Brand Manager - Chennai

📌 Core Information

🔹 Job Title: Brand Manager - EPIQ

🔹 Company: Qube Cinema

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: Full-Time

🔹 Category: Movies, Videos, and Sound

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand-building initiatives for EPIQ, Qube Cinema's premium cinema format
• Strategic partnerships with large brands and studios to enhance the EPIQ experience
• Event planning and management for screen launches and fan premieres
• Merchandise strategy and execution for EPIQ-branded products
• Social media and influencer marketing to drive audience engagement

ASSUMPTION: This role requires a strong understanding of brand management, strategic partnerships, and event marketing within the entertainment industry. Candidates should have experience in media, cinema, events, content, or lifestyle-focused industries.

📋 Key Responsibilities

✅ Strategic Brand Partnerships: Identify, develop, and execute co-branded experiences and integrated campaigns with large brands across various sectors to build brand value and amplify the EPIQ experience.

✅ Studio Partnerships for Promotional Content: Collaborate with production houses and film studios to create exclusive EPIQ-branded promotional content for major titles, positioning EPIQ as the preferred cinematic format for visually spectacular content.

✅ Event Planning and Brand Activations: Plan and manage high-impact events at EPIQ theatres, including screen launches, fan premieres, and branded experiences that drive excitement and attendance.

✅ Merchandise Strategy and Execution: Develop and roll out EPIQ-branded merchandise for screen launches and marquee movie releases, leading design, production, and distribution in collaboration with creative and production partners.

✅ Social Media and Influencer Marketing: Build and execute a content calendar for EPIQ's social media platforms, promoting new launches, partnerships, and the in-theatre experience. Collaborate with influencers and creators to drive awareness and engagement.

✅ Industry Outreach and Technical Evangelism: Build relationships with key film technicians and represent EPIQ within the film industry as a technologically advanced and filmmaker-friendly format.

ASSUMPTION: This role requires strong communication, project management, and cross-functional collaboration skills. Candidates should be comfortable working with various stakeholders, including theatre partners, production houses, internal teams, and external agencies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6-8 years of experience in brand management, strategic partnerships, or entertainment marketing

Required Skills:

• Proven ability to manage external relationships, lead cross-functional projects, and execute high-quality campaigns
• Excellent written and verbal communication skills
• Strong understanding of audience behaviour, content trends, and digital platforms
• High attention to detail and a bias for action

Preferred Skills:

• Experience in executing strategic brand alliances or partnerships
• Prior exposure to working with film production houses or OTT platforms
• Experience in influencer marketing and digital campaign management
• Familiarity with cinema projection formats or the filmmaking process
• A genuine passion for movies and theatrical storytelling

ASSUMPTION: Candidates with experience in media, cinema, events, content, or lifestyle-focused industries are strongly encouraged to apply. Prior experience in brand management or strategic partnerships is essential for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on movie tickets

Working Hours: Full-time (40 hours per week) with occasional travel to EPIQ theatre sites and partner meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Qube Cinema is a leading provider of end-to-end movie technology and solutions, with a strong global presence and a focus on digital cinema, cinema advertising, and broadcast technology.

Company Size: Qube Cinema has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1986, with a rich history in transforming the film, video, and audio domains and pioneering several technology revolutions.

Company Description:

• Qube Cinema offers a seamless environment for exhibitors, filmmakers, and post-production companies with products and services that are flexible, reliable, and cost-effective.
• The company has been instrumental in bringing computer-based digital non-linear editing and digital cinema sound to India, as well as driving the digital cinema transformation worldwide.
• Qube Cinema continues to innovate with Qube Wire, a self-service digital cinema content delivery and key management service, and is setting up virtual production facilities with multiple other pathbreaking services under development.

Company Specialties:

• Digital cinema
• Cinema advertising
• Broadcast technology
• Product development and engineering

Company Website: http://www.qubecinema.com/

ASSUMPTION: Qube Cinema's extensive experience and global presence provide a strong foundation for candidates to grow and develop their careers in the entertainment industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Branding or a similar senior position within the company

Work Arrangement: On-site, with occasional travel to EPIQ theatre sites and partner meetings

Growth Opportunities:

• Advancement to a senior brand management role within the company
• Expansion of responsibilities to include additional brands or formats within Qube Cinema's portfolio
• Opportunities to work on high-profile projects and collaborate with industry leaders

ASSUMPTION: This role offers significant growth potential for candidates with strong brand management skills and a passion for the entertainment industry.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Chennai, Tamil Nadu, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage and vibrant film industry
• The city offers a mix of traditional and modern amenities, with a wide range of entertainment, dining, and shopping options
• Chennai has a tropical savanna climate, with hot and humid weather from April to June and monsoon rains from October to December

Work Schedule: Full-time (40 hours per week) with occasional travel to EPIQ theatre sites and partner meetings

ASSUMPTION: Chennai provides a dynamic and culturally rich environment for candidates to live and work, with a strong focus on the film and entertainment industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and offer extension

Key Assessment Areas:

• Brand management and strategic partnerships experience
• Communication and presentation skills
• Understanding of audience behaviour, content trends, and digital platforms
• Cultural fit and alignment with Qube Cinema's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand management, strategic partnerships, and entertainment marketing experience
• Prepare examples of successful brand campaigns or partnerships you've led in the past
• Research Qube Cinema's brand and industry presence to demonstrate your understanding of the company and its offerings

ATS Keywords: Brand Management, Strategic Partnerships, Event Marketing, Content Creation, Digital Engagement, Social Media Marketing, Influencer Marketing, Audience Behaviour Analysis, Project Management, Communication Skills, Attention to Detail, Negotiation Skills, Collaboration, Creative Thinking, Technical Evangelism, Merchandise Strategy

ASSUMPTION: Qube Cinema's application process is designed to assess candidates' relevant experience, skills, and cultural fit for the Brand Manager - EPIQ role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Project management tools (Asana, Trello, Jira)
• Design and creative tools (Adobe Creative Suite, Canva)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, social media platforms, and project management tools. Familiarity with design and creative tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer-centric approach
• Integrity and accountability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Strong focus on results and performance
• Opportunities for growth and professional development

Self-Assessment Questions:

• How do you align with Qube Cinema's value of innovation and continuous improvement in your approach to brand management?
• How comfortable are you working in a dynamic and fast-paced environment, collaborating with various stakeholders to execute high-quality campaigns?
• How do you approach personal growth and professional development in a mid-sized company setting?

ASSUMPTION: Qube Cinema's culture values innovation, collaboration, and a strong focus on results. Candidates should be comfortable working in a dynamic and fast-paced environment, with a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple brand partnerships and campaigns simultaneously, requiring strong project management skills and attention to detail
• Working with diverse stakeholders, including theatre partners, production houses, internal teams, and external agencies, requiring excellent communication and collaboration skills
• Occasional travel to EPIQ theatre sites and partner meetings, which may require flexibility in work schedule
• Keeping up with industry trends and audience behaviour, requiring continuous learning and adaptation

ASSUMPTION: These challenges are inherent in the role and require candidates with strong brand management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Brand Manager - EPIQ vs. Senior Brand Manager - Qube Cinema: The EPIQ role focuses on a specific brand within Qube Cinema's portfolio, while the Senior Brand Manager role oversees multiple brands and has additional leadership responsibilities
• Brand Manager - EPIQ vs. Brand Manager - Competitor Cinema Format: The EPIQ role requires a strong understanding of Qube Cinema's unique value proposition and competitive advantages in the cinema industry
• Brand Manager - EPIQ vs. Marketing Manager - Film Production House: The EPIQ role focuses on brand management and strategic partnerships, while the Marketing Manager role at a film production house may have a broader scope, including distribution, promotions, and audience engagement

ASSUMPTION: This role offers a unique opportunity to focus on a specific brand within Qube Cinema's portfolio, with potential for growth and advancement within the company.

📝 Sample Projects

• Developing and executing a strategic brand alliance with a major lifestyle brand, including co-branded experiences, in-theatre activations, and integrated campaigns
• Collaborating with a film production house to create exclusive EPIQ-branded promotional content for a major title, driving audience engagement and enhancing the EPIQ brand
• Planning and managing a high-impact fan premiere event for a blockbuster release, coordinating with theatre partners, creative teams, and vendors to ensure a seamless and memorable experience

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Brand Manager - EPIQ role, with a focus on strategic brand partnerships, promotional content, and event marketing.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the EPIQ brand and how this role contributes to its success?
• How does Qube Cinema support the growth and development of its brand managers, and what opportunities are available for professional advancement?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does Qube Cinema collaborate with its theatre partners, and what is the company's approach to maintaining strong relationships with this critical stakeholder group?
• What are the most challenging aspects of working in the cinema industry, and how does Qube Cinema address these challenges to maintain its competitive edge?

ASSUMPTION: These interview questions are designed to assess the company's long-term vision, growth opportunities, performance expectations, stakeholder relationships, and industry challenges, providing valuable insights into the Brand Manager - EPIQ role and Qube Cinema's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant brand management, strategic partnerships, and entertainment marketing experience
• Prepare examples of successful brand campaigns or partnerships you've led in the past
• Research Qube Cinema's brand and industry presence to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.