Brand Manager- CPJ Seafood & Meats

📌 Core Information

🔹 Job Title: Brand Manager - CPJ Seafood & Meats

🔹 Company: Seprod Limited

🔹 Location: Kingston, Jamaica

🔹 Job Type: Full-time

🔹 Category: Manufacturing, Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for CPJ's seafood and meats portfolio
• Managing relationships with external customers and vendors
• Analyzing industry and sales data to identify opportunities and gaps
• Launching new products and managing brand associates

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong interpersonal abilities to effectively manage brands and customer relationships.

📋 Key Responsibilities

✅ Develop and implement marketing plans and strategies guided by the category manager and brand teams, ensuring ROI and keeping within A&P budget parameters

✅ Manage relationships with external customers, ensuring successful implementation and execution of programming based on brand plans approved by vendors and senior management

✅ Prepare and communicate monthly reports detailing sales and marketing achievements to the category manager and brand owners

✅ Liaise with purchasing and inventory teams to maintain sufficient stock levels for assigned brands/products

✅ Conduct monthly trade visits inclusive of new client presentations and product training exercises

✅ Assist in the process of bringing new products on stream and launching them through market observations, competitor activities, price assessments, and communication with sales representatives

✅ Act in a supervisory role to the Brand Associate in the category

ASSUMPTION: The role involves a mix of strategic planning, customer management, and day-to-day operational tasks to drive brand success.

🎯 Required Qualifications

Education: Bachelor’s Degree preferred in Marketing, Public Relations, Hospitality and Tourism Management, or a related field

Experience: Minimum 3-5 years experience in a similar capacity

Required Skills:

• Excellent interpersonal skills and ability to work well with all levels of staff
• Ability to work flexible hours and meet deadlines
• Proficiency in Word, Excel, and PowerPoint
• Self-motivated with proven ability to prioritize and work independently

Preferred Skills:

• Previous track record of meeting and exceeding sales targets
• Ownership of a reliable motor vehicle

ASSUMPTION: Candidates with relevant education and experience in marketing or a related field, along with strong interpersonal skills and a proven track record, are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Jamaica is typically JMD 1,500,000 - 2,500,000 per annum, depending on experience and qualifications. This estimate is based on market research and industry standards.

Benefits:

• Health insurance
• Pension plan
• Employee discounts on CPJ products

Working Hours: 40 hours per week, with flexible hours as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Seprod Limited operates in the manufacturing industry, with a focus on food production, distribution, and marketing.

Company Size: Seprod is a large company with over 3,000 employees, providing a structured work environment with ample opportunities for growth and development.

Founded: Seprod was founded in 1938 and has since grown to become one of Jamaica's leading food manufacturers.

Company Description:

• Seprod is committed to providing safe, affordable food products, premium beverages, hardware, housewares, pharmaceuticals, hospital equipment, and supplies in 18 countries across the globe.
• The company aims to chart a course that radiates positively on the Jamaican economy and positions it on a path of globalization.
• Seprod's commitment to quality, innovation, and customer satisfaction has made it a trusted brand in Jamaica and the wider Caribbean region.

Company Specialties:

• Food manufacturing and distribution
• Marketing and branding
• Export and international trade

Company Website: http://seprod.com

ASSUMPTION: Seprod's extensive experience and commitment to quality make it an attractive employer in the manufacturing industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 3-5 years of experience in brand management or a related field.

Reporting Structure: The Brand Manager reports directly to the Category Manager and works closely with brand teams, vendors, and external customers.

Work Arrangement: This is an on-site role with flexible hours as needed to meet the demands of the job.

Growth Opportunities:

• Progression to a senior brand management role or category management role
• Expansion into international markets through Seprod's export operations
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers opportunities for career growth and development within Seprod's marketing and brand management functions.

🌍 Location & Work Environment

Office Type: Seprod's Kingston office is a modern, professional environment with a collaborative work culture.

Office Location(s): 3 Felix Fox Boulevard, Kingston, Jamaica

Geographic Context:

• Kingston is Jamaica's capital and largest city, offering a vibrant urban environment with numerous cultural attractions and entertainment options.
• The city is also home to a diverse range of restaurants, shops, and recreational facilities.
• Kingston's strategic location on the southeastern coast of Jamaica makes it an ideal base for exploring the island's natural beauty and attractions.

Work Schedule: The work schedule is typically Monday to Friday, 8:00 AM to 5:00 PM, with flexible hours as needed to meet the demands of the job.

ASSUMPTION: Kingston offers a dynamic work environment with ample opportunities for personal and professional growth, as well as a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing and brand management skills
• Interpersonal and communication skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Seprod's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your ability to work well with others and meet deadlines.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Research Seprod's products, market position, and competition to demonstrate your understanding of the industry and the company's unique value proposition.

ATS Keywords: Brand management, marketing strategy, customer relationship management, sales analysis, product launch, budget management, report preparation, interpersonal skills, time management, presentation skills, self-motivation, organizational skills, analytical skills, relationship management, marketing strategy, sales analysis, product launch, budget management, report preparation

ASSUMPTION: Seprod's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Hootsuite)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and brand management professionals and can be learned through on-the-job training or prior experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Customer focus
• Collaboration

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Analytical
• Customer-focused

Self-Assessment Questions:

• Do you possess strong interpersonal skills and the ability to work well with all levels of staff?
• Are you comfortable working flexible hours and meeting deadlines?
• Do you have a proven track record of meeting and exceeding sales targets?

ASSUMPTION: Seprod values employees who are results-driven, collaborative, adaptable, analytical, and customer-focused, with a strong commitment to integrity and excellence.

⚠️ Potential Challenges

• Managing multiple brands and products within a competitive market
• Balancing strategic planning with day-to-day operational tasks
• Working with diverse stakeholders, including vendors, external customers, and internal teams
• Adapting to changes in the market and consumer behavior

ASSUMPTION: This role presents unique challenges that require strong interpersonal skills, adaptability, and a strategic mindset to succeed.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a unique opportunity to work with a diverse portfolio of seafood and meats products in a dynamic market.
• Seprod's extensive experience and commitment to quality make it an attractive employer in the manufacturing industry, with opportunities for career growth and development.
• This role is suitable for mid-level marketing professionals with 3-5 years of experience in brand management or a related field, looking to advance their careers in a structured and supportive work environment.

ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in brand management within a dynamic and supportive work environment.

📝 Sample Projects

• Developing a comprehensive marketing plan for a new seafood product launch, including market research, competitive analysis, and promotional strategies
• Conducting a sales analysis to identify trends and opportunities for improving sales performance across the seafood and meats portfolio
• Managing a trade visit to a key customer, including new client presentations and product training exercises

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from strategic planning to day-to-day operational tasks.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing and brand management strategy for CPJ's seafood and meats portfolio?
• What opportunities are there for professional development and growth within the marketing and brand management functions at Seprod?
• How does Seprod support work-life balance for its employees?
• What is the company's approach to innovation and staying competitive in the market?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, strategic fit, growth opportunities, work-life balance, and the company's approach to innovation and competition.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your ability to work well with others and meet deadlines.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Research Seprod's products, market position, and competition to demonstrate your understanding of the industry and the company's unique value proposition.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.