📌 Core Information
🔹 Job Title: Brand Manager Ceresit (m/f)
🔹 Company: Henkel group
🔹 Location: Warszawa, Poland
🔹 Job Type: Full-time, Hybrid (max. 10 days in the office per month)
🔹 Category: Brand Management
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing the Ceresit product category and developing strategies for assigned products
- Planning and executing marketing actions, including product launches, pricing strategies, and brand-building initiatives
- Analyzing market data, competitor activities, and consumer trends to inform decision-making
- Monitoring promotional effectiveness and evaluating sales growth and market share
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have experience in brand marketing, preferably within the construction industry.
📋 Key Responsibilities
✅ Manage the Ceresit product category, including strategy development and execution for assigned products
✅ Plan and execute marketing actions, such as product launches, pricing strategies, and brand-building initiatives
✅ Analyze market data, competitor activities, and consumer trends to inform decision-making
✅ Monitor promotional effectiveness and evaluate sales growth and market share
✅ Create and oversee the production of communication materials
✅ Plan and monitor the budget for the assigned category
ASSUMPTION: The role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Higher education degree, preferably in marketing or management
Experience: Minimum 3-5 years of experience in brand marketing, with a focus on the construction industry being an asset
Required Skills:
- Advanced proficiency in Polish and English (B2/C1 level)
- Strategic thinking and analytical skills
- Excellent communication and presentation skills
- Strong organizational skills and ability to manage multiple projects
- Proficient use of MS Office, particularly Excel and PowerPoint
- Valid driver's license (category B)
Preferred Skills:
- Experience in the construction industry
- Knowledge of the Polish construction market
ASSUMPTION: The required language proficiency is essential for this role, as it involves working with international teams and managing products with a global presence.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between PLN 15,000 and PLN 25,000 gross per month, depending on experience and qualifications. This estimate is based on industry standards for brand management roles in Poland.
Benefits:
- Private medical care
- Life insurance
- Multisport card
- Social benefits
- Quarterly product packages
- Employee Assistance Program
- Volunteer programs
- Employee referral programs
- Development programs
- Training
Working Hours: Full-time, 40 hours per week, with flexible start times
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates in the manufacturing industry, specifically in adhesive technologies and consumer brands. The company is a global leader in its sectors and has a strong presence in the Polish market.
Company Size: Henkel is a large corporation with over 10,000 employees in Poland and more than 47,000 worldwide. This size offers opportunities for career growth and international exposure.
Founded: Henkel was founded in 1876 and has since grown into a multinational company with a rich history and a strong commitment to innovation and sustainability.
Company Description:
- Henkel operates in two business areas: Adhesive Technologies and Consumer Brands
- The company holds leading positions in both industrial and consumer businesses, with strong brands such as Persil, Schwarzkopf, and Loctite
- Henkel is committed to sustainability and responsible business practices
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovation and R&D
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer numerous opportunities for professional development and career advancement.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in brand marketing, seeking to advance their careers in a global organization.
Reporting Structure: The Brand Manager Ceresit (m/f) reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product management, and R&D.
Work Arrangement: The role is based in Warszawa, Poland, with a hybrid work arrangement that allows for up to 10 days of remote work per month.
Growth Opportunities:
- Progression to senior brand management or marketing management roles within Henkel
- International assignments or expatriate opportunities within the Henkel group
- Broadening of skills and expertise through cross-functional projects and training programs
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, catering to different work preferences and lifestyles.
🌍 Location & Work Environment
Office Type: Henkel's Warszawa office is a modern, collaborative workspace that fosters innovation and teamwork.
Office Location(s): HPL, Warszawa (with hybrid work arrangement)
Geographic Context:
- Warszawa is the capital and largest city of Poland, with a population of over 1.7 million
- The city offers a vibrant cultural scene, rich history, and numerous recreational opportunities
- Warszawa is well-connected by public transportation, with the HPL office easily accessible by bus and tram
Work Schedule: Full-time, with flexible start times and up to 10 days of remote work per month
ASSUMPTION: The HPL office location offers easy access to public transportation, shopping centers, and recreational facilities, making it an attractive work environment for candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and a member of the HR team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with Henkel's values
- Problem-solving abilities and creativity
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Polish construction market and Henkel's products
- Prepare examples of your strategic thinking and problem-solving abilities
ATS Keywords: Brand Management, Marketing Strategy, Product Launch, Market Analysis, Polish, English, Construction Industry, Ceresit
ASSUMPTION: Henkel's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing and brand management industries.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsibility
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Innovative and open to new ideas
Self-Assessment Questions:
- How do you align with Henkel's values of pioneering, responsibility, and sustainability?
- How do you approach working in a collaborative, team-oriented environment?
- Can you provide an example of a time when you demonstrated innovative thinking and openness to new ideas?
ASSUMPTION: Henkel places a strong emphasis on cultural fit and seeks candidates who align with the company's values and work style.
⚠️ Potential Challenges
- Managing a product category with a global presence, requiring strong communication and collaboration skills
- Working in a fast-paced, dynamic environment that demands adaptability and resilience
- Balancing multiple projects and priorities, requiring strong organizational skills and time management
- Navigating a large, multinational organization with diverse teams and stakeholders
ASSUMPTION: The potential challenges associated with this role are inherent to brand management positions within large, global organizations.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique focus on the construction industry and the Ceresit product portfolio
- Henkel's global presence provides opportunities for international exposure and career growth not typically available in smaller organizations
- Brand Manager Ceresit (m/f) is a mid-career role with potential for progression to senior brand management or marketing management positions
ASSUMPTION: This role offers a unique blend of industry focus, global exposure, and career growth opportunities within a large, multinational organization.
📝 Sample Projects
- Developing and executing a marketing strategy for a new Ceresit product launch in the Polish market
- Conducting a market analysis of the Polish construction industry and identifying trends and opportunities for Ceresit products
- Collaborating with cross-functional teams to optimize the Ceresit product portfolio and improve sales performance
ASSUMPTION: The sample projects listed are representative of the types of initiatives a Brand Manager Ceresit (m/f) might undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role contribute to Henkel's overall marketing strategy and business objectives?
- What opportunities are there for professional development and career growth within Henkel?
- How does the company support work-life balance for employees in this role?
- What are the most rewarding aspects of working in brand management at Henkel?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic thinking, problem-solving abilities, and creativity
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
