Brand Manager - Digital Marketing

📌 Core Information

🔹 Job Title: Brand Manager - Digital Marketing

🔹 Company: AkzoNobel

🔹 Location: Shanghai, China

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-27

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing official websites and WeChat Mini-Programs for multiple brands
• Leading Tiktok livestreaming projects to generate leads and empower offline stores
• Social Media management for multiple brands
• Collaborating with internal teams to deliver content and activities

ASSUMPTION: This role requires a high level of digital marketing expertise and experience in social commerce and livestreaming. The ideal candidate will have a strong commercial understanding and be sensitive to market dynamics.

📋 Key Responsibilities

✅ Lead Tiktok livestreaming strategy to acquire leads for offline stores

✅ Build up holistic livestreaming plan and implement on daily operation

✅ In charge of day-to-day operation of livestreaming for Dulux Brand including design, script, live streamer selection, driving traffic, and collaborating with sales team

✅ Monitor, analyze, and review the effectiveness and success of Dulux official live streaming performance and improve timely

✅ Work closely with internal team to empower distributors' social commerce if needed

✅ Manage official websites for multiple brands including Dulux, Dulux Pro, Levis, Huarun, Huarun Pro, Levis Pro, and Sikkens

✅ Update website content with latest brand, product, and retail store information

✅ Establish mini-sites to promote hero products or brand campaigns

✅ Manage official WeChat Mini-Programs for Dulux, Dulux Pro, and Huarun

✅ Develop and implement social media communication strategy for Levis WeChat and WeChat channel account

✅ Monitor user comments and distribute users' comments to related teams if needed

✅ Monitor competitors' social media accounts' performance and take actions accordingly

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple brands and platforms effectively.

🎯 Required Qualifications

Education: Bachelor degree and above

Experience: 8+ years of e-Commerce experience, particularly in Social Commerce and livestreaming

Required Skills:

• Proven working experience in Social Commerce area and comprehensive knowledge of livestreaming
• Strong commercial understanding and sensitivity to markets
• B2B2C Marketing and Deco related working experience (a plus)
• Solid team player with excellent interpersonal and communication skills with internal and external teams
• Good analytical skills
• Self-motivated and willing to learn
• Fluent in oral and written English, and skillful in MS Office

Preferred Skills:

• Experience in the chemical manufacturing industry
• Fluency in Mandarin

ASSUMPTION: Candidates with experience in the chemical manufacturing industry and fluency in Mandarin may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between CNY 400,000 - 600,000 per year, based on industry standards for a senior marketing role in Shanghai. This estimate may vary depending on the candidate's experience and qualifications.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and international work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AkzoNobel operates in the chemical manufacturing industry, specializing in paints and coatings. The company is a global leader in its field, with a strong presence in over 150 countries.

Company Size: AkzoNobel is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: AkzoNobel was founded in 1792 and has a rich history in the paints and coatings industry.

Company Description:

• AkzoNobel is committed to providing innovative paints and coatings that enhance everyday life and protect what matters most
• The company's portfolio of brands, including Dulux, International, Sikkens, and Interpon, is trusted by customers around the globe
• AkzoNobel is dedicated to providing sustainable solutions and preserving the best of what we have today while creating an even better tomorrow

Company Specialties:

• Paints and coatings
• Innovative solutions
• Sustainability
• Global presence

Company Website: www.akzonobel.com

ASSUMPTION: AkzoNobel's large size and global presence offer opportunities for career growth and exposure to diverse projects. The company's commitment to sustainability and innovation makes it an attractive employer for environmentally conscious professionals.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of expertise and experience in digital marketing and social commerce.

Reporting Structure: The Brand Manager will report directly to the Marketing Director and work closely with various internal teams, including Branding, Product, Sales, and Dulux Academy.

Work Arrangement: This is an on-site position based in Shanghai, China. The role may require occasional travel to other locations within the region.

Growth Opportunities:

• Progression to a regional or global marketing role within AkzoNobel
• Expansion of responsibilities to include additional brands or product categories
• Development of leadership skills through mentoring and coaching opportunities

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to regional or global marketing roles within the organization.

🌍 Location & Work Environment

Office Type: AkzoNobel's Shanghai office is a modern, international workspace with a collaborative and dynamic atmosphere.

Office Location(s): Shanghai, China

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China, offering a vibrant and dynamic work environment
• The city is known for its rich cultural heritage, modern infrastructure, and diverse culinary scene
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: Standard office hours are Monday - Friday, 9:00 AM - 6:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Shanghai offers a dynamic and international work environment, with a rich cultural heritage and diverse culinary scene. The city's humid subtropical monsoon climate may be a consideration for some candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and experience in social commerce and livestreaming
• Commercial understanding and sensitivity to market dynamics
• Strong interpersonal and communication skills
• Analytical skills and problem-solving abilities
• Cultural fit and alignment with AkzoNobel's values

Application Tips:

• Highlight relevant experience in social commerce and livestreaming in your resume
• Tailor your cover letter to demonstrate your understanding of AkzoNobel's business and the specific requirements of this role
• Prepare examples of successful livestreaming campaigns or social media strategies you've implemented in the past

ATS Keywords: Digital Marketing, Social Commerce, Livestreaming, E-Commerce, Brand Management, Marketing Strategy, Commercial Understanding, Market Dynamics, Team Player, Interpersonal Skills, Communication Skills, Analytical Skills, Problem-Solving

ASSUMPTION: AkzoNobel's interview process is designed to assess the candidate's technical skills, commercial understanding, and cultural fit. Applicants should be prepared to discuss their relevant experience and provide examples of successful marketing campaigns they've led in the past.

🛠️ Tools & Technologies

• Social media platforms (WeChat, Tiktok, etc.)
• Content management systems (CMS) for official websites and WeChat Mini-Programs
• Analytics tools (Google Analytics, social media analytics, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brands and platforms managed by the successful candidate.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Sustainability
• Innovation
• Collaboration
• Integrity

Work Style:

• Dynamic and international work environment
• Collaborative and team-oriented culture
• Focus on results and continuous improvement
• Opportunities for professional development and growth

Self-Assessment Questions:

• How do you align with AkzoNobel's commitment to sustainability and innovation in your personal and professional life?
• Can you describe a time when you had to adapt to a new cultural environment, and how did you approach it?
• How do you balance the need for collaboration and teamwork with the requirement to deliver results and meet deadlines?

ASSUMPTION: AkzoNobel values a diverse and inclusive work environment, and candidates who can demonstrate their alignment with the company's values and commitment to sustainability and innovation will be strong contenders for this role.

⚠️ Potential Challenges

• Managing multiple brands and platforms simultaneously may require strong organizational skills and time management
• Navigating the dynamic and competitive digital marketing landscape may present challenges in terms of staying up-to-date with trends and best practices
• Collaborating with internal teams and stakeholders may require strong interpersonal and communication skills to ensure effective communication and alignment
• Working in a large corporation may present opportunities for career growth but may also involve navigating complex organizational structures and politics

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their strong organizational skills, adaptability, and ability to build effective relationships with internal teams and stakeholders.

📈 Similar Roles Comparison

• This role differs from other brand management positions in its focus on digital marketing and social commerce, particularly livestreaming
• AkzoNobel's global presence and commitment to sustainability set it apart from other chemical manufacturing companies
• This role offers significant growth opportunities for the right candidate, with the potential to progress to regional or global marketing roles within the organization

ASSUMPTION: Candidates with experience in digital marketing and social commerce, particularly livestreaming, will find this role to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a successful livestreaming strategy for Dulux to generate leads and empower offline stores
• Managing the official website for multiple brands, including Dulux, Dulux Pro, Levis, Huarun, Huarun Pro, Levis Pro, and Sikkens
• Creating and implementing a social media communication strategy for Levis WeChat and WeChat channel account

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may be responsible for in this role. The specific projects and brands managed may vary depending on the successful candidate's experience and the organization's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does AkzoNobel support the professional development and growth of its employees?
• What are the key challenges facing the marketing team in the coming year, and how can this role contribute to addressing them?
• How does AkzoNobel measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the organization's priorities and expectations. The specific questions asked may vary depending on the candidate's experience and the interview's stage.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in social commerce and livestreaming
• Write a cover letter that demonstrates your understanding of AkzoNobel's business and the specific requirements of this role
• Prepare examples of successful livestreaming campaigns or social media strategies you've implemented in the past
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.