🔹 Job Title: Brand Manager
🔹 Company: Greene King
🔹 Location: Burton upon Trent, Staffordshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders.
✅ Develop and maintain a 3-5 year brand plan informed by brand health insights, strategic goals, and portfolio plans
✅ Review brand health and market position quarterly, and share insights with relevant stakeholders
✅ Develop and prioritize an 18-month roadmap of brand management objectives and initiatives
✅ Work with integrated marketing to design and develop integrated campaign calendars
✅ Maintain brand strategies for service, food, drinks, communications, etc.
✅ Embed the GK way of brand building and ensure consistency across all brand activity
✅ Optimize customer journeys by identifying and prioritizing interventions across touchpoints
✅ Develop brand campaigns and clear briefs aligned with the plan and budget
✅ Maintain and enforce brand guidelines by overseeing the creation, evolution, and adherence to visual identity and brand assets
✅ Build and manage long-term brand partnerships
✅ Work with BUDs to inform strategic operational plans that align with brand purpose and customer experience
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and attention to detail.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in brand management or brand marketing
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a relevant degree and 5+ years of experience in brand management are assumed to be required for this role.
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Brand Manager role with 5-10 years of experience in the UK)
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility based on business needs
ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager role with the given experience level in the UK. Actual compensation may vary based on individual qualifications and Greene King's internal compensation structure.
Industry: Food and Beverage Services
Company Size: 501-1,000 employees
Founded: 1799
Company Description:
Company Specialties:
Company Website: https://www.greeneking.co.uk/our-beers/
ASSUMPTION: Greene King is a well-established company in the food and beverage industry, with a strong focus on brewing and pub operations. This role will play a crucial part in maintaining and growing the Chef & Brewer brand within the company's portfolio.
Career Level: Mid-level to senior brand management role
Reporting Structure: This role reports directly to the Head of Brand Management and works closely with cross-functional teams, including Marketing, Digital, Divisional, and PR teams
Work Arrangement: Full-time, on-site role with flexibility for remote work based on business needs
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities within the company, allowing the successful candidate to develop their skills and advance their career in brand management.
Office Type: Greene King's headquarters are located in Bury St. Edmunds, Suffolk, with this role based at the Burton upon Trent site
Office Location(s): Ninth Avenue, Burton upon Trent, Burton-on-Trent DE14 3JZ, UK
Geographic Context:
Work Schedule: Typical full-time hours, Monday to Friday, with flexibility based on business needs and campaign requirements
ASSUMPTION: The role is based at Greene King's Burton upon Trent site, which is a significant brewing and operations hub for the company. The location offers a mix of urban and rural environments, with easy access to major cities and attractions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Brand Strategy, Consumer Insight, Stakeholder Management, Project Planning, Integrated Marketing, Campaign Development, Brand Guidelines, Customer Experience, People Management
ASSUMPTION: Greene King's application process is likely to involve multiple interviews and assessments, focusing on the candidate's brand management skills, consumer insight interpretation, and stakeholder management abilities.
ASSUMPTION: The successful candidate will be proficient in using Microsoft Office Suite and brand management software. Familiarity with consumer insight tools and project management platforms will also be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Greene King values a strong work ethic, collaboration, and a passion for hospitality. Candidates who align with these values and work styles will be a good fit for the company and this role.
ASSUMPTION: This role may present challenges in managing multiple stakeholders, adapting to a unique company culture, and maintaining a healthy work-life balance. Successful candidates will be able to navigate these challenges effectively.
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and exposure to senior leadership, making it an attractive opportunity for mid-level brand managers looking to grow their careers.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Brand Manager role at Greene King, focusing on brand strategy development, consumer insight interpretation, and brand execution.
ASSUMPTION: These interview questions focus on understanding the role's context within Greene King, the company's expectations for the first 90 days, professional development opportunities, brand challenges, and performance metrics.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.