Brand Manager, Diablo Immortal

📌 Core Information

🔹 Job Title: Brand Manager, Diablo Immortal

🔹 Company: Blizzard Entertainment

🔹 Location: Irvine, CA

🔹 Job Type: Hybrid

🔹 Category: Entertainment Providers

🔹 Date Posted: 2025-06-11

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading global brand strategy for Diablo Immortal
• Crafting emotionally resonant campaigns and driving player engagement
• Collaborating with publishing, creative, product, and regional teams
• Launching new content and executing integrated marketing programs
• Evolving brand voice across platforms and scaling presence in key markets

ASSUMPTION: This role requires a strong blend of creative and analytical skills, as well as experience in mobile game marketing and brand management.

📋 Key Responsibilities

✅ Lead brand strategy for Diablo Immortal across global markets

✅ Execute integrated campaigns, including seasonal content drops, new class launches, cultural activations, and IP collaborations

✅ Partner on go-to-market planning and campaign pillars for key content moments

✅ Drive creative excellence and ensure creative consistency across brand touchpoints

✅ Serve as cross-functional leader, translating strategy into action across complex organizations

✅ Measure and optimize campaign performance using market insights, player data, and performance KPIs

✅ Manage agency relationships to ensure on-time and on-brand execution of campaign deliverables

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, influence, and presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 12+ years of marketing experience, including 2+ years in a leadership or people management role

Required Skills:

• Proven success leading brand strategy and campaign execution for mobile games or live-service entertainment products
• Deep understanding of mobile user behavior, growth marketing principles, and player lifecycle management
• Strong experience with cross-functional team leadership, agency oversight, and international campaign deployment
• Ability to blend creative instincts with analytical rigor
• Outstanding communication, influence, and presentation skills
• Passion for the Diablo franchise and gaming culture

Preferred Skills:

• Experience marketing mobile games in Asia or other high-growth markets
• Prior success with IP collaborations or large-scale tentpole campaigns
• Familiarity with user acquisition, in-game monetization strategy, or performance creative testing
• Knowledge of Diablo Immortal's gameplay, world, and audience expectations

ASSUMPTION: Candidates should have a strong understanding of the mobile gaming industry and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $87,480 - $161,910 Annual

Benefits:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on the U.S. location and may vary for other regions. Benefits may also vary based on employment status and location.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 5,001-10,000 employees

Founded: 1991 (as Activision, Inc.)

Company Description:

• Activision Blizzard, Inc. is one of the world’s largest interactive entertainment companies, with operations across North America, Europe, and Asia.
• The company is home to some of the most beloved entertainment franchises, including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™.
• Activision Blizzard has been recognized as one of FORTUNE’s “100 Best Companies To Work For®” and has earned a spot on FORTUNE’s “Most Admired Companies,” and “Future 50” lists.

Company Specialties:

• Video Games
• Entertainment
• Consumer Products
• Media
• Film and TV
• Gaming
• and Production

Company Website: http://www.activisionblizzard.com/

ASSUMPTION: Activision Blizzard is a large, established company with a strong focus on employee well-being and work-life balance.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Director of Publishing, Diablo Immortal

Work Arrangement: Hybrid, with some work on-site and some work-from-home

Growth Opportunities:

• Potential to grow into a senior leadership role within the marketing team
• Opportunities to work on multiple high-profile brands and franchises
• Possibility to transition into other areas of the business, such as product management or publishing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile projects and collaborate with industry-leading teams.

🌍 Location & Work Environment

Office Type: On-site with hybrid work arrangement

Office Location(s): 3100 Ocean Park Boulevard, Santa Monica, California 90405, US

Geographic Context:

• Irvine, California, is located in Orange County, approximately 45 miles southeast of Los Angeles
• The area offers a mix of urban and suburban living, with a mild Mediterranean climate
• Orange County is known for its beaches, parks, and outdoor recreation opportunities

Work Schedule: Full-time, 40 hours per week, with some flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the HR team
• On-site or virtual interview with the hiring manager and other team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Brand strategy and campaign development skills
• Cross-functional leadership and collaboration abilities
• Analytical skills and data-driven decision-making
• Communication, influence, and presentation skills
• Cultural fit and passion for the Diablo franchise

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of brand campaigns you've led and their outcomes
• Be ready to discuss your understanding of the Diablo franchise and mobile gaming trends
• Showcase your ability to blend creative instincts with analytical rigor

ATS Keywords: Brand Strategy, Campaign Execution, Mobile User Behavior, Growth Marketing, Cross-Functional Leadership, Creative Development, Analytical Skills, Communication Skills, Influence, Presentation Skills, Gaming Culture Knowledge, Agency Management, Market Insights, Player Data Analysis, Performance KPIs, User Acquisition, In-Game Monetization

ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership skills, and cultural fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, JIRA, Trello)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
• Creative design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Proficiency in relevant marketing, project management, and creative tools is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration
• Integrity
• Fun

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and analytical
• Creative and innovative
• Passionate about gaming and entertainment

Self-Assessment Questions:

• How do you approach blending creative instincts with analytical rigor in your decision-making process?
• Can you provide an example of a time when you led a cross-functional team to execute a successful brand campaign?
• How do you stay up-to-date with mobile gaming trends and industry best practices?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and have a strong passion for gaming and entertainment.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a fast-paced environment
• Balancing creative and analytical demands in a single role
• Adapting to changes in the gaming industry and consumer behavior
• Working with external agencies and vendors to ensure on-time and on-brand execution

ASSUMPTION: These challenges can be mitigated with strong project management skills, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• This role is more focused on brand strategy and campaign execution than product management or publishing
• Compared to other brand manager roles in the gaming industry, this position offers a unique opportunity to work on a high-profile mobile game within a large, established company
• Career progression may differ from roles in smaller studios or independent agencies

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with the potential for significant impact on the Diablo Immortal brand.

📝 Sample Projects

• Developing and executing a global brand campaign for a new Diablo Immortal content update
• Collaborating with regional teams to adapt brand messaging for key markets
• Partnering with product and publishing teams to define go-to-market plans for new class launches

ASSUMPTION: These projects demonstrate the brand manager's ability to lead cross-functional teams, develop strategic campaigns, and adapt to regional market needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Diablo Immortal?
• What are the key priorities for the brand in the next 12-24 months?
• How does the marketing team collaborate with other departments, such as product and publishing?
• What are the most important qualities for success in this role?
• How does the company support the growth and development of its employees?

ASSUMPTION: Asking these questions will help you understand the role's context, priorities, and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of brand campaigns you've led and their outcomes
• Be ready to discuss your understanding of the Diablo franchise and mobile gaming trends
• Showcase your ability to blend creative instincts with analytical rigor
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.