📌 Core Information
🔹 Job Title: Brand Manager Compressie Benelux
🔹 Company: Essity
🔹 Location: Zeist, Utrecht, Netherlands (Hybrid)
🔹 Job Type: Part-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand and product strategies for the Compression portfolio in the Benelux region
- Collaborating with local and global teams to roll out marketing strategies across various channels
- Managing product launches and website content
- Working in a hybrid environment, with 2 days per week in the office (Zeist, NL or Diegem, BE)
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a hybrid team environment.
📋 Key Responsibilities
✅ Lead the development and implementation of the local brand strategy for the Compression portfolio, based on global plans and local needs
✅ Develop and execute the annual brand plan, including KPI analysis, touch points, and budget management
✅ Collaborate with (Digital) Activation Managers to create and implement activation plans
✅ Manage product assortment, product management, and pricing in alignment with sales
✅ Oversee product launches, including business cases, phase-in/phase-out, and follow-up
✅ Manage the content of JOBST.nl and JOBST.be websites, in collaboration with the Digital Activation Manager
✅ Work with global teams on projects and share local insights and feedback
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Completed HBO-WO education
Experience: At least 3 years of relevant work experience in marketing
Required Skills:
- Fluency in Dutch; proficiency in French and English is preferred
- Strong analytical and strategic skills
- Excellent communication and collaboration skills
- Flexibility, proactivity, and team-player mindset
- Experience in the healthcare industry is a plus
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the Benelux market
ASSUMPTION: Candidates with a strong marketing background and relevant experience in the healthcare industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (pro-rated for part-time position), depending on experience and qualifications
Benefits:
- Competitive benefits package, including pension plan and health insurance
- Flexible working hours and hybrid work arrangement
- Opportunities for professional development and growth
Working Hours: 32 hours per week, with 2 days per week in the office
ASSUMPTION: The salary range is estimated based on market research for similar roles in the Netherlands. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Essity is a globally leading hygiene and health company, operating in the manufacturing sector. The company's products include personal care, baby care, incontinence care, feminine care, medical solutions, and medtech.
Company Size: Essity has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: Essity's roots trace back to 1849, with the acquisition of the Swedish company Mölnlycke in 1975.
Company Description:
- Essity focuses on sustainable innovations from globally trusted brands, designed for everybody and every body
- The company aims to care for the well-being of 1 billion people in 150 countries every day
- Essity is committed to Diversity, Equity, and Inclusion, fostering an inclusive and collaborative company culture
Company Specialties:
- Personal care
- Baby care
- Incontinence Care
- Feminine Care
- Medical solutions
- Baby Diapers
- Away from Home Tissue
- Consumer Tissue
- Medtech
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's global presence and diverse product portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 2-5 years of relevant work experience.
Reporting Structure: The Brand Manager reports directly to the Marketing Manager Benelux.
Work Arrangement: This is a hybrid role, with 2 days per week in the office (Zeist, NL or Diegem, BE) and the remaining days working remotely.
Growth Opportunities:
- Potential to take on additional responsibilities or projects based on performance and interest
- Opportunities to work with global teams on international projects
- Access to professional development and training programs
ASSUMPTION: This role offers opportunities for career growth and development within Essity's global organization.
🌍 Location & Work Environment
Office Type: Essity's offices are modern and collaborative workspaces, designed to facilitate teamwork and innovation.
Office Location(s): Zeist, Utrecht, Netherlands (main office) and Diegem, Belgium (secondary office)
Geographic Context:
- The Netherlands and Belgium are both located in Western Europe, with a strong focus on international business and trade
- The Benelux region is home to a diverse and multicultural workforce
- The Netherlands and Belgium have robust healthcare systems, with a strong focus on medical technology and innovation
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM (CET).
ASSUMPTION: The hybrid work arrangement and flexible work schedule offer a good balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and a team member
- Final interview with the Marketing Manager Benelux
Key Assessment Areas:
- Marketing and brand strategy skills
- Analytical and problem-solving skills
- Collaboration and communication skills
- Cultural fit and alignment with Essity's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Essity's products and market position to demonstrate your understanding of the role and the company
ATS Keywords: Marketing, Brand Manager, Compression, Benelux, Hybrid, Product Management, Collaboration, Global, Local, Strategy, KPI, Touch Points, Budget, Activation, Website Content, Product Launch, Project Management, Teamwork, Healthcare, Medical Solutions
ASSUMPTION: Essity's application process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Website content management systems (e.g., WordPress, Drupal)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Caring: Essity strives to make a positive difference in people's lives through its products and services
- Respect: Essity values diversity and inclusion, fostering an environment where everyone feels respected and valued
- Responsibility: Essity is committed to sustainable practices and responsible business conduct
Work Style:
- Collaborative: Essity encourages teamwork and cross-functional collaboration
- Innovative: Essity fosters a culture of continuous improvement and innovation
- Results-driven: Essity focuses on delivering results and achieving its goals
Self-Assessment Questions:
- How do you align with Essity's value of caring, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a hybrid team environment, and how do you ensure effective communication and collaboration with remote team members?
- How do you balance innovation and results-driven approaches in your work style?
ASSUMPTION: Candidates who demonstrate a strong fit with Essity's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing global and local priorities
- Working effectively in a hybrid team environment
- Keeping up with industry trends and market developments in the Benelux region
- Adapting to changes in the healthcare market and regulatory environment
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- This role differs from other marketing roles in the Benelux region in its focus on the medical solutions sector and the need to balance global and local priorities
- Essity's global presence and diverse product portfolio offer unique opportunities for career growth and development
- This role is similar to other brand manager roles in its focus on strategy development, execution, and stakeholder management
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with a strong focus on the medical solutions sector.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a new product launch in the Benelux region
- Conducting market research and analysis to inform brand and product strategy
- Managing a team to execute a large-scale event or conference, showcasing Essity's products and solutions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Essity support the growth and development of its employees?
- What are the key challenges facing the Compression portfolio in the Benelux region, and how can this role address them?
- How does Essity balance global and local priorities in its marketing strategies?
- What opportunities are there for career growth and development within Essity's global organization?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Essity's products and market position to demonstrate your understanding of the role and the company
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
