📌 Core Information
🔹 Job Title: Brand Manager Consumer Tissue SEE
🔹 Company: Essity
🔹 Location: Bucharest, Romania or Zagreb, Croatia
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site (with flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local marketing plans for the ZEWA brand in South East Europe
- Coordinating product launches and managing marketing activities
- Ensuring brand growth in respective markets
- Collaborating with cross-functional teams and external agencies
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Develop and execute local 360° marketing plans for ZEWA brand in SEE (Romania, Croatia, Serbia, Bulgaria, and Adriatics)
✅ Coordinate product launches and innovations, activating ATL and digital communication
✅ Manage interfaces with product development, sales, and shopper marketing
✅ Ensure ZEWA's growth in respective markets through strong sustainability foundation
✅ Manage regional Consumer Tissue A&P budget and represent SEE region in overarching topics/projects
✅ Manage product launch process, maintain sales volume, revenues, and advertising cost records
✅ Ensure adequate internal and external communication in case of quality issues
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: University or college degree in Marketing, Business Administration, or similar
Experience: Min. 3-5 years of work experience in branded FMCG Marketing, with additional Sales experience being an advantage
Required Skills:
- Experience in digital communication (owned, earned, paid)
- Experience in project management, driving initiatives via collaboration in a line and matrix organization
- Self-reliant, organized, hands-on, and customer-oriented way of working
- Very good planning and problem-solving skills, agile mindset
- Strong team player and communicator with good interpersonal skills
- Fluent in English
- Very good knowledge of MS Office, Nielsen, and SAP BW
Preferred Skills:
- Experience with Google Analytics, Facebook Business Manager, and Google Ads/Search Console
- Willingness to travel
ASSUMPTION: Candidates with experience in the Consumer Tissue category or relevant industry knowledge will have an advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and location)
Benefits:
- Work in an international environment
- Possibility to learn and develop
- Agile and flexible hybrid ways of working
- Competitive renumeration
Working Hours: Full-time (40 hours/week) with flexibility
ASSUMPTION: The salary range is estimated based on market research and company size. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Essity operates in the Manufacturing industry, specifically in the production of hygiene and health products.
Company Size: Essity is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Essity's roots trace back to 1849, with its expertise in hygiene and health beginning in 1975 through the acquisition of Mölnlycke.
Company Description:
- Essity is a globally leading hygiene and health company
- Its mission is to break barriers to well-being and make the world healthier, safer, and more hygienic
- Essity provides sustainable innovations from globally trusted brands, designed for everybody and every body
Company Specialties:
- Personal care
- Baby care
- Incontinence Care
- Feminine Care
- Medical solutions
- Baby Diapers
- Away from Home Tissue
- Consumer Tissue
- And Medtech
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's large size and global presence offer opportunities for international exposure and career growth.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and development.
Reporting Structure: The Brand Manager reports to the Marketing Manager Consumer Tissue SEE.
Work Arrangement: This role is hybrid, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to expand regional responsibilities or move into a global role
- Chance to develop expertise in a specific category or brand
- Opportunities to work on cross-functional projects and gain diverse experience
ASSUMPTION: With Essity's large size and global presence, there are ample opportunities for career progression and development.
🌍 Location & Work Environment
Office Type: Essity's offices are modern and collaborative, with a mix of open-plan and private workspaces.
Office Location(s): Bucharest, Romania or Zagreb, Croatia
Geographic Context:
- Bucharest is the capital and largest city of Romania, with a vibrant cultural scene and a cost of living lower than many other European capitals
- Zagreb is the capital and largest city of Croatia, known for its historical and cultural landmarks, with a cost of living comparable to other major European cities
Work Schedule: Full-time (40 hours/week) with flexibility for remote work
ASSUMPTION: Both Bucharest and Zagreb offer unique cultural experiences and opportunities for personal growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Manager Consumer Tissue SEE
Key Assessment Areas:
- Marketing and digital communication skills
- Project management and problem-solving abilities
- Cultural fit and alignment with Essity's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and FMCG experience
- Demonstrate your understanding of the Consumer Tissue category and Essity's brands
- Prepare examples of successful marketing campaigns or projects you've led
ATS Keywords: Marketing, FMCG, Digital Communication, Project Management, Consumer Tissue, ZEWA, Essity
ASSUMPTION: Essity's application process is designed to assess candidates' skills and cultural fit, with a focus on relevant experience and achievements.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Nielsen
- SAP BW
- Google Analytics
- Facebook Business Manager
- Google Ads/Search Console
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Sustainability
- Integrity
Work Style:
- Agile and adaptable
- Results-driven
- Collaborative and inclusive
- Customer-focused
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous roles?
- Can you provide an example of a time when you had to adapt quickly to a changing situation?
- How do you approach working with diverse teams and stakeholders?
ASSUMPTION: Essity values candidates who align with their core values and demonstrate a strong work ethic and customer focus.
⚠️ Potential Challenges
- Managing multiple stakeholders and agencies
- Balancing global and local marketing priorities
- Working in a matrix organization
- Adapting to a hybrid work environment
ASSUMPTION: These challenges can be overcome with strong communication skills, effective project management, and a collaborative mindset.
📈 Similar Roles Comparison
- Brand Manager vs. Senior Brand Manager: The main difference is the level of experience and scope of responsibility
- FMCG vs. Other Industries: FMCG roles often require a stronger focus on promotions, pricing, and trade marketing
- Marketing vs. Sales: Marketing roles focus on brand development and communication, while sales roles focus on driving revenue and customer acquisition
ASSUMPTION: This role offers a unique blend of marketing and sales responsibilities, with a focus on driving brand growth in a specific region.
📝 Sample Projects
- Launching a new product line in a specific market
- Developing and executing a digital marketing campaign to drive brand awareness
- Managing a product recall or quality issue and communicating effectively with stakeholders
ASSUMPTION: These projects demonstrate the range of responsibilities and challenges faced by the Brand Manager Consumer Tissue SEE.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Essity's Consumer Tissue category?
- What opportunities are there for growth and development within the Marketing department or the wider organization?
- How does Essity support work-life balance for its employees?
- What is the company's approach to sustainability and how does this role contribute to that mission?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and alignment with Essity's values and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and FMCG experience
- Prepare examples of successful marketing campaigns or projects you've led
- Follow up with the HR department one week after your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
