Seprod Limited logo

Brand Manager- CPJ Seafood & Meats

Seprod Limited
Full-time
On-site
Kingston, Kingston, Jamaica
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager - CPJ Seafood & Meats

πŸ”Ή Company: Seprod Limited

πŸ”Ή Location: Kingston, Jamaica

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Manufacturing, Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies for CPJ's seafood and meats portfolio
  • Managing relationships with external customers and vendors
  • Analyzing industry and sales data to identify opportunities and gaps
  • Launching new products and managing brand associates

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong interpersonal abilities to effectively manage brands and customer relationships.

πŸ“‹ Key Responsibilities

βœ… Develop and implement marketing plans and strategies guided by the category manager and brand teams, ensuring ROI and keeping within A&P budget parameters

βœ… Manage relationships with external customers, ensuring successful implementation and execution of programming based on brand plans approved by vendors and senior management

βœ… Prepare and communicate monthly reports detailing sales and marketing achievements to the category manager and brand owners

βœ… Liaise with purchasing and inventory teams to maintain sufficient stock levels for assigned brands/products

βœ… Conduct monthly trade visits inclusive of new client presentations and product training exercises

βœ… Assist in the process of bringing new products on stream and launching them through market observations, competitor activities, price assessments, and communication with sales representatives

βœ… Act in a supervisory role to the Brand Associate in the category

ASSUMPTION: The role involves a mix of strategic planning, customer management, and day-to-day operational tasks to drive brand success.

🎯 Required Qualifications

Education: Bachelor’s Degree preferred in Marketing, Public Relations, Hospitality and Tourism Management, or a related field

Experience: Minimum 3-5 years experience in a similar capacity

Required Skills:

  • Excellent interpersonal skills and ability to work well with all levels of staff
  • Ability to work flexible hours and meet deadlines
  • Proficiency in Word, Excel, and PowerPoint
  • Self-motivated with proven ability to prioritize and work independently

Preferred Skills:

  • Previous track record of meeting and exceeding sales targets
  • Ownership of a reliable motor vehicle

ASSUMPTION: Candidates with relevant education and experience in marketing or a related field, along with strong interpersonal skills and a proven track record, are likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Jamaica is typically JMD 1,500,000 - 2,500,000 per annum, depending on experience and qualifications. This estimate is based on market research and industry standards.

Benefits:

  • Health insurance
  • Pension plan
  • Employee discounts on CPJ products

Working Hours: 40 hours per week, with flexible hours as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Seprod Limited operates in the manufacturing industry, with a focus on food production, distribution, and marketing.

Company Size: Seprod is a large company with over 3,000 employees, providing a structured work environment with ample opportunities for growth and development.

Founded: Seprod was founded in 1938 and has since grown to become one of Jamaica's leading food manufacturers.

Company Description:

  • Seprod is committed to providing safe, affordable food products, premium beverages, hardware, housewares, pharmaceuticals, hospital equipment, and supplies in 18 countries across the globe.
  • The company aims to chart a course that radiates positively on the Jamaican economy and positions it on a path of globalization.
  • Seprod's commitment to quality, innovation, and customer satisfaction has made it a trusted brand in Jamaica and the wider Caribbean region.

Company Specialties:

  • Food manufacturing and distribution
  • Marketing and branding
  • Export and international trade

Company Website: http://seprod.com

ASSUMPTION: Seprod's extensive experience and commitment to quality make it an attractive employer in the manufacturing industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 3-5 years of experience in brand management or a related field.

Reporting Structure: The Brand Manager reports directly to the Category Manager and works closely with brand teams, vendors, and external customers.

Work Arrangement: This is an on-site role with flexible hours as needed to meet the demands of the job.

Growth Opportunities:

  • Progression to a senior brand management role or category management role
  • Expansion into international markets through Seprod's export operations
  • Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers opportunities for career growth and development within Seprod's marketing and brand management functions.

🌍 Location & Work Environment

Office Type: Seprod's Kingston office is a modern, professional environment with a collaborative work culture.

Office Location(s): 3 Felix Fox Boulevard, Kingston, Jamaica

Geographic Context:

  • Kingston is Jamaica's capital and largest city, offering a vibrant urban environment with numerous cultural attractions and entertainment options.
  • The city is also home to a diverse range of restaurants, shops, and recreational facilities.
  • Kingston's strategic location on the southeastern coast of Jamaica makes it an ideal base for exploring the island's natural beauty and attractions.

Work Schedule: The work schedule is typically Monday to Friday, 8:00 AM to 5:00 PM, with flexible hours as needed to meet the demands of the job.

ASSUMPTION: Kingston offers a dynamic work environment with ample opportunities for personal and professional growth, as well as a high quality of life.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or team members
  • Background check and reference check
  • Job offer

Key Assessment Areas:

  • Marketing and brand management skills
  • Interpersonal and communication skills
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with Seprod's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your ability to work well with others and meet deadlines.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
  • Research Seprod's products, market position, and competition to demonstrate your understanding of the industry and the company's unique value proposition.

ATS Keywords: Brand management, marketing strategy, customer relationship management, sales analysis, product launch, budget management, report preparation, interpersonal skills, time management, presentation skills, self-motivation, organizational skills, analytical skills, relationship management, marketing strategy, sales analysis, product launch, budget management, report preparation

ASSUMPTION: Seprod's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Hootsuite)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and brand management professionals and can be learned through on-the-job training or prior experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Excellence
  • Innovation
  • Customer focus
  • Collaboration

Work Style:

  • Results-driven
  • Collaborative
  • Adaptable
  • Analytical
  • Customer-focused

Self-Assessment Questions:

  • Do you possess strong interpersonal skills and the ability to work well with all levels of staff?
  • Are you comfortable working flexible hours and meeting deadlines?
  • Do you have a proven track record of meeting and exceeding sales targets?

ASSUMPTION: Seprod values employees who are results-driven, collaborative, adaptable, analytical, and customer-focused, with a strong commitment to integrity and excellence.

⚠️ Potential Challenges

  • Managing multiple brands and products within a competitive market
  • Balancing strategic planning with day-to-day operational tasks
  • Working with diverse stakeholders, including vendors, external customers, and internal teams
  • Adapting to changes in the market and consumer behavior

ASSUMPTION: This role presents unique challenges that require strong interpersonal skills, adaptability, and a strategic mindset to succeed.

πŸ“ˆ Similar Roles Comparison

  • Compared to other brand management roles, this position offers a unique opportunity to work with a diverse portfolio of seafood and meats products in a dynamic market.
  • Seprod's extensive experience and commitment to quality make it an attractive employer in the manufacturing industry, with opportunities for career growth and development.
  • This role is suitable for mid-level marketing professionals with 3-5 years of experience in brand management or a related field, looking to advance their careers in a structured and supportive work environment.

ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in brand management within a dynamic and supportive work environment.

πŸ“ Sample Projects

  • Developing a comprehensive marketing plan for a new seafood product launch, including market research, competitive analysis, and promotional strategies
  • Conducting a sales analysis to identify trends and opportunities for improving sales performance across the seafood and meats portfolio
  • Managing a trade visit to a key customer, including new client presentations and product training exercises

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from strategic planning to day-to-day operational tasks.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the overall marketing and brand management strategy for CPJ's seafood and meats portfolio?
  • What opportunities are there for professional development and growth within the marketing and brand management functions at Seprod?
  • How does Seprod support work-life balance for its employees?
  • What is the company's approach to innovation and staying competitive in the market?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, strategic fit, growth opportunities, work-life balance, and the company's approach to innovation and competition.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your ability to work well with others and meet deadlines.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
  • Research Seprod's products, market position, and competition to demonstrate your understanding of the industry and the company's unique value proposition.
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.