📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Talent 360
🔹 Location: Cairo, Egypt
🔹 Job Type: Full-Time
🔹 Category: Consumer Electronics
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies to strengthen CardoO's positioning in the MENA market.
- Ensuring all marketing materials and campaigns align with the brand's identity and voice.
- Conducting market research to understand consumer insights and adapt branding strategies accordingly.
- Collaborating with cross-functional teams to maintain a consistent brand image across all platforms.
- Analyzing brand performance metrics and recommending improvements.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.
📋 Key Responsibilities
✅ Develop and execute brand strategies to strengthen CardoO's positioning in the MENA market.
✅ Ensure all marketing materials and campaigns align with the brand's identity and voice.
✅ Conduct market research to understand consumer insights and adapt branding strategies accordingly.
✅ Collaborate with the creative, digital marketing, and product teams to maintain a consistent brand image across all platforms.
✅ Analyze brand performance metrics and recommend improvements.
ASSUMPTION: The Brand Manager will need to balance strategic thinking with data-driven decision making and effective cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, or a related field.
Experience: 3+ years of experience in brand management, preferably in the consumer electronics industry.
Required Skills:
- Strong analytical skills and familiarity with brand tracking tools.
- Excellent communication and leadership abilities.
- Proficiency in English.
Preferred Skills:
- Experience with consumer electronics brands in the MENA market.
- Fluency in Arabic.
ASSUMPTION: Candidates with experience in consumer electronics and familiarity with the MENA market will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between EGP 25,000 - 40,000 per month, depending on experience and qualifications. This is an estimate based on industry standards for brand management roles in Cairo.
Benefits:
- Health insurance
- Paid time off
- Professional development opportunities
Working Hours: Sunday to Thursday, either 9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics. CardoO specializes in audio and communication devices for motorcycle riders.
Company Size: 11-50 employees. This means the company is small enough for applicants to have a significant impact but large enough to offer opportunities for growth and collaboration.
Founded: 2021. CardoO is a relatively new company, offering opportunities for applicants to grow with the organization.
Company Description:
- CardoO is a consumer electronics company focused on audio and communication devices for motorcycle riders.
- Their products include Bluetooth communication systems, headsets, and intercoms designed to enhance the riding experience.
- CardoO is committed to innovation, quality, and customer satisfaction.
Company Specialties:
- Bluetooth communication systems
- Motorcycle headsets and intercoms
- Rider-to-rider and rider-to-passenger communication
Company Website: cardoo.co
ASSUMPTION: CardoO's focus on a niche market within consumer electronics presents unique branding challenges and opportunities for the Brand Manager.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking, tactical execution, and cross-functional collaboration.
Reporting Structure: The Brand Manager will report directly to the Marketing Director and work closely with cross-functional teams, including creative, digital marketing, and product teams.
Work Arrangement: On-site, with the option to work remotely one day per week, depending on the company's policy at the time of hiring.
Growth Opportunities:
- As CardoO grows, there may be opportunities for the Brand Manager to take on more responsibility or move into a leadership role.
- The Brand Manager may also have the opportunity to work on special projects or initiatives that could lead to new skills or experiences.
ASSUMPTION: The Brand Manager's success in this role will depend on their ability to adapt to a growing and evolving organization.
🌍 Location & Work Environment
Office Type: CardoO's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): New Cairo, Egypt
Geographic Context:
- Cairo is Egypt's capital and largest city, with a population of over 20 million people.
- The city is known for its rich history, vibrant culture, and bustling streets.
- New Cairo is a modern, upscale neighborhood with a mix of residential, commercial, and retail spaces.
Work Schedule: Sunday to Thursday, either 9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM. CardoO offers flexible working hours to accommodate employees' needs.
ASSUMPTION: The Brand Manager should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changes in the company's growth and priorities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the Marketing Director and relevant team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Brand strategy and development
- Market research and analysis
- Cross-functional team collaboration
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in brand management, consumer electronics, and the MENA market.
- Include specific examples of successful brand strategies, market research, and cross-functional collaboration in your resume and cover letter.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively with cross-functional teams.
ATS Keywords: Brand strategy, market research, consumer insights, brand tracking tools, cross-functional collaboration, brand performance analysis
ASSUMPTION: CardoO's hiring process is designed to assess candidates' strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Brand tracking tools (e.g., Brand24, YouGov, BrandIndex)
- Market research tools (e.g., Google Trends, SEMrush, SurveyMonkey)
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Brand Manager should be comfortable using a variety of tools and platforms to conduct market research, analyze data, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Satisfaction
- Collaboration
- Adaptability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and consumer behavior in the consumer electronics market?
- Can you describe a time when you had to adapt your brand strategy based on new data or market insights?
- How do you approach collaborating with cross-functional teams to ensure consistent branding across all platforms?
ASSUMPTION: CardoO values candidates who are innovative, adaptable, and able to work effectively in a dynamic, collaborative environment.
⚠️ Potential Challenges
- The Brand Manager may face challenges in keeping up with the fast-paced growth and evolution of the company.
- CardoO's focus on a niche market within consumer electronics may present unique branding challenges and opportunities.
- The Brand Manager may need to balance the need for consistency in branding with the need for innovation and adaptation in a rapidly changing market.
- The Brand Manager may face challenges in working with cross-functional teams to ensure consistent branding across all platforms.
ASSUMPTION: The Brand Manager should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changes in the company's growth and priorities.
📈 Similar Roles Comparison
- Unlike traditional consumer electronics brands, CardoO focuses on a niche market within the industry, presenting unique branding challenges and opportunities.
- CardoO's focus on innovation and adaptability may require the Brand Manager to be more flexible and responsive to market changes than in other consumer electronics roles.
- As a mid-sized company, CardoO offers opportunities for growth and collaboration that may not be available in larger organizations, but may also require the Brand Manager to take on more responsibility than in smaller companies.
ASSUMPTION: The Brand Manager should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changes in the company's growth and priorities.
📝 Sample Projects
- Developing and executing a brand strategy to launch a new product line in the MENA market
- Conducting market research to understand consumer preferences and adapt branding strategies accordingly
- Collaborating with the creative team to develop marketing materials that align with the brand's identity and voice
- Analyzing brand performance metrics and recommending improvements to increase brand awareness and customer loyalty
ASSUMPTION: The Brand Manager's success in this role will depend on their ability to adapt to a growing and evolving organization and to balance strategic thinking with data-driven decision making and effective cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does CardoO plan to grow and expand its brand in the MENA market in the next 3-5 years?
- What are the biggest challenges facing the brand in the next 12 months, and how can the Brand Manager help address them?
- How does CardoO approach collaboration and communication between different departments and teams?
- What opportunities are there for professional development and growth within the company?
- How does CardoO measure and track brand performance, and how can the Brand Manager contribute to improving these metrics?
ASSUMPTION: The Brand Manager should ask thoughtful, strategic questions that demonstrate their understanding of the role and their commitment to CardoO's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in brand management, consumer electronics, and the MENA market.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively with cross-functional teams.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
