📌 Core Information
🔹 Job Title: Brand Manager, Dewalt Activation
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Valley City, Ohio, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive brand marketing strategies for Dewalt's North American activations within the Commercial and Industrial business units.
- Managing marketing campaigns and creating media plans to deliver on objectives alongside the Senior Brand Manager.
- Partnering with the Global Brand team to ensure alignment on brand messaging and positioning.
- Working cross-functionally with internal teams and external agencies to propose, advise, and execute media plans.
- Analyzing user segment experiences to create end-user driven campaigns that deliver clear consumer understanding across all touchpoints.
ASSUMPTION: This role requires strong cross-functional leadership and proven success leading projects and delivering on time.
📋 Key Responsibilities
✅ Plan, develop, and execute comprehensive brand marketing strategies for North American activations within the Commercial and Industrial business units.
✅ Manage marketing campaigns and create comprehensive media plans to deliver on objectives alongside the Senior Brand Manager.
✅ Partner with the Global Brand team to ensure alignment on brand messaging and positioning.
✅ Develop media plans and define campaign objectives alongside the Digital marketing team and external agencies to propose, advise, and execute those plans, as well as make recommendations for improvement.
✅ Keep cross-functional teams informed and engaged on marketing plans to drive business growth in the Commercial and Industrial channels.
✅ Partner with the internal insights team to understand how user segments experience the brand and create end-user driven campaigns that deliver clear consumer understanding across all touchpoints.
✅ Work with the Creative Studio team to create meaningful and relevant content for marketing campaigns and new product launches.
ASSUMPTION: This role may require occasional travel for meetings and events.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing
Experience: 3-5 years of brand marketing experience
Required Skills:
- Proven success in brand campaign development and execution
- Experience with launching brand marketing campaigns, developing content & messaging strategies, leveraging insights to drive decisions, and reporting out on performance
- Strong cross-functional leadership and project management skills
- Excellent communication and presentation skills
Preferred Skills:
- Experience in the manufacturing or industrial sector
- Fluency in Spanish
ASSUMPTION: Proficiency in Microsoft Office Suite and experience with marketing automation tools are expected.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the manufacturing sector)
Benefits:
- Medical, dental, life, vision, disability, and retirement benefits
- Employee Stock Purchase Plan
- Paid Time Off, including paid vacation, holidays, and personal days
- Tuition reimbursement
- Discounts on Stanley Black & Decker tools and products and other partner programs
Working Hours: Full-time, Monday-Friday, with some flexibility for remote work
ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically tools and outdoor products
Company Size: 10,001+ employees (Global)
Founded: 1843 (as Stanley Works, merged with Black & Decker in 2010)
Company Description:
- Stanley Black & Decker is a leading global provider of hand tools, power tools, and related accessories, as well as a broad range of storage, security, and engineered fastening solutions.
- The company's iconic brands include DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, and CUB CADET.
- Stanley Black & Decker has a strong commitment to sustainability, social responsibility, and innovation.
Company Specialties:
- Hand Tools
- Power Tools
- Storage
- Security
- Engineered Fastening
- Outdoor Products
Company Website: www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker is a well-established company with a strong global presence and a reputation for quality and innovation.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: Reports to the Senior Brand Manager, Dewalt
Work Arrangement: Remote, with occasional travel for meetings and events
Growth Opportunities:
- Potential advancement to Senior Brand Manager or other leadership roles within the marketing department
- Opportunities to work on diverse brands and product categories within the Stanley Black & Decker portfolio
- Access to learning and development resources, including online courses and workshops
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to the company's headquarters in New Britain, CT, or other office locations
Office Location(s): Valley City, OH (Remote); New Britain, CT (Headquarters); Towson, MD; Montpeilier, IN; Martorell, Spain; Melbourne, Australia; Jakarta, Indonesia
Geographic Context:
- Valley City, OH is a small city located in northeastern Ohio, approximately 30 miles southeast of Cleveland
- The remote work arrangement allows for flexibility in living and working arrangements
- Stanley Black & Decker has a global presence, with offices and manufacturing facilities in numerous countries
Work Schedule: Full-time, Monday-Friday, with some flexibility for remote work
ASSUMPTION: The remote work arrangement may require occasional travel for meetings and events, and the successful candidate should be comfortable working independently and managing their time effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Behavioral and situational interview with the hiring manager
- Final interview with the Senior Brand Manager and other key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Brand management experience and skills
- Cross-functional leadership and project management abilities
- Communication and presentation skills
- Alignment with Stanley Black & Decker's company culture and values
Application Tips:
- Highlight relevant brand management experience and achievements in your resume and cover letter
- Demonstrate your understanding of the Dewalt brand and the Commercial and Industrial business units in your application materials
- Prepare examples of successful brand campaigns you have managed and the results they achieved
ATS Keywords: Brand Manager, Dewalt, Marketing Campaigns, Media Plans, Cross-Functional Leadership, Project Management, Stanley Black & Decker
ASSUMPTION: The application process may take several weeks, and communication from the hiring team may be limited due to the high volume of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in these tools is expected, and the successful candidate should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We drive progress through continuous improvement and creativity
- Accountability: We take personal responsibility for our actions and their outcomes
- Teamwork: We collaborate and support each other to achieve our goals
- Integrity: We act with honesty and fairness in all our interactions
- Sustainability: We are committed to responsible business practices and environmental stewardship
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering value to customers and stakeholders
- Adaptable and comfortable with change in a dynamic, global organization
Self-Assessment Questions:
- How do you align with Stanley Black & Decker's commitment to innovation and continuous improvement?
- Describe a time when you demonstrated strong cross-functional leadership and collaboration to achieve a goal.
- How do you balance the need for flexibility and adaptability with a focus on delivering consistent, high-quality results?
ASSUMPTION: Stanley Black & Decker values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working remotely, which may require self-motivation and effective communication with team members and stakeholders
- Occasional travel for meetings and events, which may disrupt personal schedules and routines
- Navigating a large, global organization with diverse brands and product categories, requiring adaptability and a willingness to learn
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Brand Manager vs. Senior Brand Manager: The Brand Manager role focuses more on executing campaigns and managing projects, while the Senior Brand Manager role involves strategic planning and leadership
- Brand Manager vs. Product Manager: The Brand Manager role focuses on marketing and customer-facing aspects of the brand, while the Product Manager role is responsible for product development and lifecycle management
- Brand Manager vs. Marketing Manager: The Brand Manager role is more specialized and focused on brand-specific marketing, while the Marketing Manager role has a broader scope and may oversee multiple brands or product categories
ASSUMPTION: Each role has its unique focus and requirements, and the successful candidate should understand the differences and how their skills and experience align with the Brand Manager role.
📝 Sample Projects
- Developing and executing a comprehensive media plan for a new Dewalt product launch, including targeted advertising, influencer partnerships, and event sponsorships
- Conducting market research and analyzing consumer insights to inform brand positioning and messaging strategies for Dewalt's Commercial and Industrial business units
- Collaborating with the Creative Studio team to create engaging and on-brand content for Dewalt's social media channels and website
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Brand Manager, Dewalt Activation role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Brand Manager, Dewalt Activation role?
- How does this role fit into the broader marketing strategy for Dewalt and Stanley Black & Decker?
- What are the key priorities for the first 90 days in this role?
- How does Stanley Black & Decker support the growth and development of its employees, particularly in marketing roles?
- What are the most challenging aspects of working remotely for this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of successful brand campaigns you have managed and the results they achieved
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
