📌 Core Information
🔹 Job Title: Brand Manager - CRAFTSMAN
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Towson, MD, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Brand Management
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive brand marketing strategies
- Managing brand marketing campaigns, including content and full campaign toolkit creation, optimizations, and reporting
- Collaborating with cross-functional teams and vendor partners to deliver improved end-user experience across all touchpoints
- Enrolling and engaging product and commercial partners and senior leadership to plans proposed
- Upholding and maintaining brand fundamentals
ASSUMPTION: This role focuses on driving brand equity and user engagement through strategic marketing campaigns and cross-functional collaboration.
📋 Key Responsibilities
✅ Understands and creates a vision for the future of the brand and establishes a roadmap to elevate brand positioning in the hearts and minds of end users
✅ Manages brand marketing campaigns, including but not limited to, content and full campaign toolkit creation, optimizations, and reporting
✅ Partners with the global brand team to ensure alignment on campaign look, feel, and messaging
✅ Works with cross-functional teams and vendor partners to deliver improved end-user experience across all touchpoints (online and offline)
✅ Enrolls and engages product and commercial partners and senior leadership to plans proposed
✅ Coordinates with cross-functional teams and with agency partners to plan, develop, and deliver dynamic, world-class content
✅ Partners with the research team to gain insight into how user segments experience the brand to create user-based benefit-driven campaigns for core and new product categories
✅ Works with cross-functional teams to gather and streamline market data, insights, and business performance to build a strategic brand marketing approach
✅ Upholds and maintains brand fundamentals
ASSUMPTION: This role requires a balance of strategic thinking, creative problem-solving, and strong project management skills to successfully manage brand marketing campaigns and drive brand equity.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communication, or a related field
Experience: 3+ years of brand marketing experience
Required Skills:
- Brand campaign development and execution
- Launching brand marketing campaigns and developing content and messaging strategies
- Leveraging insights to drive decisions, optimizing, and reporting on performance
- Effective communication throughout the organization
Preferred Skills:
- Experience with launching brand marketing campaigns and developing content and messaging strategies
- Experience with launching brand marketing campaigns and developing content and messaging strategies
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,800 - $109,400 per year (based on market location and job-related knowledge, skills, and experience)
Benefits:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement
- Discounts on Stanley Black & Decker tools and other partner programs
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market data for brand manager roles in the United States. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically focused on tools, storage, and outdoor power equipment
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1843, with a rich history and strong brand recognition
Company Description:
- Stanley Black & Decker provides innovative, high-quality tools and solutions for builders, protectors, makers, and explorers
- The company offers a wide range of products, including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS, and Black + Decker
- Stanley Black & Decker is committed to ensuring its state-of-the-art "smart factory" products and services provide greater quality to customers and greater environmental and social value to the planet
Company Specialties:
- Tools
- Storage
- Industrial
- Professional Power Tools
- Pneumatic Tools
- Fasteners
- Consumer Power Tools
- Lawn & Garden
- Hand Tools
- Power Tools & Accessories
- Storage
- Electrified Outdoor Products
- Engineered Fastening
- Automotive
- Aerospace
- Construction
- and Infrastructure
Company Website: www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker's extensive product portfolio and global presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the global brand management team
Reporting Structure: This role reports directly to the Global Brand Manager and collaborates with cross-functional teams, including product, commercial, and marketing
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Expanding brand management skills and expertise through campaign development and execution
- Gaining experience working with cross-functional teams and vendor partners
- Potential career progression into senior brand management roles or other marketing functions within the organization
ASSUMPTION: Success in this role may lead to increased responsibilities and opportunities for career advancement within the global brand management team or other marketing functions within Stanley Black & Decker.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): Towson, MD, United States
Geographic Context:
- Towson, Maryland, is a suburb of Baltimore, offering a mix of urban and suburban living with easy access to major cities and attractions
- The area provides a variety of housing options, cultural amenities, and recreational opportunities
- Maryland is known for its historic sites, beautiful landscapes, and vibrant arts and culture scenes
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their individual preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview or assessment with senior leadership
Key Assessment Areas:
- Brand marketing campaign development and execution
- Cross-functional team collaboration and communication
- Problem-solving and strategic thinking
- Adaptability and flexibility in a hybrid work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand marketing experience and skills
- Demonstrate your understanding of the CRAFTSMAN brand and its target audience
- Showcase your ability to develop and execute strategic brand marketing campaigns
ATS Keywords: Brand marketing, campaign management, content development, product launch planning, cross-functional collaboration, market data analysis, user insights, brand positioning, communication, creative strategy
ASSUMPTION: Applicants should focus on demonstrating their relevant brand marketing experience and skills, as well as their ability to develop and execute strategic brand marketing campaigns.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with marketing automation tools are essential for this role. Experience with project management and data analysis tools would be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation and excellence
- Customer focus
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced work environment
- Strong emphasis on collaboration and teamwork
- Opportunities for growth and development
- Hybrid work arrangement, offering a balance between on-site collaboration and remote flexibility
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working in a hybrid setting, balancing on-site collaboration and remote flexibility?
- Do you possess strong communication and collaboration skills, enabling you to work effectively with cross-functional teams?
ASSUMPTION: Applicants should assess their fit with Stanley Black & Decker's company values and work style, ensuring they possess the necessary skills and attributes to succeed in a dynamic, collaborative, and fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple brand marketing campaigns simultaneously, requiring strong project management and prioritization skills
- Collaborating with cross-functional teams and vendor partners, necessitating effective communication and communication skills
- Adapting to a hybrid work environment, balancing on-site collaboration and remote flexibility
- Keeping up with industry trends and best practices in brand marketing, requiring continuous learning and development
ASSUMPTION: Applicants should be prepared to manage multiple priorities, collaborate effectively with cross-functional teams, adapt to a hybrid work environment, and commit to continuous learning and development to succeed in this role.
📈 Similar Roles Comparison
- Brand Manager (CRAFTSMAN) vs. Senior Brand Manager (CRAFTSMAN):
- Brand Manager: Focuses on executing brand marketing campaigns and collaborating with cross-functional teams
- Senior Brand Manager: Oversees brand marketing strategy, manages brand managers, and influences senior leadership decisions
- Brand Manager (CRAFTSMAN) vs. Brand Manager (DEWALT):
- CRAFTSMAN: Focuses on the CRAFTSMAN brand, targeting DIY enthusiasts and professional contractors
- DEWALT: Focuses on the DEWALT brand, targeting professional contractors and tradespeople
- Brand Manager (CRAFTSMAN) vs. Brand Manager (STANLEY):
- CRAFTSMAN: Focuses on the CRAFTSMAN brand, targeting DIY enthusiasts and professional contractors
- STANLEY: Focuses on the STANLEY brand, targeting professional contractors, tradespeople, and industrial users
ASSUMPTION: Applicants should understand the unique aspects of the CRAFTSMAN brand and its target audience, as well as the differences between brand management roles within Stanley Black & Decker's various brands.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing campaign for a new CRAFTSMAN product launch
- Collaborating with cross-functional teams to create user-based benefit-driven campaigns for core and new product categories
- Gathering and streamlining market data, insights, and business performance to build a strategic brand marketing approach
ASSUMPTION: Applicants should be prepared to develop and execute strategic brand marketing campaigns, collaborate with cross-functional teams, and analyze market data to drive brand equity and user engagement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other brand managers and senior leadership within the global brand management team?
- What opportunities are there for growth and development within the global brand management team or other marketing functions within Stanley Black & Decker?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
- What are the most significant challenges facing the CRAFTSMAN brand, and how can this role address them?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry, as well as their eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant brand marketing experience and skills
- Write a cover letter demonstrating your understanding of the CRAFTSMAN brand and your ability to develop and execute strategic brand marketing campaigns
- Prepare examples of your previous brand marketing campaign work, if applicable
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
