📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Forestown
🔹 Location: Brazil (preferred: Recife)
🔹 Job Type: PJ (Pessoa Jurídica)
🔹 Category: Online Gaming & Sports Betting
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote work possibilities)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local brand strategies in line with global positioning and business goals.
- Ensuring brand consistency across all marketing touchpoints, including digital campaigns, partnerships, events, content, and social media.
- Conducting market research to understand consumer behavior, cultural nuances, and competitor positioning.
- Collaborating with internal teams to align branding across all functions.
- Supporting and guiding local campaigns, sponsorships, influencer collaborations, and creative production.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the Brazilian market and consumer behavior.
📋 Key Responsibilities
✅ Develop and execute local brand strategy in line with global positioning and business goals.
✅ Ensure brand consistency across all marketing touchpoints, including digital campaigns, partnerships, events, content, and social media.
✅ Conduct market research to understand consumer behavior, cultural nuances, and competitor positioning.
✅ Work closely with internal teams (marketing, design, product, and customer support) to align branding across all functions.
✅ Support and guide local campaigns, sponsorships, influencer collaborations, and creative production.
✅ Monitor brand performance metrics and report on brand health and awareness levels.
✅ Build and manage relationships with creative agencies, media partners, and local content creators.
✅ Act as a brand ambassador internally and externally, ensuring the tone and image of the company are consistently represented in Brazil.
ASSUMPTION: This role requires a high level of autonomy and the ability to work in a fast-paced, startup-like environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5+ years of experience in brand management, preferably in gaming, entertainment, tech, or fast-moving consumer industries.
Required Skills:
- Proven experience in creating or localizing brand strategies for the Brazilian market.
- Strong understanding of the Brazilian consumer and media landscape.
- Excellent project management and communication skills.
- Creative mindset with strong aesthetic and storytelling sensibility.
- Fluent in Portuguese; English communication skills are a plus.
- Ability to work in a fast-paced, startup-like environment with autonomy and flexibility.
Preferred Skills:
- Experience in the gaming or sports betting industry.
- Knowledge of digital marketing and social media platforms.
ASSUMPTION: Candidates with experience in brand management for the Brazilian market and a strong understanding of the local consumer landscape will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on experience and industry standards, the estimated salary range for this role in Brazil is R$ 15,000 - R$ 25,000 per month.
Benefits:
- Health insurance and dental plan.
- Meal allowance or restaurant vouchers.
- Gym membership or wellness allowance.
- Performance-based bonuses.
Working Hours: Full-time (40 hours per week), with flexible hours and remote work possibilities.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Online Gaming & Sports Betting. The Brazilian gaming market is one of the fastest-growing in the world, with a compound annual growth rate (CAGR) of 14.1% expected between 2021 and 2028.
Company Size: Forestown is a mid-sized company with 51-200 employees, providing executive search and management consulting services. This size allows for a more agile and entrepreneurial work environment.
Founded: Forestown was founded in 2015 and has since expanded to multiple locations worldwide, including Beijing, Hamburg, and San Jose.
Company Description:
- Forestown specializes in executive headhunting and human resources management consultation services.
- The company combines clients' commercial strategies and talent strategies to help them achieve remarkable developments.
- Forestown offers localized and customized comprehensive recruiting services globally.
Company Specialties:
- Executive search and headhunting.
- Management consulting.
- Talent strategy development.
Company Website: http://www.forestown.com
ASSUMPTION: Forestown's expertise in executive search and management consulting may provide valuable insights into the company's culture and approach to brand management.
📊 Role Analysis
Career Level: Mid-level to senior brand management role, with the opportunity to grow within the company as it expands in Brazil.
Reporting Structure: The Brand Manager will report directly to the regional marketing director and collaborate closely with local and global marketing teams.
Work Arrangement: On-site, with remote work possibilities and flexible hours.
Growth Opportunities:
- As the company expands in Brazil, there may be opportunities to take on more responsibilities or lead a team.
- Candidates with strong performance may be considered for regional or global roles within the company.
ASSUMPTION: The Brand Manager role is a critical position for Forestown's expansion in Brazil, offering significant growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Forestown's Brazil office is expected to be a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): Preferred location: Recife, Brazil. Other locations in Brazil may be considered.
Geographic Context:
- Recife is the capital of Pernambuco state, located in northeastern Brazil.
- The city is known for its beautiful beaches, rich history, and vibrant culture.
- Recife has a tropical savanna climate, with hot and humid weather year-round.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work possibilities.
ASSUMPTION: The Brand Manager may be required to travel occasionally to attend industry events, meet with partners, or visit other Forestown offices.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interview with the regional marketing director and/or local marketing team.
- Final interview with the regional director or another senior leader.
Key Assessment Areas:
- Brand strategy development and execution.
- Market research and analysis skills.
- Communication and presentation skills.
- Cultural understanding and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and understanding of the Brazilian market.
- Prepare examples of successful brand campaigns or strategies you've developed and executed.
- Demonstrate your creativity and storytelling sensibility through your application materials.
ATS Keywords: Brand management, market research, consumer behavior, cultural nuances, competitor positioning, brand strategy, digital campaigns, partnerships, events, content, social media, project management, communication skills, creative mindset, Brazilian market, gaming industry.
ASSUMPTION: Forestown's application process may include assessments or case studies to evaluate candidates' brand management skills and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Google Workspace (Gmail, Google Drive, Google Docs, Google Sheets, Google Slides).
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social).
- Market research tools (e.g., SurveyMonkey, Google Forms, Typeform).
- Project management tools (e.g., Asana, Trello, Monday.com).
ASSUMPTION: The Brand Manager may be required to use specific tools or platforms relevant to the gaming and sports betting industry.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Forestown values honesty, transparency, and ethical behavior in all aspects of its business.
- Expertise: The company prides itself on its deep understanding of the markets and industries it serves.
- Innovation: Forestown encourages creativity, continuous learning, and the pursuit of new ideas.
Work Style:
- Collaborative: Forestown values teamwork and fosters a culture of collaboration and knowledge-sharing.
- Agile: The company operates in a fast-paced, dynamic environment and expects employees to be adaptable and responsive to change.
- Results-driven: Forestown focuses on delivering tangible results and measuring success based on performance metrics.
Self-Assessment Questions:
- Do you share Forestown's values of integrity, expertise, and innovation?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
- Do you have a proven track record of delivering results and driving brand success?
ASSUMPTION: Candidates who align with Forestown's values and work style will be most successful in the Brand Manager role.
⚠️ Potential Challenges
- The fast-paced, startup-like environment may require candidates to be comfortable with ambiguity and adapt quickly to changing priorities.
- The Brand Manager may face competition from established local brands and international players in the gaming and sports betting market.
- Candidates may need to navigate cultural nuances and language barriers when working with local teams and partners.
- The Brand Manager may be required to travel occasionally, which could disrupt personal schedules or family commitments.
ASSUMPTION: Successful candidates will be proactive, resourceful, and able to thrive in a dynamic, challenging environment.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to shape the brand strategy for a rapidly growing company in the dynamic Brazilian gaming market.
- Unlike other brand management roles, this position requires a deep understanding of the Brazilian consumer and media landscape, as well as the ability to work in a fast-paced, startup-like environment.
- Career progression in this role may include taking on more responsibilities, leading a team, or moving into a regional or global role within the company.
ASSUMPTION: Candidates should consider their long-term career goals and how this role may fit into their professional development when comparing it to other brand management opportunities.
📝 Sample Projects
- Developing a comprehensive brand strategy for Forestown's entry into the Brazilian gaming market, including market research, competitive analysis, and brand positioning.
- Launching a successful marketing campaign to raise brand awareness and drive user acquisition for one of Forestown's gaming platforms in Brazil.
- Managing a team of local marketing and creative professionals to execute a high-profile event or sponsorship, ensuring brand consistency and maximizing ROI.
ASSUMPTION: The specific projects the Brand Manager will work on will depend on the company's priorities and the Brazilian market's needs and opportunities.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Brand Manager role in the first 90 days?
- How does Forestown support the professional development and growth of its employees?
- What is the company's long-term vision for its expansion in the Brazilian gaming market?
- How does the Brand Manager role fit into the company's overall marketing strategy and organization?
- What are the most significant challenges facing the gaming and sports betting industry in Brazil, and how does Forestown plan to address them?
ASSUMPTION: Candidates should use the interview process to gather information about the company's culture, growth opportunities, and long-term vision for the Brand Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://forestown.breezy.hr/p/7a61159d850d-brand-manager
- Tailor your resume and cover letter to highlight your brand management experience and understanding of the Brazilian market.
- Prepare examples of successful brand campaigns or strategies you've developed and executed.
- Demonstrate your creativity and storytelling sensibility through your application materials.
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
