company
🔹 Location: Dallas, Texas, United States or Louisville, Kentucky, United States
🔹 Job Type: Hybrid
🔹 Category: Beverage Manufacturing
🔹 Date Posted: April 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global brand strategy for BuzzBallz
- Collaborating with global teams to drive brand growth and market expansion
- Managing international marketing initiatives and activations
- Analyzing market trends and consumer insights to inform strategy
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects and collaborate with international teams.
📋 Key Responsibilities
✅ Develop and execute global brand strategy for BuzzBallz to meet volume and financial targets
✅ Collaborate with global sales and marketing teams, agencies, and trade partners to bring brand-building strategies to life
✅ Prioritize key markets and growth opportunities to maximize brand success
✅ Lead strategic brand planning and execution meetings to ensure smooth project delivery
✅ Drive innovation and new business development (NBD) by identifying and launching high-value global opportunities for brand expansion
✅ Manage advertising, promotions, and media partners to maximize brand impact and ensure consistent global branding
✅ Invest in continuous learning and development to enhance marketing expertise and keep projects on track
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and project management skills.
🎯 Required Qualifications
Education: Bachelor’s Degree (Marketing preferred)
Experience: 5+ years of business experience, including 3+ years of brand management experience, 3 years of global market experience, and 3 years of project management or implementation experience
Required Skills:
- Global marketing experience with a proven track record of driving brand growth
- Strong analytical skills to leverage insights and optimize strategy
- Ability to manage multiple projects and collaborate with international teams
- Passion for innovation, strategic planning, and execution in a global setting
Preferred Skills:
- MBA
- Experience in the Alcoholic Beverage Industry or CPG
- 3+ years of National Accounts / Key Account experience (on & off-premise)
- 1+ year of Alcoholic Beverage Industry compliance experience
- 1+ year experience with the three-tier distribution system
- 3+ years of Pricing experience
- 3+ years of Supply Chain experience
- 3+ years of New Business Development experience
Physical & Communication Skills:
- Strong communication skills
ASSUMPTION: The ideal candidate will have a strong background in global brand management, with a focus on driving brand growth and market expansion.
💰 Compensation & Benefits
Salary Range: USD $126,740 - $190,111 per year
Benefits:
- Competitive Pay
- Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance
- Family Coverage: Options to cover family members, including domestic partners
- 401(k) Plan: Immediate access to a matching 401(k) plan
- Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave
- Mental Health and Wellness: Access to mental health care and wellness incentive programs
- Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members
- Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program
- Training and Development: Opportunities for professional growth and development
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1850
Company Description:
- Founded in 1850, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world
- Since the 2000s, Sazerac has averaged double digit growth every year
- Sazerac produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye
- Sazerac also owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s, Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka
Company Specialties:
- Premium Spirits
- Brand Management
- Marketing
- Consumer Goods
- Bourbon
- Whiskey
- Vodka
- Gin
- Tequila
- Rum
- Brandy
- Cognac
- Cocktails
- Cordials
- Liqueurs
- \"Shooters\"
- and Spirits Industry
Company Website: https://www.sazerac.com/
ASSUMPTION: Sazerac Company offers a unique blend of history, culture, brands, relationships, innovation, technology, and people, making it a desirable place to work in the industry.
📊 Role Analysis
Career Level: Mid-level to senior-level management
Reporting Structure: This role reports directly to the Global Brand Director or a similar senior-level position within the organization
Work Arrangement: Hybrid - On-site with remote flexibility, with preferred locations in Dallas, Texas, or Louisville, Kentucky
Growth Opportunities:
- Potential career progression into senior brand management roles or other leadership positions within the organization
- Opportunities to work on high-impact projects and drive global brand growth
- Chance to gain experience in a fast-paced, dynamic industry and work with a diverse range of brands
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the global success of Sazerac's brands.
🌍 Location & Work Environment
Office Type: Corporate office environment with a hybrid work arrangement
Office Location(s): Dallas, Texas, or Louisville, Kentucky
Geographic Context:
- Dallas, Texas: A major metropolitan area with a diverse population, offering a mix of urban and suburban living options
- Louisville, Kentucky: A mid-sized city with a rich history and a vibrant cultural scene, offering a lower cost of living compared to larger metropolitan areas
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid office environment and be able to commute to the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and situational interviews
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Global marketing experience and strategic thinking
- Analytical skills and data-driven decision-making
- Project management and stakeholder communication skills
- Cultural fit and alignment with Sazerac's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the global spirits industry and Sazerac's brand portfolio
- Prepare examples of your past successes in global brand management and market expansion
- Be ready to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Global Marketing, Brand Management, Strategic Planning, Market Expansion, International Brand Strategy, Project Management, Stakeholder Communication, Alcoholic Beverage Industry, CPG, Consumer Goods, Beverage Manufacturing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's global marketing experience, strategic thinking, and cultural fit with Sazerac.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: The ideal candidate will have experience working with a variety of tools and technologies relevant to global brand management and marketing.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Responsibility
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Sazerac's core values, particularly in the context of this role?
- How do you approach working in a hybrid office environment, and how do you balance remote and on-site work?
- How do you ensure effective communication and collaboration with international teams and stakeholders?
ASSUMPTION: The ideal candidate will demonstrate a strong cultural fit with Sazerac's values and be able to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working with international teams across different time zones
- Adapting to a dynamic and fast-paced industry
- Balancing short-term priorities with long-term strategic planning
- Navigating a large, complex organization with diverse brands and products
ASSUMPTION: The ideal candidate will be able to effectively manage multiple priorities, work collaboratively with diverse teams, and adapt to change in a fast-paced environment.
📈 Similar Roles Comparison
- This role focuses more on global brand strategy and market expansion compared to regional or local brand management positions
- Unlike other brand management roles, this position requires a strong understanding of international markets and consumer trends
- Career progression in this role may lead to senior brand management or leadership positions within the organization
ASSUMPTION: This role offers unique opportunities for global brand management experience and career growth within the organization.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new product launch
- Conducting market research and analysis to inform brand strategy and positioning
- Managing a cross-functional team to execute a large-scale event or promotion
- Collaborating with international teams to optimize pricing and distribution strategies
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide concrete examples of their past successes.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the organization's long-term global brand strategy?
- What are the biggest challenges facing the brand in international markets, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially for employees in hybrid or remote roles?
ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in global brand management and market expansion
- Be ready to discuss your long-term career goals and how this role fits into your plans
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
