🔹 Job Title: Brand Manager - Europe
🔹 Company: Kaizen Gaming
🔹 Location: Athens, Greece
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Brand Management
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site & Remote)
Key aspects of this role include:
ASSUMPTION: This role requires a proactive and detail-oriented individual with a strong background in brand management and a passion for sports, gaming, and the iGaming industry.
✅ Review and align ongoing branding campaigns with business objectives
✅ Check in with local market teams to discuss campaign performance and upcoming needs
✅ Assess consistency of brand identity across all touchpoints and flag any misalignment
✅ Conduct initial scans of competitor activities and market trends
✅ Collaborate with the internal Research team to analyze brand tracker findings
✅ Identify emerging opportunities or challenges for the brand
✅ Work with local markets on developing innovative marketing campaigns
✅ Ensure digital branding campaigns are optimized and running effectively
✅ Collaborate with relevant stakeholders to adjust creative assets or messaging as needed
✅ Assess ongoing sponsorship assets and their impact on brand visibility
✅ Support local markets in leveraging sponsorships to drive engagement
✅ Align with multiple stakeholders on key projects to ensure consistency
✅ Resolve any bottlenecks that may impact brand execution
✅ Review the effectiveness of online brand marketing campaigns on all digital platforms
✅ Adjust strategies based on performance data and audience engagement
✅ Ensure all creative assets are optimized and consistent with brand guidelines
✅ Conduct in-depth research on competitors’ branding strategies and activations
✅ Document key findings and share insights with the internal team
✅ Provide updates on brand performance, key achievements, and challenges
✅ Ensure all reporting and documentation are up to date
ASSUMPTION: This role requires strong attention to detail, strategic planning abilities, and excellent communication skills to effectively manage branding campaigns and collaborate with various stakeholders.
Education: A University Degree in any field, with additional training in marketing and branding
Experience: 3-5 years of experience as a B2C brand manager for a mass market brand, either within the iGaming industry, FMCG, SMCG, or CPG
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in brand management and relevant industry experience are likely to be the best fit for this role.
Salary Range: €45,000 - €60,000 per year (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a brand manager role in the iGaming industry in Athens, Greece. Actual compensation may vary based on the candidate's experience and qualifications.
Industry: Kaizen Gaming operates in the entertainment providers industry, focusing on online gaming and sports betting. The iGaming industry is highly competitive and dynamic, with a strong emphasis on innovation and customer experience.
Company Size: Kaizen Gaming has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and collaboration while maintaining a relatively flat organizational structure.
Founded: Kaizen Gaming was founded in 2018, making it a relatively young company with a strong focus on growth and innovation.
Company Description:
Company Specialties:
Company Website: careers.kaizengaming.com
ASSUMPTION: Kaizen Gaming's focus on technology, data, and customer experience makes it an attractive employer for candidates interested in the iGaming industry and looking for a dynamic, growth-oriented work environment.
Career Level: This role is suitable for an experienced brand manager looking to take on more responsibility and drive strategic initiatives within a growing company.
Reporting Structure: The Brand Manager - Europe will report directly to the Head of Branding and collaborate closely with local market teams and various stakeholders.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement will be discussed during the interview process.
Growth Opportunities:
ASSUMPTION: The Brand Manager - Europe role offers strong growth potential within a dynamic and expanding company, providing ample opportunities for career advancement and professional development.
Office Type: Kaizen Gaming's Athens office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Athens, Greece
Geographic Context:
Work Schedule: The work schedule for this hybrid role will be discussed during the interview process. Generally, Kaizen Gaming offers flexible working hours and a hybrid work arrangement.
ASSUMPTION: The Brand Manager - Europe role offers a dynamic work environment in a modern office setting, with the opportunity to work remotely and enjoy a flexible work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Campaign Performance, Market Analysis, Digital Branding, Stakeholder Collaboration, Creative Asset Management, Sponsorship Activation, Communication Skills, Strategic Planning, Attention to Detail, Research Management, Competitor Analysis, Performance Data Analysis, English Proficiency, Additional Languages
ASSUMPTION: The application process for the Brand Manager - Europe role is designed to assess the candidate's brand management skills, strategic thinking, and cultural fit with Kaizen Gaming's values and work environment.
ASSUMPTION: The Brand Manager - Europe will be expected to have proficiency in using common office productivity suites, social media platforms, and brand management software. Familiarity with project management tools is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Kaizen Gaming values candidates who are proactive, innovative, and committed to driving brand success through collaboration, data-driven decision-making, and a customer-centric approach.
ASSUMPTION: The Brand Manager - Europe role presents unique challenges related to managing multiple stakeholders, balancing brand consistency with local market needs, and navigating a dynamic and fast-paced industry.
ASSUMPTION: The Brand Manager - Europe role offers a unique opportunity to gain experience working across multiple brands and local markets within the dynamic and competitive iGaming industry.
ASSUMPTION: The Brand Manager - Europe role involves a wide range of projects, from strategic brand development and execution to day-to-day brand management and team leadership.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving brand success within Kaizen Gaming.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.