📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Dollar Shave Club
🔹 Location: Durham, North Carolina
🔹 Job Type: Full-Time, Hybrid (4 days in-office)
🔹 Category: Brand Management, Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior Level (4+ years)
🔹 Remote Status: On-site (4 days a week)
🚀 Job Overview
Key aspects of this role include:
- Managing the base product portfolio and driving innovation from ideation to execution
- Collaborating with cross-functional teams to develop and execute marketing strategies and product partnerships
- Leveraging consumer insights to inform product development and positioning
- Owning the pricing process to ensure P&L targets are achieved
- Communicating portfolio performance, innovation updates, and priorities to channel leads and cross-functional teams
ASSUMPTION: This role requires a strong understanding of CPG marketing, brand management, and product innovation. The ideal candidate will have experience in omni-channel marketing and launching new products across multiple channels.
📋 Key Responsibilities
✅ Partner with Senior Brand Manager to support and lead the development of the innovation pipeline to support the 3-year strategic plan
✅ Be the brand steward for the product portfolio
✅ Leverage consumer insights to translate into winning concepts and initiatives
✅ Lead all phases of formula development and new product innovation, driving the entire new product development process
✅ Responsible for partnering and leading product positioning and full GTM strategy and execution, including full funnel messaging development and working with channel partners on 360 integrated marketing plans for all new initiatives
✅ Lead internal communication and collaboration with cross-functional partners as it relates to product briefs, innovation strategy, evaluation/validation, artwork, regulatory deliverables, as well as product positioning and commercial planning
✅ Communicate portfolio performance, innovation updates, and priorities to channel leads and other cross-functional teams
✅ Own the pricing process to ensure P&L targets are achieved
✅ Collaborate with key cross-functional teams, including creative, to deliver winning product launch campaigns
ASSUMPTION: This role requires strong project management, leadership, and communication skills. The ideal candidate will be able to manage multiple projects and timelines with a sense of urgency and accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: 4+ years of experience in CPG marketing with a background ideally in omni-channel marketing
Required Skills:
- Proven track record of planning and executing go-to-market launch campaigns for new products, with the ability to communicate benefits and positioning across the marketing funnel
- Experience working with internal and external creative teams and agency partners
- Experience in CPG innovation marketing
- Experience with commercial marketing (launch campaigns, product positioning, and communication strategy)
- Strong leadership, influence, organizational, and project management skills
- Ability to manage multiple projects and timelines with a sense of urgency and accuracy
- Familiarity with P&L and financial aptitude
- Strong communication, attention to detail, and organizational skills
- Exceptional interpersonal, communication, cross-collaboration, and team skills
- Highly organized and detail-oriented
- High level of passion and initiative
- Ability to solve problems proactively, both independently and as part of a team
- Experience using consumer insights and data to drive decision-making
- Action-oriented and results-focused
- Excellent cross-functional team member
Preferred Skills:
- Experience owning innovation from idea to execution for multi-channel strategy, including Retail, DTC, and Amazon
ASSUMPTION: While not explicitly stated, having experience in the grooming or personal care industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $130,000 + Bonus
Benefits:
- Comprehensive benefit plans with low premium options, including medical, dental, and vision coverage, along with supplemental coverage options
- Free life insurance, short term disability, and long term disability
- 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
- Unlimited vacation and generous sick time
- Half day Fridays year-round (subject to business needs)
- 12 weeks of fully paid parental leave
- 4 weeks of fully paid disability leave
- Free Dollar Shave Club Products
- Monthly cell phone and work-from-home stipends
Working Hours: Full-time, 40 hours per week, with the option to work remotely one day a week
ASSUMPTION: The salary range provided is based on industry standards for a mid-senior level brand management role in the CPG industry. The benefits listed are typical for a company of this size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically in the grooming and personal care sector
Company Size: 201-500 employees, which means the company is large enough to offer opportunities for growth and career advancement but small enough for employees to have a significant impact on the business
Founded: 2011, with a history of disrupting the shaving industry and expanding into various grooming products
Company Description:
- Known for its irreverent humor and disruptive approach to the grooming industry
- Offers a wide range of products, including razors, grooming tools, and personal care items
- Committed to making grooming experiences better and more affordable for consumers
Company Specialties:
- Direct-to-consumer sales model
- Innovative product development
- Omni-channel marketing strategy
- Strong brand identity and messaging
Company Website: Dollar Shave Club
ASSUMPTION: Dollar Shave Club is a well-established company in the grooming industry with a strong brand identity and a history of innovation. The company's culture is likely to be fast-paced, creative, and collaborative.
📊 Role Analysis
Career Level: Mid-Senior Level, with the opportunity to grow into a senior role or take on more responsibilities as the company continues to expand
Reporting Structure: This role reports directly to the Senior Brand Manager and works closely with cross-functional teams, including product development, finance, insights, creative, and channel leads
Work Arrangement: Hybrid, with 4 days in the office and 1 day remote, offering flexibility while maintaining a strong office presence
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role as the company and the brand continue to grow
- Opportunities to work on various products and projects, gaining diverse experience and skills
- Chance to collaborate with and learn from experienced professionals in the industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance within the company as it continues to expand.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a creative and energetic atmosphere
Office Location(s): Durham, North Carolina, with additional offices in Marina Del Rey, California
Geographic Context:
- Durham is a mid-sized city in North Carolina with a growing tech industry and a relatively low cost of living compared to other major metropolitan areas on the East Coast
- The Research Triangle Park (RTP) area, where Dollar Shave Club's Durham office is located, is home to numerous tech and biotech companies, offering ample networking and professional development opportunities
- Durham has a vibrant arts and culture scene, with numerous museums, theaters, and music venues, as well as a thriving food and beverage industry
Work Schedule: Full-time, with the option to work remotely one day a week
ASSUMPTION: Durham offers a unique blend of urban and suburban living, with a growing job market, a relatively low cost of living, and a vibrant arts and culture scene. The office environment is likely to be modern, collaborative, and creative, with a strong emphasis on innovation and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone screening with a recruiter
- Subsequent interviews with various members of the team
- Final interview with the hiring manager
Key Assessment Areas:
- Brand management and product innovation experience
- Ability to work collaboratively with cross-functional teams
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with CPG marketing, brand management, and product innovation, as well as your familiarity with the CPG industry and consumer insights
- Showcase your ability to think strategically and solve problems proactively
- Demonstrate your cultural fit and alignment with the company's values and irreverent humor
ATS Keywords: Brand Management, Product Innovation, CPG Marketing, Consumer Insights, Go-To-Market Strategy, Project Management, Leadership, Collaboration, P&L Management, Attention to Detail, Problem Solving, Data-Driven Decision Making, Cross-Functional Teamwork, Organizational Skills, Initiative
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a strong emphasis on cultural fit and alignment with the company's values. Applicants should be prepared to discuss their relevant experience and skills in detail and demonstrate their ability to think strategically and solve problems proactively.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Consumer insights and data analysis tools (e.g., Nielsen, Mintel, Google Analytics)
- Marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes. However, the ideal candidate will have experience with project management, consumer insights, and marketing automation tools, as well as proficiency in the Microsoft Office Suite and design/creative tools.
👔 Cultural Fit Considerations
Company Values:
- Irreverent humor and a commitment to making grooming experiences better and more affordable for consumers
- Collaboration and teamwork, with a strong emphasis on cross-functional collaboration
- Innovation and a willingness to take risks and challenge the status quo
- Accountability and a commitment to delivering results and driving growth
Work Style:
- Fast-paced and dynamic, with a strong emphasis on innovation and results-driven decision-making
- Collaborative and team-oriented, with a focus on cross-functional collaboration and communication
- Creative and irreverent, with a commitment to challenging the status quo and pushing boundaries
- Data-driven and analytical, with a strong emphasis on consumer insights and data-driven decision-making
Self-Assessment Questions:
- Do you have a strong sense of humor and a willingness to challenge the status quo?
- Are you comfortable working in a fast-paced, collaborative environment with a strong emphasis on innovation and results-driven decision-making?
- Do you have experience working with cross-functional teams and a strong ability to communicate and collaborate effectively?
- Are you comfortable using consumer insights and data to drive decision-making and inform product development and positioning?
ASSUMPTION: Dollar Shave Club's culture is likely to be fast-paced, creative, and collaborative, with a strong emphasis on innovation and results-driven decision-making. The ideal candidate will be irreverent, humorous, and comfortable working in a dynamic, team-oriented environment with a strong emphasis on cross-functional collaboration and communication.
⚠️ Potential Challenges
- The role may require working on multiple projects and timelines simultaneously, which can be challenging and demanding
- The company's fast-paced, dynamic environment may be overwhelming for candidates who prefer a more structured or traditional work environment
- The role may require travel for meetings and events, which can be disruptive to personal schedules and routines
- The company's irreverent humor and commitment to challenging the status quo may not be a good fit for candidates who prefer a more conservative or traditional work environment
ASSUMPTION: The role of Brand Manager at Dollar Shave Club is likely to be challenging and demanding, with a fast-paced, dynamic work environment that requires strong project management, leadership, and communication skills. The ideal candidate will be comfortable working in a fast-paced, collaborative environment with a strong emphasis on innovation and results-driven decision-making.
📈 Similar Roles Comparison
- Compared to other brand management roles in the CPG industry, this role offers a unique opportunity to work for a company with a strong brand identity and a history of innovation and disruption
- The role offers a broader range of responsibilities and opportunities for growth and advancement compared to more traditional brand management roles
- The company's commitment to making grooming experiences better and more affordable for consumers sets it apart from other CPG companies and offers a unique value proposition for customers
ASSUMPTION: This role offers a unique opportunity to work for a company with a strong brand identity and a history of innovation and disruption in the CPG industry. The role offers a broader range of responsibilities and opportunities for growth and advancement compared to more traditional brand management roles, with a strong emphasis on innovation, collaboration, and results-driven decision-making.
📝 Sample Projects
- Developing and launching a new product line for a specific target audience, from ideation to execution
- Conducting consumer research and analyzing data to inform product development and positioning
- Collaborating with cross-functional teams to develop and execute integrated marketing campaigns for new product launches
- Managing the pricing process to ensure P&L targets are achieved and maximizing profitability
- Developing and executing product partnerships and co-branding opportunities to drive brand affinity, acquisition, and retention
ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the company's current product portfolio and innovation pipeline. However, the ideal candidate will have experience with brand management, product innovation, and consumer insights, as well as strong leadership, project management, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the current product portfolio and innovation pipeline, and how this role fits into the company's long-term strategic plan?
- How does the company support cross-functional collaboration and communication, and what tools and technologies are used to facilitate this?
- Can you describe the company's culture and work environment, and how the Brand Manager role fits into the overall organization?
- What are the key priorities and goals for the Brand Manager role in the first 30, 60, and 90 days?
- How does the company approach product development and innovation, and what resources and support are available to the Brand Manager to drive success?
- What are the key challenges and opportunities facing the Brand Manager role, and how can the ideal candidate help drive growth and success in this area?
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a strong emphasis on cultural fit and alignment with the company's values. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and the company, as well as their ability to think strategically and solve problems proactively.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, if applicable, to showcase your brand management, product innovation, and consumer insights experience
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
