Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: JT International S.A.

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Brand Lead in driving market share, brand equity, and consumer engagement
• Managing brand activation, uncovering consumer insights, and leading innovative marketing campaigns
• Liaising with global teams and agencies to ensure consistent brand strategy and execution
• Collaborating with Marketing and Sales to align brand strategies with market and HQ plans

ASSUMPTION: This role requires strong collaboration, creativity, and analytical skills to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Collaborate with Marketing and Sales to align brand strategies with market and HQ plans

✅ Monitor brand performance and analyze competitiveness to derive consumer insights

✅ Translate brand objectives into product, packaging, trade, and consumer engagement strategies

✅ Lead development of the full marketing mix, ensuring brand communications and innovations align with HQ positioning and local needs

✅ Manage agencies, communication budgets, and campaign performance, ensuring ROI and legal compliance

✅ Oversee team development and handle ad hoc projects as assigned by management

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team management, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: University degree holder or relevant experience in FMCG marketing and sales functions

Experience: 2-5 years of experience in FMCG marketing and sales functions

Required Skills:

• Advanced communication and interpersonal skills
• Good understanding of full marketing mix
• Proven ability to develop brand and marketing strategies
• Highly creative with ability to think out of the box
• Strong analytical skills and data driven thinking
• Strong commercial mindset

Preferred Skills:

• Experience in identifying target audiences and devising campaigns
• Fluency in English and local language

ASSUMPTION: Candidates with a strong background in FMCG marketing and a proven track record of driving brand success are likely to excel in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Manager role in Kuala Lumpur, the estimated salary range is RM 120,000 - RM 180,000 per annum (approximately USD 27,000 - USD 40,000).

Benefits:

• Top Employer Malaysia, Asia Pacific, and Global certification
• Competitive salary and benefits package
• Opportunities for career growth and international mobility

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) and occasional overtime as needed

ASSUMPTION: Salary and benefits may vary based on individual performance, experience, and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: JTI operates in the tobacco manufacturing industry, with a focus on creating fulfilling moments and a better future for consumers and employees.

Company Size: JTI is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: JTI was founded in 1907 and has since grown to become a global leader in its industry.

Company Description:

• JTI is committed to creating a diverse and inclusive work environment
• The company offers opportunities for international mobility and career progression
• JTI has been awarded Global Top Employer status for 10 consecutive years

Company Specialties:

• Supply Chain
• Marketing
• Corporate Affairs
• Regulatory Affairs
• Agricultural Operations
• Research & Development
• Human Resources
• Finance
• Graduates and Interns

Company Website: jti.com

ASSUMPTION: JTI's large size and global presence offer numerous opportunities for employees to grow both personally and professionally.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in FMCG marketing and sales functions.

Reporting Structure: The Brand Manager reports directly to the Brand Lead and works closely with Marketing, Sales, and global teams.

Work Arrangement: This is an on-site position with standard office hours and occasional overtime as needed.

Growth Opportunities:

• International mobility opportunities
• Career progression within the marketing function or other areas of the business
• Skills development through training and mentorship programs

ASSUMPTION: This role offers strong potential for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: JTI's Kuala Lumpur office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 8, rue Kazem Radjavi, Geneva, 1202, CH

Geographic Context:

• Kuala Lumpur is a vibrant, multicultural city with a cost of living that is generally lower than other major Asian cities
• The city offers a wide range of recreational and cultural activities, as well as excellent dining options
• Malaysia has a tropical climate with high temperatures and humidity year-round

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 5:30 PM, with occasional overtime as needed.

ASSUMPTION: Kuala Lumpur offers a dynamic and multicultural work environment with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone screening with Talent Advisor
• Assessment tests
• Interviews
• Offer

Key Assessment Areas:

• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Creativity and innovation
• Commercial mindset and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your brand management and marketing campaign successes
• Demonstrate your understanding of JTI's brand and company culture during interviews

ATS Keywords: Brand Management, Marketing Strategies, Consumer Insights, Creative Thinking, Analytical Skills, Communication Skills, Interpersonal Skills, Project Management, Budget Management, Team Development, Campaign Execution, Market Analysis, Consumer Engagement, Brand Activation, Strategic Planning, Innovation

ASSUMPTION: JTI's application process is designed to assess candidates' skills and cultural fit, with a focus on communication, creativity, and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Freedom
• Responsibility
• Respect
• Integrity
• Performance

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Data-driven and analytical
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a proven track record of driving brand success through innovative marketing campaigns?

ASSUMPTION: JTI values employees who are creative, data-driven, and results-focused, with a strong commitment to collaboration and innovation.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to a large, global organization with a diverse workforce
• Navigating a competitive and rapidly evolving market

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on brand management and activation
• JTI's global presence offers unique opportunities for international mobility and career growth
• This role is suitable for mid-career professionals looking to advance their marketing careers in a large, global organization

ASSUMPTION: This role offers a unique blend of brand management, marketing, and team development responsibilities, with ample opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a brand activation campaign to drive consumer engagement and market share
• Conducting market research and analysis to identify consumer insights and inform brand strategy
• Managing agency relationships and communication budgets to ensure campaign success and ROI

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the brand?
• What are the key priorities for this role in the first 90 days?
• How does JTI support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does JTI foster a culture of innovation and creativity within its marketing teams?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link by July 9, 2025
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your brand management and marketing campaign successes
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.