📌 Core Information
🔹 Job Title: Brand Manager - Craftsman
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Towson, Maryland, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive brand marketing strategies for the Craftsman brand.
- Managing brand marketing campaigns, including content and full campaign toolkit creation, optimizations, and reporting.
- Collaborating with cross-functional teams and vendor partners to enhance the end user experience across all touchpoints.
- Enrolling and engaging product and commercial partners and senior leadership to plans proposed.
- Creating user-based benefit-driven campaigns for core and new product categories using user insights.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute comprehensive brand marketing strategies for the Craftsman brand, including global brand planning, campaign development, product launch planning, product naming and messaging, photography and video, and collateral development.
✅ Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations, and reporting.
✅ Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline).
✅ Enroll and engage product and commercial partners and senior leadership to plans proposed.
✅ Coordinate with cross-functional teams and with agency partners to plan, develop, and deliver dynamic, world-class content.
✅ Partner with the research team to gain insight into how user segments experience the brand to create user-based benefit-driven campaigns for core and new product categories.
✅ Work with the Global Marketing Digital team on objectives, KPI alignment, and tracking of the digital ecosystem and make recommendations to improve executions.
ASSUMPTION: This role involves a mix of strategic planning, creative development, and project management, with a focus on delivering high-quality campaigns that resonate with users and drive brand KPIs.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: 3+ years of brand marketing experience
Required Skills:
- Proven experience in brand campaign development and execution.
- Ability to leverage insights to drive decisions, optimize, and report on performance.
- Strong project management skills and the ability to work effectively with cross-functional teams and stakeholders.
- Excellent communication and presentation skills.
Preferred Skills:
- Experience with global brand marketing campaigns.
- Familiarity with the power tools industry.
ASSUMPTION: Candidates with experience in brand marketing, campaign development, and strong project management skills are well-suited for this role. Familiarity with the power tools industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $60,800 - $109,400 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package.
Benefits:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
- Discounts on Stanley Black & Decker tools and other partner programs.
Working Hours: Full-time, with hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is based on market data for brand manager roles in the marketing industry, with consideration for the company's size and the location. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Stanley Black & Decker is a global leader in the manufacturing industry, with a focus on tools, storage, and outdoor products. The company operates in over 60 countries and has a rich history dating back to 1843.
Company Size: With over 58,000 employees worldwide, Stanley Black & Decker is a large, global organization that offers numerous opportunities for career growth and development.
Founded: The company was founded in 1843 and has since grown into a vibrant, diverse, global growth company.
Company Description:
- The world's largest tool company, providing innovative solutions to builders, protectors, makers, and explorers.
- Committed to ensuring state-of-the-art "smart factory" products and services provide greater quality to customers and greater environmental and social value to the planet.
- Dedicated to ensuring a diverse, inclusive, and respectful work environment where employees can grow and develop their skills along multiple career paths.
Company Specialties:
- Tools
- Storage
- Industrial
- Professional Power Tools
- Pneumatic Tools
- Fasteners
- Consumer Power Tools
- Lawn & Garden
- Hand Tools
- Power Tools & Accessories
- Storage
- Electrified Outdoor Products
- Engineered Fastening
- Automotive
- Aerospace
- Construction
- and Infrastructure
Company Website: www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker is a well-established, global company with a strong brand and a commitment to innovation, quality, and sustainability. The company offers a comprehensive benefits package and opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing professional with the opportunity for growth and advancement within the company.
Reporting Structure: The Brand Manager reports directly to the Global Brand Director for Craftsman.
Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department or explore opportunities in other areas of the business.
- Access to learning and development resources, including the Lean Academy and online university, to help employees grow their skills and advance their careers.
- Opportunities to work on global campaigns and collaborate with diverse teams, providing exposure to different aspects of the business and industry.
ASSUMPTION: This role offers a unique opportunity to work on a well-known brand and gain experience in global brand marketing. The hybrid work arrangement provides flexibility and the potential for career growth within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities and a hybrid work environment.
Office Location(s): 701 E. Joppa Road, Towson, MD 21286, US
Geographic Context:
- Towson, Maryland, is a suburb of Baltimore with a population of approximately 55,000 people.
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation.
- Towson is home to several Fortune 500 companies and has a strong job market, providing ample opportunities for career growth and development.
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The Towson office provides a modern, collaborative work environment with on-site amenities and a hybrid work arrangement, offering employees the best of both worlds – the ability to work from home and the opportunity to connect with colleagues in person.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the hiring manager.
- On-site or virtual interview with the hiring manager and other team members.
- Final interview with the Global Brand Director for Craftsman.
- Background check and offer extension.
Key Assessment Areas:
- Brand marketing experience and campaign development skills.
- Project management and cross-functional team collaboration skills.
- Communication and presentation skills.
- Alignment with company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and campaign development skills.
- Be prepared to discuss your experience with brand campaign development and execution, as well as your ability to leverage insights to drive decisions and optimize performance.
- Research the company and the Craftsman brand to demonstrate your understanding of the business and the role.
- Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement.
ATS Keywords: Brand Marketing, Campaign Development, Project Management, Cross-Functional Teams, User Insights, Global Brand Marketing, Power Tools Industry
ASSUMPTION: The application process for this role is typical for a mid-level marketing position, with a focus on assessing the candidate's brand marketing experience, campaign development skills, and project management abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo, HubSpot)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on project management, marketing automation, and design and creative tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We drive progress through continuous improvement and creativity.
- Quality: We deliver excellence in everything we do.
- Sustainability: We are committed to making a positive impact on the world.
- Diversity, Equity & Inclusion: We foster an inclusive environment where everyone can thrive.
- Collaboration: We work together to achieve more.
Work Style:
- Hybrid work arrangement, with 2-3 days on-site per week.
- Collaborative and team-oriented work environment.
- Focus on results and delivering high-quality campaigns.
Self-Assessment Questions:
- Do you align with Stanley Black & Decker's commitment to innovation, quality, and sustainability?
- Are you comfortable working in a hybrid work environment and collaborating with diverse teams?
- Do you thrive in a results-driven, campaign-focused work environment?
ASSUMPTION: Stanley Black & Decker values innovation, quality, sustainability, diversity, equity, and inclusion, and fosters a collaborative work environment. Candidates who align with these values and are comfortable working in a hybrid, results-driven environment are well-suited for this role.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events, trade shows, or meetings with global team members.
- The hybrid work arrangement may present challenges in maintaining work-life balance for some individuals.
- The role may require working on multiple campaigns simultaneously, which can be demanding and require strong project management skills.
- The Towson office is located in a suburban area, which may not be convenient for some candidates.
ASSUMPTION: While this role offers many benefits and opportunities for growth, it also presents some potential challenges that candidates should consider when evaluating the position.
📈 Similar Roles Comparison
- This role is similar to other brand manager positions in the marketing industry, but with a focus on global brand marketing and the power tools industry.
- Compared to other mid-level marketing roles, this position offers a unique opportunity to work on a well-known brand and gain experience in global brand marketing.
- Career paths for brand managers can vary depending on the industry and the company, but may include opportunities to advance to senior brand manager, director, or vice president roles.
ASSUMPTION: This role is similar to other brand manager positions in the marketing industry, but with a unique focus on global brand marketing and the power tools industry. Career paths for brand managers can vary depending on the industry and the company, but may include opportunities to advance to senior brand manager, director, or vice president roles.
📝 Sample Projects
- Developing and executing a global brand marketing campaign for the launch of a new Craftsman product line.
- Creating user-based benefit-driven campaigns for core and new product categories using user insights and research.
- Managing brand marketing campaigns for seasonal promotions or special events, such as Black Friday or Father's Day.
ASSUMPTION: These sample projects illustrate the types of campaigns and initiatives a brand manager for Craftsman might work on, highlighting the global, user-focused, and strategic nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Craftsman brand?
- How does the Global Brand Director for Craftsman support and empower the brand manager in this role?
- What are the key priorities for the Craftsman brand in the next 1-2 years, and how does this role contribute to achieving those objectives?
- How does Stanley Black & Decker foster a culture of innovation and continuous improvement, and what opportunities are there for growth and development in this role?
- What is the work-life balance like for employees in this role, and how does the hybrid work arrangement support that?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, allowing them to make an informed decision about whether the position is the right fit for their career goals and personal preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your brand marketing experience and campaign development skills.
- Prepare for your interview by researching the company and the Craftsman brand, and be ready to discuss your experience with brand campaign development and execution.
- If selected for an on-site or virtual interview, be prepared to present your portfolio or examples of your work, if applicable.
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
