Brand Manager (d/m/w)

📌 Core Information

🔹 Job Title: Brand Manager (d/m/w)

🔹 Company: LIQID Investments GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (on-site and remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and strengthening LIQID's brand position and equity
• Creating consistent brand communication across all touchpoints
• Leading key brand projects in collaboration with the creative studio
• Analyzing and optimizing brand performance

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally.

📋 Key Responsibilities

✅ Markenpositionierung: Continuously strengthen LIQID's brand position and develop brand equity through smart campaigns

✅ Qualitätskontrolle & Beratung: Ensure brand coherence, develop quality standards, and support other teams as a sparring partner

✅ Kampagnensteuerung & Projektarbeit: Lead central brand projects and coordinate the production of key assets with the creative studio

✅ Messung & Insights: Support the analysis of brand performance and derive concrete action recommendations

✅ Agentursteuerung & Schnittstellenmanagement: Serve as the point of contact for external marketing and creative agencies to ensure smooth collaboration

ASSUMPTION: This role requires a high level of independence, strong project management skills, and the ability to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 6 years of experience in brand management, campaign management, or growth marketing, preferably in a dynamic, growth-oriented environment

Required Skills:

• Excellent communication skills, both internally and externally
• Structured and detail-oriented work style
• Creativity and the ability to contribute innovative ideas
• Experience working with external partners (e.g., agencies)

Preferred Skills:

• Experience in the financial services industry
• Fluency in German and English

ASSUMPTION: A strong understanding of the financial services industry and proficiency in both German and English are highly desirable for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards)

Benefits:

• Flexible working models and mobile working regulations
• 28 days of vacation and two additional free days on December 24th and 31st
• 1,500€ development budget per year for personal and professional growth
• Attractive conditions for LIQID's investment strategies, monthly lunch subsidy, and exclusive discounts with various providers
• Regional organic products and health initiatives

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on the role, experience level, and location. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - LIQID is a digital wealth manager for affluent clients, offering access to investment strategies and opportunities previously available only to high-net-worth and institutional investors.

Company Size: 51-200 employees - LIQID offers a dynamic and collaborative work environment with flat hierarchies and cultural openness.

Founded: 2016 - LIQID has been named Germany's best wealth manager by the country's leading business monthly, Capital, for the last six years.

Company Description:

• Europe's leading digital wealth manager for affluent clients
• Offers tailored wealth management and professionally curated portfolios of top quartile private equity, venture capital, and real estate funds
• Manages around €3 billion for its clients

Company Specialties:

• Investing
• Private Equity
• Venture Capital
• Real Estate
• Wealth Management

Company Website: https://www.liqid.de

ASSUMPTION: LIQID is a well-established company in the financial services industry with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: Mid-level to senior - This role offers the opportunity to grow within the marketing department and contribute significantly to LIQID's success.

Reporting Structure: The Brand Manager reports directly to the Head of Marketing and works cross-functionally with various teams, including the in-house creative studio.

Work Arrangement: Hybrid - This role requires a mix of on-site and remote work, with the opportunity for flexible working models and mobile working regulations.

Growth Opportunities:

• Progression to a senior or leadership role within the marketing department
• Expanding responsibilities and taking on new challenges as the company grows
• Access to professional development opportunities, such as workshops, training, and mentoring

ASSUMPTION: LIQID offers strong growth opportunities for motivated and talented individuals who demonstrate a strong performance and commitment to the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace - LIQID's office is located in the heart of Berlin, offering a vibrant and dynamic work environment.

Office Location(s): Kurfürstendamm 177, Berlin, Germany

Geographic Context:

• Berlin is a major European hub for technology, startups, and innovation
• The office is located in a central and well-connected area, with easy access to public transportation
• The city offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and numerous recreational opportunities

Work Schedule: Full-time (40 hours per week) with flexible working hours and the opportunity for remote work

ASSUMPTION: LIQID's office environment is designed to foster collaboration, creativity, and productivity, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Short video interview with the recruiting team
• Video interview with the Head of Marketing
• Case study to assess problem-solving skills and strategic thinking
• Personal meeting with the team to discuss the role and company culture

Key Assessment Areas:

• Brand management experience and skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with LIQID's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the case study by researching LIQID's brand and industry trends
• Demonstrate your enthusiasm for the role and LIQID's mission during the interviews

ATS Keywords: Brand Management, Campaign Management, Growth Marketing, Communication Skills, Project Management, Analytical Skills, Collaboration, Creativity, Financial Services, Digital Wealth Management

ASSUMPTION: LIQID's application process is designed to assess candidates' skills, experience, and cultural fit, with a strong focus on transparency and candidate experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, or Marketo)

ASSUMPTION: LIQID uses industry-standard tools and technologies to support its marketing efforts and ensure efficient collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Expertise and excellence
• Collaboration and teamwork
• Innovation and continuous learning
• Integrity and responsibility

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Strong focus on results and performance
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you align with LIQID's customer-centric approach to brand management?
• How do you approach working collaboratively with cross-functional teams?
• How do you stay up-to-date with industry trends and best practices in brand management?

ASSUMPTION: LIQID values candidates who demonstrate a strong cultural fit, with a focus on customer-centricity, collaboration, and a passion for innovation and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working with external partners and agencies to ensure brand coherence and quality
• Balancing the need for creativity and innovation with the requirement for consistent brand communication
• Adapting to a hybrid work environment and managing remote team members

ASSUMPTION: LIQID's dynamic and fast-paced environment may present challenges, but also offers opportunities for growth and professional development.

📈 Similar Roles Comparison

• Brand Manager vs. Marketing Manager - Brand Manager focuses specifically on brand development and management, while Marketing Manager oversees a broader range of marketing activities
• Industry-specific context - LIQID's focus on digital wealth management and affluent clients sets it apart from other financial services companies
• Career path comparison - Brand Manager is a mid-level to senior role with opportunities for progression to leadership positions within the marketing department

ASSUMPTION: LIQID's Brand Manager role offers a unique opportunity to work in a dynamic and innovative industry, with a strong focus on brand development and management.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy to strengthen LIQID's brand position and equity
• Leading a cross-functional team to create and launch a new marketing campaign, from concept to execution
• Analyzing and optimizing LIQID's brand performance using market research and analytics tools

ASSUMPTION: LIQID's Brand Manager role offers a wide range of projects and initiatives, with a strong focus on brand development, management, and optimization.

❓ Key Questions to Ask During Interview

• How does LIQID approach brand management in the digital wealth management industry?
• What are the key priorities for this role in the first 90 days?
• How does LIQID support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and employee well-being?
• How does LIQID collaborate with external partners and agencies to ensure brand coherence and quality?

ASSUMPTION: Asking insightful and well-researched questions demonstrates your interest in the role and LIQID's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: LIQID Karriere
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the case study by researching LIQID's brand and industry trends
• Demonstrate your enthusiasm for the role and LIQID's mission during the interviews
• Follow up with the recruiting team after the interview to express your interest in the role and LIQID's mission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.